Course Descriptions

 

Course Descriptions


Digital Marketing

5 Steps to Better Facebook and Google Ads
Jennie Gilbert, Retailer Web Services
Lauren Talicska, Site On Time
Sunday, 8/5/18 – 3:00 PM 

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All Things AdRocket
Jennie Gilbert, Retailer Web Services
Monday, 8/6/18 – 8:00 AM
Tuesday, 8/7/18 – 8:00 AM
Wednesday, 8/8/18 – 8:00 AM

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Digital for Dummies 1.5 – A down to earth intro to Digital Marketing

Doug Marsh & Rick Weinberg, Nationwide Marketing Group
Rachelle Speas, Nationwide
Tuesday, 8/7/18 – 8:00 AM

We all know digital is vital to our Marketing plan but are you intimidated by the tech speak?  Does SEO, SEM, PPC, CPC, CTA and other acronyms look like alphabet soup?  This is the class for you!  In this session, Digital Marketing will be presented in an easy to digest manner, allowing any business owner to leave the session equipped to find their own perfect omni-channel marketing mix.  We will break down the different terminology and show how digital marketing is similar to the marketing you have always done.  This session will also shed light on some of Nationwide’s digital programs so you can walk out knowing more about digital and with options on how to get in the digital game.


Digital Open Forum
Dev Mukherjee, Nationwide Marketing Group
Jennie Gilbert, Retailer Web Services
Jennifer Danko, Site On Time
Monday, 8/6/18 – 11:00 AM
Tuesday, 8/7/18 – 10:30 AM

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Digital Platform
Dev Mukherjee, Nationwide Marketing Group
Jennie Gilbert, Retailer Web Services
Jennifer Danko, Site On Time
Monday, 8/6/18 – 10:00 AM
Tuesday, 8/7/18 – 1:00 PM

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Ecommerce
Jennifer Danko, Site On Time
Jennie Gilbert, Retailer Web Services
Tuesday, 8/7/18 – 2:30 PM
Wednesday, 8/8/18 – 2:30 PM

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Email Marketing 101: Basic Principals for Good Email Marketing
Presenter Details Coming Soon!
Tuesday, 8/7/18 – 2:30 PM 

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FACEBOOK 101: BUILDING AND MANAGING YOUR FACEBOOK BUSINESS PAGE
Zach Moore, Nationwide Marketing Group
Monday, 8/6/18 – 7:00 AM
Wednesday, 8/8/18 – 10:30 AM 

Would you like to start a Facebook page for your business but aren’t sure where to begin?  Maybe you have a page but are curious about how to manage it effectively?  This introductory class is for you.  We will walk you through the steps of building a Facebook business page, from making sure you are in the correct category to keeping your business information updated.  Walk out with the knowledge to be able to start the page, update the information and make that first post confidently.


FACEBOOK 201: MANAGING YOUR PRESENCE WITH ENGAGING CONTENT AND REACHING CUSTOMERS WITH ADS
Doug Marsh, Nationwide Marketing Group
Tuesday, 8/7/18 – 7:00 AM

Do you already have a Facebook Business Page and some experience using it but want to get more out of it?  If so, this class is for you!  You know already that your customers are on Facebook, that`s why you have a business page. This session will show you how to make more use of your page to reach more potential customers and how to integrate it with your other internet presences.  This session will go over Advertising on Facebook, including “remarketing” using the FB pixel as well as Analytics (“Insights”) which show you how many people you are reaching and what they are doing.  Plus learn how Facebook Messenger for business can offer an alternative way to engage your audience, earn loyalty and improve social reach.  Leave the class better prepared to know how to utilize Facebook in your marketing strategy.


FACEBOOK 301: FACEBOOK AD TARGETING AND AD TYPES
Doug Marsh, Nationwide Marketing Group
Tuesday, 8/7/18 – 9:00 AM
Wednesday, 8/8/18 – 7:00 AM

Take your Facebook usage to the next level by running highly targeted ads to consumers in your area.  In this hands on class, we will walk you through the building of a Facebook ad from start to finish.  We will go over the differences between boosting a post and building an ad from the start as well as learning the different formats to use for your ad.  Learn about campaign objectives and how the Facebook ad builder allows you to get a highly targeted message to your consumers.  Bring you login credentials and a credit card as you will walk out with an ad on your Facebook business page.


Increase Online Sales
Jennifer Danko, Site On Time
Dean Sottile, Nationwide Marketing Group
Wednesday, 8/8/18 – 1:00 PM

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Netsertive – 1st Session
Netsertive
Monday, 8/6/18 – 9:00 AM

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Netsertive – 2nd Session
Netsertive
Tuesday, 8/7/18 – 10:30 AM

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Ready to Invest in Digital
Jennie Gilbert, Retailer Web Services
Jennifer Danko, Site On Time
Monday, 8/6/18 – 9:00 AM
Tuesday, 8/7/18 – 9:00 AM

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Retail Deck
Jennie Gilbert, Retailer Web Services
Wednesday, 8/8/18 – 9:00 AM

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Retail Deck Users Meeting
Jennie Gilbert, Retailer Web Services
Wednesday, 8/8/18 – 10:30 AM

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Tailbase Session #1
Tailbase Training
Tuesday, 8/7/18 – 9:00 AM 

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Tailbase Session #2
Tailbase Training
Tuesday, 8/7/18 – 1:00 PM

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The Marketing Cornerstone – Your Website
Mike Whitaker, Nationwide PrimeMedia
Monday, 8/6/18 – 10:00 AM
Tuesday, 8/7/18 – 1:00 PM
Wednesday, 8/8/18 – 1:00 PM 

In this high-energy session with Nationwide PrimeMedia’s Mike Whitaker, you’ll get new insights into how your website is the true center of all your marketing efforts.  New data around the consumer journey from prospect to customer will be explored, and we’ll take a look at what the most successful websites in Independent Retail have in common.  You’ll learn how to measure the nuts-and-bolts of your website’s performance using Nationwide’s exclusive Baseline Website Analysis, a member benefit available compliments of Nationwide, and you’ll learn how to use this tool to stay on top of your site’s performance.  If one of your primary business objectives is having a world-class website, then this is a session you can’t afford to miss!


Your Website – The Consumer’s Prospective
Mike Whitaker, Nationwide Marketing Group
Monday, 8/6/18 – 9:00 AM
Tuesday, 8/7/18 – 2:30 PM

In this data-rich session with Nationwide PrimeMedia’s Mike Whitaker, you’ll get first-look access to the latest consumer research on what makes a great website in 2018.  You’ll learn what features consumers like most, and what roadblocks will drive them away from your website immediately.  You’ll leave the session with a wealth of new insight into what today’s consumer is looking for you website to provide, how they best like information, and where you can make immediate improvements to build on the success of your website.  Participants will also leave with the actual research findings to digest and use once they return from the show.  This is a can’t miss session if winning the Internet is a critical part of your marketing plan in 2018!


Your Website – TheTraffic Driving Machine
Jennie Gilbert, Retailer Web Services
Jennifer Danko, Site On Time
Monday, 8/6/18 – 8:00 AM

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GOOGLE COURSES

Google 102:  Introduction to Online Marketing
Google Training
Tuesday, 8/7/18 – 9:00 AM
Wednesday, 8/8/18 – 9:00 AM 

Learn the best ways to “be found”…by local customers; everywhere, on all devices; and with online advertising.


Google 103:  Get Found on Google Search and Maps
Google Training
Tuesday, 8/7/18 – 10:30 AM
Wednesday, 8/8/18 – 1:00 PM

More Exciting Details Coming Soon!


Google 202:  Tips for Managing Online Success
Google Training
Tuesday, 8/7/18 – 1:00 PM
Wednesday, 8/8/18 – 2:30 PM

In this course, you’ll discover why you should measure success, how to evaluate your website, how to evaluate your business listing, and how to evaluate your ad campaigns.


Google 203:  Reach New Customers with AdWords
Google Training
Tuesday, 8/7/18 – 2:30 PM
Wednesday, 8/8/18 – 10:30 AM 

This powerful session, presented by the Google Team and Nationwide, is designed for dealers already utilizing some of Google’s tools to drive their business.  In this course, you’ll learn how to improve your current efforts, as well as discovering how to be more effective with your spend through combining Google Search Engine Optimization and Google AdWords strategies.

 

GENERAL MARKETING

All Shoppers Are Not Created Equal – How to Attract the Most Profitable Shoppers and Make Them Your Most Profitable Customers
Steve Bryant, Nationwide Prime Media
Monday, 8/6/18 – 10:00 AM
Tuesday, 8/7/18 – 2:30 PM 

In this session you learn how different kinds of shoppers can provide your company with very different profit opportunities.  Have you ever wondered how companies who are doing $billions in sales, from nice locations, with very low product acquisition costs, are continually going out of business?  Could it be that they’re attracting too many of the wrong kinds of shoppers?  How has Apple become so successful selling the most expensive products in their categories at little or no discount?  Could it be that they understand their “right” shopper and are providing exactly what they want?  Learn the differences between these shoppers and how to attract more of the ones you want.


Creating Your Marketing Plan and Budget
Amanda Evans, Nationwide Marketing Group
Doug Marsh, Nationwide Marketing Group
Sunday, 8/5/18 – 3:00 PM

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How to Maximize Your Online and Instore Traffic with Powerful Marketing Tools from Nationwide Prime Media
Steve Bryant, Nationwide Prime Media
Chris Bryant, Nationwide Prime Media
Sunday, 8/5/18 – 4:00 PM
Monday, 8/6/18 – 7:00 AM
Wednesday, 8/8/18 – 8:00 AM

In this session, you’ll learn about the exclusive array of marketing and learning programs and assets produced for you at Nationwide’s Prime Media studios, along with how to access and make the most of them to help your company increase traffic, sales and profits.


Marketing for RTO
Kelly Martin, Imagery
Bruce Manning, RentDirect
Tuesday, 8/7/18 – 7:00 AM

Get an idea of what is available to the RTO industry for marketing.  Understand everything from inserts to digital marketing and understand what is working best for your size of company.  This will be hosted by Imagery who is the leader in RTO markting.  Learn and debate with a company that leads the RTO industry in attracting customers to your store or website.


Reaching the Hispanic Consumer:  How To Effectively Reach Them and Appeal to Their Specific Preferences
Billy Salazar, Valassis
Wednesday, 8/8/18 – 7:00 AM 

More Exciting Details Coming Soon!


Utilizing Print In An Increasingly Digital World
Amber Roberts, Banner
Tuesday, 8/7/18 – 9:00 AM

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You Get What You Give:  How Your Community Support Impacts Your Success
Mike Whitaker, Nationwide PrimeMedia
Sunday, 8/5/18 – 4:00 PM
Tuesday, 8/7/18 – 8:00 AM
Wednesday, 8/8/18 – 9:00 AM

Today’s consumer demands that businesses have more to their mission than just turning a profit.  Charitable giving, social responsibility, cause marketing and the like have always been a hallmark of independent retail, but connecting those efforts with the consumer has never been more important.  In this fast-paced session with Nationwide PrimeMedia’s Mike Whitaker, you’ll be exposed to the latest research on cause marketing in your community, and just how much it influences your consumers.  You’ll also learn how to leverage your existing efforts to attract new shoppers with a propensity for more brand loyalty than almost all others.  If you’re looking for ideas on how your company’s contributions to the community can become a powerful part of your message, this is a must-see session!


Your Company May Not Get A Second Chance at a Last Impression – How Delivery and Sales are Merging in Today’s Brick-and-Click Marketplace
Steve Bryant, Nationwide Prime Media
Sunday, 8/5/18 – 3:00 PM
Tuesday, 8/7/18 – 7:00 AM 

In this session, we’ll explore the changes in consumer shopping behaviors that may be transforming your company’s delivery team into an extension of its sales team.

The traditional role of a retail sales team has been to listen to shoppers’ needs, suggest solutions, check availability and price,  then explain products’ advantages and benefits leading to a transaction.  Today, shoppers are gathering much of that information before a store visit — if they visit the store at all.

Often the choice of your company over Amazon or other online suppliers is based on reviews and a reputation for fast, dependable, hassle free delivery and helpful service after the sale.  How are we retooling our staffs to deal with this new reality?  What are we doing to improve the in-home experience delivery and service experience.  How are we leveraging the opportunities that in-home interactions provide.  It’s a bold new world for our sales and delivery teams as Brick-and-Click dealers look for new competitive advantages.

 

Member 2 Member

Email Marketing 201
Leon Barbachano, Allen and Peterson Cooking and Appliance Center
Tuesday, 8/7/18 – 10:30 AM 

More Exciting Details Coming Soon!
 

Intermediate Google Analytics: Measuring your Marketing
Western Appliance, Jeffrey Niederauer
Tuesday, 8/7/18 – 9:00 AM

You have a website – you’ve logged in to your Google Analytics account – you’ve clicked through the reports and metrics, but now you’re wondering “What does all this mean to me?” Come to this member-led session to learn about and discuss the ways to use Google Analytics to evaluate advertising spend and inform marketing efforts. At the end of the session, you’ll walk away with a short-list of useful reports and know how to “tag” your web links to track the effectiveness of different ads and advertising vendors. Learn how to track where, geographically, your website visitors are, and find out if the ads you’ve been buying have been running in your local store area or out of state! Find out if people who click on your ads are engaging with your site or simply turning around and walking away. See how to use segments and secondary dimensions to drill down into your reports. In the end, you’ll have a better understanding of how to track what ads and activities are bringing in engaged visitors, and how to compare your results with industry averages to see where you’re being effective and where there are opportunities to improve.

Please bring your laptop and be logged in to your Google Analytics account to fully participate in this session.


Managing Multiple Stores
Mattress Direct, Lee Burns
Monday, 8/6/18 – 11:00 AM

Managing multiple stores is much like spinning plates – Unless you have a system you will fail. We will discuss how to go from running all aspects of one store to developing systems to lead a multi-store operation. 


Marketing in the Digital Age – A Linked Leaders Panel discussion
Nationwide Marketing Group, Moderated by Doug Marsh
Tuesday, 8/7/18 – 9:00 AM 

You want to hear about best practices from your peers?  This unique session will be led by an esteemed group of panelists from Nationwide Marketing Group’s most progressive retailers representing dealers in Furniture, Bedding and Appliances.  It will be moderated by Doug Marsh who will drive a discussion centered around the effective use of the internet, your website and digital marketing techniques to drive store traffic.  If you want to hear about how top retailers are harnessing the reach of Facebook, getting reviews, optimizing their websites, using tablets on their sales floors, leveraging mobile, and more, this is the must-attend session.
 

Self Servicing Dealer Panel
Jeff Knock, Nationwide Marketing Group
Tuesday, 8/7/18 – 1:00 PM 

More Exciting Details Coming Soon!

 

BUSINESS SERVICES

MemberNet 101
Megann McDaniel, Nationwide Marketing Group
Tuesday, 8/7/18 – 1:00 PM

This course will cover both how to leverage MemberNet to provide solutions at your fingertips as well as MemberNet Rewards, Nationwide’s exclusive employee incentive program.

MemberNet   –   MemberNet is Nationwide’s primary communication tool.  Learn how to leverage MemberNet to provide the most efficient user experience for you and your employees.  In this interactive session, you’ll be able to identify information you need and learn how to use MemberNet to find solutions for those needs.  You will also learn how to find consumer financing codes, consumer rebates, marketing materials, vendor pricing and programs, and vendor contacts.

MemberNet Rewards  –  Have you and your salespeople done any free shopping lately?  If you haven’t, you and your sales associates are missing out on a great opportunity.  Learn how to motivate your sales associates to sell more every day with Nationwide’s exclusive MemberNet Rewards program.  MemberNet Rewards is a point-based employee incentive program offered exclusively to Nationwide Marketing Group members and is designed to help motivate employees and improve your company’s sales.


MemberNet 201
Megann McDaniel, Nationwide Marketing Group
Tuesday, 8/7/18 – 2:30 PM 

This course will cover underutilized assets of MemberNet as well as some of the more administrative & hands on elements of MemberNet.

Underutilized assets include:

  • Administrative functions of MemberNet: user usage reports, editing existing accounts, as well as adding and deleting contacts.
  • Cash Back website, Quote Sheets, and Product Data. Learn how to use the Cash Back website to quickly and easily find all Show Specials and Cash Back offers.  Allow the efficiency of the Cash Back site to better prepare for PrimeTime.  Learn how to use the Product Data to find the products that meet your customer’s needs.  Learn how to use Quote Sheets to provide professional quotes to customers and assist in closing sales with customers.


Nationwide 101
Jeff Knock, Nationwide Marketing Group
Monday, 8/6/18 – 11:00 AM 

More Exciting Details Coming Soon!
 

Protection Plan Overview
Dan Miller, Guardsman
Tuesday, 8/7/18 – 8:00 AM
Wednesday, 8/8/18 – 7:00 AM
Wednesday, 8/8/18 – 1:00 PM 

During our session we will cover why you need to sell protection plans in your store(s); which plan(s) is best for your business; how much profit you should be expecting from protection plans; commission structure to your sales staff; how a protection plan benefits your store(s) and your customers.
 

FINANCIAL SERVICES

Consumer Finance – Get more Applications
Alan Peters, Wells Fargo
Tuesday, 8/7/18 – 8:00 AM 

Wells Fargo offering a cutting edge new process for your customers to apply for in-store credit.


Free Money
Christopher Kirk, Nationwide Marketing Group
Jason Kirk, Nationwide Marketing Group
Tuesday, 8/7/18 – 9:00 AM 

More Details Coming Soon!
 

Sleep Better at Night: How to Measure & Optimize Your Business’ Financial Healtha
Alicia Zich, Wells Fargo Commercial Distribution Finance (CDF)
Tuesday, 8/7/18 – 2:30 PM 

Ever lose sleep worrying if your business is on the right track? Join us for a hands on working session where you’ll learn the key performance metrics to optimize your business’ financial and operational performance. You can rest easy when you have the tools and expertise to understand how to value and manage your business for long-term success.


Synchrony Home Network
Rob Krause, Synchrony
Tuesday, 8/7/18 – 10:30 AM

Want access to more customers with established buying power ???

Synchrony Financial is introducing an innovative program to Nationwide members that will bring thousands of retailers together to provide more opportunities for cardholders to purchase what they need for their home – The HOME Network – scheduled to launch in 2018.

Join us in this informative session to learn 1.) what is The HOME Network, including the success Synchrony has had with Networks in the Healthcare and Auto industries;  2.) the short-term and long-term benefits to a NMG member of inclusion in The HOME Network; 3.) best practices for utilizing the increased buying power included in The HOME Network, including marketing; 4.) Open dialogue and Q&A around The HOME Network concept and benefits.

 

LEADERSHIP / HUMAN CAPITAL

Becoming a Talent Magnet
Mike Whitaker, Nationwide Marketing Group
Monday, 8/6/18 – 8:00 AM 

More Exciting Details Coming Soon!


Can you hear me Now? – I
t’s time to get serious about your communication problem
Kris Kuester, Nationwide Marketing Group
Tuesday, 8/7/18 – 1:00 PM
Wednesday, 8/8/18 – 9:00 AM

Every organization in the world has a communication problem, though for some it may be less than others. Every year, communication miscues or mistakes cost organizations billions of dollars in lost revenues.  It’s a safe bet that communication issues erode your bottom line each year.  If you want to take action to reduce this expensive problem, then you’ll want to attend this session with Nationwide’s Kris Kuester.

Unfortunately, poor communication is the result of a conscious decision by leaders to not improve communication, as well as implementing poorly designed communication plans.  As a leader, this session will equip you with a solid plan to execute better communication within your company – starting the moment you return from PrimeTime.  You’ll learn the key “do” and “don’t” components of effective communication in a fun and helpful session that’s sure to pay off!


Consumer 2018:  Driving Experience With the Latest Consumer Research
Mike Whitaker, Nationwide PrimeMedia
Tuesday, 8/7/18 – 10:30 AM
Wednesday, 8/8/18 – 2:30 PM

Today’s consumer preferences are changing faster than ever, and retailers who don’t adapt are left behind.  Just ask hhgregg and Sears!  In this high-energy session with Nationwide’s Mike Whitaker, you’ll be exposed to the latest primary research from Nationwide Consumer Insights, and you’ll learn how to use this data to hone your consumer experience.  Attendees will leave this session with 5 ideas that capture today’s consumer trends, and all can be implemented as soon as you return to your store!  If you want to make an impact on every consumer who enters your store, you’ll want to make plans now to attend this session!


Furniture Industry Session
Jerry Epperson, Mann, Armistead & Epperson, Ltd.
Tuesday, 8/7/18 – 2:30 PM

 More Exciting Details Coming Soon!


“Happiness!”  How do I increase this important part of my business?
Kris Kuester, Nationwide Marketing Group
Sunday, 8/5/18 – 4:00 PM
Monday, 8/6/18 – 9:00 AM
Wednesday, 8/8/18 – 7:00 AM 

Questions like, “How do you achieve happiness?” are sure to get us thinking.  Happiness is something we think about all the time, sometimes consciously, and other times without even realizing it.  We all want to be happier, but we all seem to find ourselves stuck, even from time to time, and never quite getting there.  The important thing we have to ask about falling just short of the happiness we seek is simple;  Why?

In this session, Nationwide’s Kris Kuester, a renowned human capital expert, will explore what top psychologists say about finding happiness and how we can get “unstuck”.  In this fun and interactive session, you’ll learn how to begin a journey toward authentic happiness.  The implications for you life, your family and your business are immense, and the impact of finding your real path to happiness can be the biggest discovery you make this year.


How to Hire and Manage Millennials
Mike Whitaker, Nationwide PrimeMedia
Wednesday, 8/8/18 – 10:30 AM

Millennials now make up a larger percentage of the workforce than any other generation, and success of your company, not just tomorrow but today, will be greatly impacted by your ability to field a multi-generational team that represents the cream of the crop across all working generations.   Millennials will likely make up the majority of your team by 2020, and if not, you’ll find your staff as one on the doorstep of retirement, without the deep bench behind them that will sustain your success.  Millennails have some great potential, and when managed effectively, can be superstars for your business.  This interactive and entertaining session with PrimeMedia’s Mike Whitaker promises to be unlike any other here at PrimeTime.  As a Millennial business leader, Mike’s unique insights into his own generation (who he understands you’d really like to fire) lend new prospectives for how to find success with this massive generation in your workforce.  If you’re looking to find a better path to hire, manage and succeed with Millennials on your team, this session is just for you!


Jerks or Nice Guys? Why does it matter In your business?
Kris Kuester, Nationwide Marketing Group
Monday, 8/6/18 – 7:00 AM
Tuesday, 8/7/18 – 8:00 AM 

In this exciting session, lead by Nationwide’s Human Capital Expert Kris Kuester, we’ll take a close look at who wins in business today – jerks or nice guys – and why this important distinction matters to your company.

Today’s business landscape is a minefield of emotional rocket fuel, and if affects your bottom line more than you may realize.  Determining if you’re a “jerk” or a “nice guy”, as well as discovering which tactic moves the bottom line can make a substantial impact on your bottom line!

The results are sure to be surprising, so if you’re looking to sharpen your leadership skills and be more effective with your team, don’t miss this fun and interactive session!  You’ll walk away having identified where you fall on this unique scale, how to make the needed changes, and how to maximize the results in your business.


What your team is saying about you makes a difference
Kris Kuester, Nationwide Marketing Group
Tuesday, 8/7/18 – 7:00 AM 

Have you ever wondered what your team says about you, especially when you’re not around?  What your team thinks about you as their leader directly determines what they produce for your business, so it really matters!

Do any of these real-world phrases sound familiar?  “Can’t take criticism.”  “Knows it all.”  “Unrealistic view of reality in the workplace.”  “No accountability.”  “I just don’t trust them.”

These are just a few of the hundreds of comments Kris Kuester, Nationwide’s Human Capital Expert has uncovered in his twenty plus years of researching successful teams, and the impact of the emotions driving those feelings really matters.  His research has shown that nothing shifts the bottom line – up or down – more than the emotional state of your workplace.  This session is a must-see for any leader seeking to be more effective or looing to uncover proven ways to turn the tide and get the most out of their team in a real and natural way.
 

VENDOR PRESENTATIONS

Celebrate 100 Years of Practical Appliance Innovation: See why LIFE’S BETTER WITH FRIGIDAIRE in 2018
Gwendolyn Trice, Electrolux
Monday, 8/6/18 – 8:00 AM 

In 2018 Frigidaire will celebrate 100 years of bringing relevant innovations to mainstream America! Come see what new innovations and products Frigidaire is launching in the second half of the year. Find out how our new products win in the marketplace and why you should choose Frigidaire in 2018!


Electronics Vendor Roundtable
LG and Samsung Representatives
Monday, 8.6.18 – 10:00 AM

More Exciting Details Coming Soon!


Fast Track Your Growth with Samsung
Craig Ellis, Samsung
Monday, 8/6/18 – 8:00 AM
Monday, 8/6/18 – 10:00 AM 

Innovation: Attendees will see the latest innovation Samsung is bringing to the appliance market
Market Update: Brief overview of what is happening in the appliance industry and how to leverage trends to drive rapid growth
2018 Promotions: Attendees will discover what Samsung has planned for National and Group promotions for the fall and how to merchandise retail floors to take full advantage.


Fisher & Paykel New Product Introductions
Kimberly Duhon, Fisher & Paykel
Monday, 8/6/18 – 9:00 AM

Come learn about the new features, technology and design of Fisher & Paykel ranges, New Column Refrigeration, and the New Evolution Series 9 Grills.


GE Appliance New Product Training
Sarah Prazak, GE Appliances
Michael Earls, GE Appliances
Monday, 8/6/18 -8:00 AM
Monday, 8/6/18 -10 :00 AM

This course will highlight GEA new brand strategy, and showcase the latest product innovations from all core product lines including: cooking, clothes care, dish, and refrigeration.  Major focus to include product launch timelines, merchandising support, and the Café brand.
 

Introducing the new standard for Clean and Care with Electrolux’s LuxCare™ 2.0 Front Load Laundry
Gwendolyn Trice, Electrolux
Monday, 8/6/18 – 10:00 AM 

There’s clean and then there’s Electrolux clean! In 2018 the path to innovation continues with the launch of Electrolux LuxCare™ 2.0 making our best-selling laundry line even better. Come learn about the NEW, industry exclusive technology that delivers the best cleaning performance.
 

Leather Italia Vendor Presentation
Leather Italia
Tuesday, 8/7/18 – 8:00 AM

More Exciting Details Coming Soon!


LG
Home Appliances
LG Training
Monday, 8/6/18 – 9:00 AM
Monday, 8/6/18 – 11:00 AM

More Exciting Details Coming Soon!
 

Serta Simmons Bedding
Bob Muenkel, Serta Simmons Bedding
Tuesday, 8/7/18 – 10:30 AM 

More Details Coming Soon!
 

Speed Queen
Speed Queen Training
Monday, 8/6/18 – 11:00 AM 

More Exciting Details Coming Soon!


Tempur Sealy Gallery Program
Michael Kirby, Tempur Sealy
Tuesday, 8/7/18 – 8:00 AM 

The Tempur+Sealy Gallery Program is a consumer insights-based program that includes a technology-based sales component that will simplify the navigation process, adding to the in-store customer experience. It drives shoppers to your store, improves conversion, profits, and overall customer satisfaction, all while creating value and an improved design esthetic to a dealer’s retail floor. For your RSA, it’s a comfortable and easy selling environment where tools and support are provided to help drive sales.

This newly designed gallery program will be brought to market where buying group members will have the opportunity to see, first-hand, how the “gallery experience” can give them the upper hand—translating into maximized floor space profitability, higher market shares, and increased customer retention.

The traditional retail model is outdated. We must evolve to remain relevant. It’s time to change the way we think about shopping—and now more than ever, it’s time to upgrade the retail experience.


TEMPUR+SEALY – Rental Opportunities
Darren Peterson, Tempur+Sealy
Joshua Sowards, Tempur+Sealy
Tuesday, 8/7/18 – 1:00 PM

Tempur+Sealy would like to invite our Rental Industry Partners to an informative session that will help you to drive your Rent to Own Bedding Category with industry leading products, key bedding insights for you stores and provide an analysis of the new digitally savvy consumer.

Having the right product for your consumer is the foundation for your success in the bedding category. RTO consumers are exposed to the same advertising that the traditional consumer sees, so they expect to see the same brands, products and messaging in your RTO doors. Tempur+Sealy products are known throughout the bedding industry as the best in terms of quality, durability and brand recognition. They command a premium price point, deliver on performance and quality to the consumer and perhaps most important of all for the Rental Industry, stay in the consumer’s home. We will show you how to maximize your floor space with quality product your customers are asking for.

Customer behavior patterns continue to change rapidly in our Digital Society. We will provide key strategies on how to Drive that customer to your business, how to Convert them to be your customer and how to Engage them so they become your customers for life. Traffic is a priceless commodity for your business, but how do we keep our traffic in our store? Do not miss this insightful part of the seminar that will give you a leg up in the industry.


Understanding Major Appliance Shopping Behavior of the Frigidaire Consumer
Daniel Cassidy, Electrolux
Monday, 8/6/18 – 11:00 AM 

How a shopper approaches a major appliance buying decision will determine their path to purchase.  There are multiple shopper types.  Understand how their journeys and behaviors vary, from how and where they shop to how they make up their minds.  Use this information to develop local omni-channel marketing plans and close business online and on the sales floor.


Whirlpool
Whirlpool Corp. Training
Monday, 8/6/18 – 8:00 AM
Monday, 8/6/18 – 9:00 AM
Monday, 8/6/18 – 10:00 AM
Monday, 8/6/18 – 11:00 AM

More Exciting Details Coming Soon!