Course Descriptions

Course Descriptions

BUSINESS SERVICES

Appliance / CE Product Protection:  Past, Present and Future
Susie Moore, Nationwide Marketing Group
Chad Burris, Nationwide Marketing Group
Mallory Parker, Nationwide Marketing Group
Frank Sandtner, Nationwide Marketing Group
Tuesday, 8/7/18 – 8:00 AM

Join the NMG team for an open discussion and information sharing on the newly branded and redesigned NMG appliance and consumer electronics Product Protection program. Dealers will learn more about the No Limits opportunity you now have with the new program!  The NMG product Protection team will also provide valuable insight regarding the runoff of the PAST and PRESENT service contract business. The goal of this session is to help ease any fears you may have regarding a program administrator change and to help dealers understand the profit opportunity that Product Protection can bring to your business. This session is limited to NSI and Mega Protect dealers only!


Connected Home 101
Andrew Leonard, Google Hardware
Tuesday, 8/7/18- 10:30 AM

First it was the PC. Then the web. Then smart phones. Now we are entering the fourth era of major innovation in Technology: Artificial Intelligence. Just like smart phones currently dominate our lives, so too will AI. In this session I will explain how the AI first world will work and why it’s important to your stores.


Dealer Panel: Overcoming Obstacles in your Appliance Service Department
Mallory Parker, Nationwide Marketing Group
Tuesday, 8/7/18 – 1:00 PM

All appliance dealers with service departments should attend this session. You will hear fellow appliance dealers that run successful service businesses address some of the common obstacles every servicer faces. These issues limit every self-servicing dealer’s ability to maintain a profitable business and provide customer focused service. Industry personnel will participate and add valuable insight to the discussion. The goal of the panel discussion is to provide dealers with basic, practical answers to these issues that they can immediately apply and to initiate on-going networking and discussion that will provide continuing support to the NMG self-servicing dealer base.


Dream Map Diagnostics
Brent Biermann, Xsensor
Wednesday, 8/8/18 – 1:00 PM

Buying a mattress can be a confusing process for your customers   Today’s engaged mattress shopper wants technology to take the confusion out of the purchase process .  They also want the best mattress they can buy to give them a BETTER NIGHTs SLEEP.  Learn how you can differentiate from your competition by offering state of the art pressure imaging technology to create a great guest experience.  By adding the Dream Map system by Xsensor you will:

  1. Increase your close rate
  2. Increase your average sale
  3. Reduce returns


Managing to the Potential of your Furniture Protection Plan Business
Dan Miller, Guardsman
Chad Burris
Wednesday, 8/8/18 – 8:00 AM

Every NMG furniture dealer should attend this session outlining why selling an NMG Furniture Protection Plan is different than selling furniture, and requires a different strategy.  Dan Miller, the Guardsman Nationwide representative, will discuss the differences between managing furniture protection plan sales and other products and services.  This session will help dealers learn how to focus on communicating the value of the program to your sales staff and managing the program to unlock the unrealized profits to add up to 3% net gain to your bottom line, all while creating customer service opportunities for your business.


Member Service Open Forum – Bringing you the right services for your business
Hosted by: Frank Sandtner, Mallory Parker, Susie Moore, Chad Burris, Chris Kirk and Jason Kirk (Nationwide Marketing Group)
Monday, 8/6/18 – 11:00 AM

We are bringing together the most seasoned team from the Nationwide member services / business services / financial services organization to discuss the services that are on your mind – either ones that need further explanation, need to be enhanced, or need to be replaced.  We are open to discussions about areas where NMG is lacking services that have broad dealer appeal.  There may be services that are too complicated to understand or to implement.

Help direct the efforts of the team with your valued input.  Our business objective is simply to bring forth services that simplify your business and make you more money.  We will all learn a lot from the session in areas like consumer finance, product protection, credit card procession, inventory financing and more.


MemberNet 101
Megann McDaniel, Nationwide Marketing Group
Tuesday, 8/7/18 – 1:00 PM

This course will cover both how to leverage MemberNet to provide solutions at your fingertips as well as MemberNet Rewards, Nationwide’s exclusive employee incentive program.
MemberNet   –   MemberNet is Nationwide’s primary communication tool.  Learn how to leverage MemberNet to provide the most efficient user experience for you and your employees.  In this interactive session, you’ll be able to identify information you need and learn how to use MemberNet to find solutions for those needs.  You will also learn how to find consumer financing codes, consumer rebates, marketing materials, vendor pricing and programs, and vendor contacts.
MemberNet Rewards  –  Have you and your salespeople done any free shopping lately?  If you haven’t, you and your sales associates are missing out on a great opportunity.  Learn how to motivate your sales associates to sell more every day with Nationwide’s exclusive MemberNet Rewards program.  MemberNet Rewards is a point-based employee incentive program offered exclusively to Nationwide Marketing Group members and is designed to help motivate employees and improve your company’s sales.


MemberNet 201
Megann McDaniel, Nationwide Marketing Group
Tuesday, 8/7/18 – 2:30 PM 

This course will cover underutilized assets of MemberNet as well as some of the more administrative & hands on elements of MemberNet. Underutilized assets include:

  • Administrative functions of MemberNet: user usage reports, editing existing accounts, as well as adding and deleting contacts.
  • Cash Back website, Quote Sheets, and Product Data. Learn how to use the Cash Back website to quickly and easily find all Show Specials and Cash Back offers.  Allow the efficiency of the Cash Back site to better prepare for PrimeTime.  Learn how to use the Product Data to find the products that meet your customer’s needs.  Learn how to use Quote Sheets to provide professional quotes to customers and assist in closing sales with customers.


Nationwide 101

Jeff Knock, Nationwide Marketing Group
Monday, 8/6/18 – 11:00 AM 

New to Nationwide?  Maybe a bit overwhelmed?  Trying to figure out where to start?  Think about Nationwide like a Super Fitness Center (like LA Fitness).  Every machine imaginable, any program to get in shape, courses, activities, classes, diets, trainers and more.  Everyone is unique with different needs and cannot possibly use them all.  That’s how we feel about our members!  Every business has different opportunities, challenges and needs.  We want to help you focus on the programs, assets and tools that best fit YOUR needs. Problem is there’s too much to do and I need help in removing the clutter! We get it! It begins with our overall strategy and mission.  Put simply…you need to gain market share by helping streamline the path to owning customer relationships for a lifetime.  You need to attract consumers, create an over-the-top experience for them and execute with simplicity.  We got you covered.  The key is to prioritize and organize, remove the clutter (or the non-essential activity) that doesn’t matter, focus on the critical things that attract consumers to you and do fewer things better.  The things that do matter.  The rest is nice, but it can wait…  

 

The Art of Selling Your Business
Jonathan Pellegrin, Former Business Owner, Professor of Entrepreneurship, Author
Monday, 8/6/18 – 9:00 AM

This course is for business owners who want to learn about the process of exploring, making the decision to sell their business or not, and the disciplined protocols for selling that will maximize the price owners receive.  Any company that has positive cash flow, or can achieve positive cash flow, should come to this session.  It will be chock full of take-home value for anyone interested—now or in the future—in exploring the sale of their company and looking for guidance about how to do it.


Top Profits, Better Support, and a Newly Rebranded Service Contract / Product Protection Program
Susie Moore, Nationwide Marketing Group
Chad Burris, Nationwide Marketing Group
Mallory Parker, Nationwide Marketing Group
Frank Sandtner, Nationwide Marketing Group
Wednesday, 8/8/18 – 9:00 AM

After 9 months of evaluation and comparison, Nationwide Marketing Group is pleased to first reveal a totally new product protection program designed for the specific needs of all appliance and CE dealers.  If you sell or have thought about selling service contracts to your customers, you need to find out about this new program, meet the key resources that will drive the program, and learn about its competitive advantages.  This program strikes the perfect balance between highly sought coverage features and low dealer cost.  You will leave this session with a level of confidence and a list of ideas on how to drive service contract growth and delight your customers.


Digital Marketing

5 Steps to Better Facebook and Google Ads
Jennie Gilbert, Retailer Web Services
Lauren Talicska, Site On Time
Sunday, 8/5/18 – 3:00 PM 

Your prospects see more online ads than ever before and are getting pickier about which ones they’ll interact with. How can you make sure your ads get the right people to pay attention and click on them? Instead of trying to figure it out by trial and error, or one retailer at a time, we’ve gathered and analyzed performance data from thousands of digital ad campaigns across hundreds of Nationwide members. Come learn what experts at Site on Time and Retailer Web Services have learned works best. We’ll compare different types, contents and strategies complete with real case studies and tips on how to evaluate performance too.


7 Steps to a Customer-Friendly Web Experience
Mike Whitaker, Nationwide Marketing Group
Monday, 8/6/18 – 9:00 AM
Tuesday, 8/7/18 – 2:30 PM

It’s easy to get caught up in all the cool features, widgets and inside-baseball jargon around your website, but when did you most recently look at your website – the hub of all your marketing – through the consumers’ eyes?  Of all the folks who interact with your site, from vendors to your team members – none are more important than your prospects and customers.  Nationwide Consumer Insights embarked on an ambitious study to find out what consumers are looking for, along with what will drive them away from your site, and ultimately, from your business.  We went deep into the consumer’s mind, and the results are eye opening, to say the least.  Learn the features that consumers demand your website have, and learn the triggers that will cause them to head back to Google and start their search again!

This data-rich session with Nationwide PrimeMedia’s Mike Whitaker will give you first-look access to the latest consumer research on what makes a website great in 2018.  You’ll learn the most effective features your site has – and why, as well as the roadblocks that will drive consumers into the arms of your competitors.  You’ll leave the session armed with the actual research findings to digest and use in formulating your plans for the balance of the year, and beyond.

This session is a can’t miss at PrimeTime if winning the internet is a critical part of your marketing plan in 2018


All Things AdRocket
Jennie Gilbert, Retailer Web Services
Monday, 8/6/18 – 7:00 AM
Tuesday, 8/7/18 – 8:00 AM
Wednesday, 8/8/18 – 8:00 AM

Come join Jennie Gilbert and the team from RWS as they walk you through all things AdRocket.  In this session, you’ll learn how you can use AdRocket to effectively reach potential customers via Digital Marketing and see real campaign results that show just how powerful a tool it is.  You’ll also get a deep dive into the functionality provided by AdRocket Boost and learn how you can get started driving customers to your store using this innovative tool.


Digital for Dummies 1.5 – A down to earth intro to Digital Marketing
Doug Marsh & Rick Weinberg, Nationwide Marketing Group
Rachelle Speas, Nationwide Marketing Group
Wednesday, 8/8/18 – 8:00 AM

We all know digital is vital to our Marketing plan but are you intimidated by the tech speak?  Does SEO, SEM, PPC, CPC, CTA and other acronyms look like alphabet soup?  This is the class for you!  In this session, Digital Marketing will be presented in an easy to digest manner, allowing any business owner to leave the session equipped to find their own perfect omni-channel marketing mix.  We will break down the different terminology and show how digital marketing is similar to the marketing you have always done.  This session will also shed light on some of Nationwide’s digital programs so you can walk out knowing more about digital and with options on how to get in the digital game.


Digital Open Forum
Dev Mukherjee, Nationwide Marketing Group
Jennifer Danko, Site On Time
Jennie Gilbert, Retailer Web Services
Dean Sottile, Nationwide Marketing Group
Monday, 8/6/18 – 11:00 AM
Tuesday, 8/7/18 – 10:30 AM

Nationwide is your Digital Resource!  Get your Digital Questions answered by Nationwide’s Digital Leadership team.

In this Q & A session, we will:

  1. Talk about the latest trends in Websites and Digital Marketing
  2. Share best practices
  3. Share individual member success stories
  4. Take questions from the audience

Come ask the questions you need answered or hear your peers talk about how they are tackling all things Digital.


Ecommerce
Jennifer Danko, Site On Time
Jennie Gilbert, Retailer Web Services
Tuesday, 8/7/18 – 2:30 PM
Wednesday, 8/8/18 – 2:30 PM

How important is it to implement a shopping cart on your website?  Learn more about eCommerce and online shopping and why it’s important to your business. We will cover the key features required for any shopping cart experience and how you can recreate much of your in store sales experience, online. The process of setting up and maintaining an online shopping cart is much easier than you might think. We will discuss the steps to getting your shopping cart up and running. You will get answers to many of the common questions related to online shopping such as, how to price your website, online MAP and shipping policies, fulfillment,  support, sales tax, extended warranties, payment options and reviews. You will learn about common mistakes and how to avoid them when preparing for and setting up your shopping cart. Every store should allow their customers to checkout online. Without a shopping cart, you are missing out on key sales opportunities and limiting customer interaction with your business. If you already have a shopping cart we will discuss some key features that can improve your overall conversions and user experience.


Email Marketing 101: Basic Principles for Good Email Marketing
Presenter Details Coming Soon!
Tuesday, 8/7/18 – 2:30 PM 

More Exciting Details Coming Soon!


FACEBOOK 101: BUILDING AND MANAGING YOUR FACEBOOK BUSINESS PAGE
Zach Moore, Nationwide Marketing Group
Monday, 8/6/18 – 7:00 AM
Wednesday, 8/8/18 – 10:30 AM 

Would you like to start a Facebook page for your business but aren’t sure where to begin?  Maybe you have a page but are curious about how to manage it effectively?  This introductory class is for you.  We will walk you through the steps of building a Facebook business page, from making sure you are in the correct category to keeping your business information updated.  Walk out with the knowledge to be able to start the page, update the information and make that first post confidently.


FACEBOOK 201: MANAGING YOUR PRESENCE WITH ENGAGING CONTENT AND REACHING CUSTOMERS WITH ADS
Doug Marsh, Nationwide Marketing Group
Tuesday, 8/7/18 – 7:00 AM

Do you already have a Facebook Business Page and some experience using it but want to get more out of it?  If so, this class is for you!  You know already that your customers are on Facebook, that`s why you have a business page. This session will show you how to make more use of your page to reach more potential customers and how to integrate it with your other internet presences.  This session will go over Advertising on Facebook, including “remarketing” using the FB pixel as well as Analytics (“Insights”) which show you how many people you are reaching and what they are doing.  Plus learn how Facebook Messenger for business can offer an alternative way to engage your audience, earn loyalty and improve social reach.  Leave the class better prepared to know how to utilize Facebook in your marketing strategy.


FACEBOOK 301: FACEBOOK AD TARGETING AND AD TYPES
Doug Marsh, Nationwide Marketing Group
Tuesday, 8/7/18 – 10:30 AM
Wednesday, 8/8/18 – 7:00 AM

Take your Facebook usage to the next level by running highly targeted ads to consumers in your area.  In this hands on class, we will walk you through the building of a Facebook ad from start to finish.  We will go over the differences between boosting a post and building an ad from the start as well as learning the different formats to use for your ad.  Learn about campaign objectives and how the ad builder allows you to get a highly targeted message to your consumers.  Bring you login credentials and a credit card as you will walk out with an ad on your Facebook business page.


Increase Online Sales
Jennifer Danko, Site On Time
Dean Sottile, Nationwide Marketing Group
Wednesday, 8/8/18 – 1:00 PM

Have you implemented a shopping cart on your website, but not are converting enough online sales? Learn how to take your shopping cart to the next level. We will discuss the key requirements for any successful eCommerce strategy. You will learn both onsite and offsite strategies for increasing sales and brand awareness. The same principles and strategies used for sales in your physical store also apply to your online store.  We will cover strategies to not only increase your online sales, but also how to increase your average ticket amount for your online orders. Learn the key features for any successful online initiative and the steps to implement these.


Let’s Make a Digital Marketing Plan: Beginners Welcome!
Tim McLain, Netsertive
Wednesday, 8/8/18 – 9:00 AM

Come ready to roll up your sleeves and create your very own marketing strategy to win the digital game and turning clicks into customers this month! Join Tim McLain, Segment Marketing Manager for Home Goods from Netsertive, a familiar face at PrimeTime for more than 5 years.

In his hands-on session for digital dummies (beginners welcome!) you’ll get a workbook to power your learning. He’ll answer questions like how can the Internet help attract new customers, where should you be investing your limited marketing dollars, and how can I measure success?

Why attend? We live in a click to brick economy. Your customers have changed. As the path to purchase begins, they no longer reference the Yellow Pages or a newspaper, but instead turn to Google long before ever stepping foot in-store. And when they’re ready to buy, they use the Internet to choose which retailer to drive to, where $9 out of every $10 is spent on mattresses, furniture and appliances.

So the question is: Has your marketing strategy adapted to match your customer’s shopping behavior? Join us to brainstorm your approach and get started on your modern marketing plan.

Learning outcomes

  1. Why your marketing strategy must adapt to your customer’s digital path to purchase, or risk losing your customers to Internet-savvy competitors.
  2. How to implement modern marketing tactics that generate awareness, consideration and drive decisions to generate traffic to your website and get more buyers into your stores.

Get a workbook and walk away with a comprehensive marketing plan you can implement based on your business goals.


Ready to Invest in Digital
Jennifer Danko, Site On Time
Monday, 8/6/18 – 9:00 AM
Tuesday, 8/7/18 – 9:00 AM

Have you just started to invest in a digital marketing strategy or have you been on the fence about investing? Do you need more data to insure that this is an effective marketing strategy for you?  This course is a great place to learn how to get started or how to increase your budget by investing in the best channels. You will learn about different advertising methods and what they offer and how they compare to traditional advertising channels that you may or may not still be investing in. We will outline and identify the key areas that all retailers should be advertising in and how to determine the best marketing mix for your budget. If you are confused about how to invest in to Adwords, Social Media or Video, then this is the perfect course to learn more about the different advertising platforms and what each of them offer. We will talk about creating a plan to transition your marketing budget from traditional marketing to digital and the best practices for making this transition.  This class will be interactive and you will have the opportunity to ask specific questions about what platforms you should be in specifically and which have the best return based on your category mix.  Last, we will talk about common mistakes in digital marketing strategies and how you can avoid these.


RetailDeck®
Jennie Gilbert, Retailer Web Services
Wednesday, 8/8/18 – 9:00 AM

Come join Jennie Gilbert and the team from RWS for a deep dive into Retail Deck, the powerful retail sales tool that you must have on your sales floor.  With over 85% of all product searches starting online, your potential customers are more informed than ever.  Before they walk in the door, they’ve researched what they want on line, shopped local pricing and expect your sales team to be as informed as they are.  With Retail Deck, your salespeople will have access to millions of products, including discontinued models, major manufacturer roadmaps and local competitive pricing.  Never lose a sale again because your team wasn’t able to easily give today’s consumers the answers they expect when they expect them.


RetailDeck®
 Users Meeting
Jennie Gilbert, Retailer Web Services
Wednesday, 8/8/18 – 10:30 AM

Over 7,000 appliance store owners and employees use the RetailDeck® app to close more sales with quick access to competitive pricing, product images and videos, rebate forms, current and future MAP information and more. NEW: create professional quotes and send them by email or text message. RetailDeck even sends alerts when quotes are being opened so your team can prioritize and follow up with the hottest prospects.  Current users will learn how to use these exciting new features. Not using RetailDeck yet? Come see for yourself and learn how RetailDeck can help you sell more.


Turn Website Traffic into Foot Traffic – Clear Steps to go from Web Presence to Store Traffic
Olivier Bridgeman, Tailbase
Tuesday, 8/7/18 – 8:00 AM

In order to attract the customers that visit your website and convince them to visit your physical store locations, it takes a savvy online strategy that will have this objective as a main goal.  There are clear and simple steps that all retailers can do to help drive new online visitors to their store location. Tailbase has developed an expertise working with hundreds of retailers such as you, looking into trends and successful marketing strategies that have generated concrete results over the last couple of years. In this session, we will cover the following topics:

  1. The must-have features for your website
  2. The synergy between an online and offline experience
  3. Promoting your website
  4. Tricks to driving customers from your website to your store
  5. Tracking your efforts to see what is working
  6. The essential store checklist for ecommerce sites

Most retailers know their customer base and have many years of experience in serving their offline customers, but driving new customers from online web visits to their store location is a challenge they face every day because of the complexity of technology and the fast pace at which things online evolve. Don’t miss out on this talk as you will learn easy actionable tips to help you convert website traffic into foot traffic!!


The Marketing Cornerstone – Your Website
Mike Whitaker, Nationwide PrimeMedia
Monday, 8/6/18 – 10:00 AM

In this high-energy session with Nationwide PrimeMedia’s Mike Whitaker, you’ll get new insights into how your website is the true center of all your marketing efforts.  New data around the consumer journey from prospect to customer will be explored, and we’ll take a look at what the most successful websites in Independent Retail have in common.  You’ll learn how to measure the nuts-and-bolts of your website’s performance using Nationwide’s exclusive Baseline Website Analysis, a member benefit available compliments of Nationwide, and you’ll learn how to use this tool to stay on top of your site’s performance.  If one of your primary business objectives is having a world-class website, then this is a session you can’t afford to miss!


Unified Commerce: Why Technology Integration Matters to Your Customer
Brian Robinson, STORIS
Wednesday, 8/8/18 – 8:00 AM 

In order to meet the needs of today’s consumers, retailers must consider the combination of online and in-store shopping experiences. Leading retailers are embracing a variety of technologies to better serve the customer’s shopping journey in a unified way. In this presentation, you will take away an understanding of Unified Commerce, the value it brings to your customer, and how integrated technology, such as eCommerce, Kiosk, and mobile POS, can help you achieve success for the future.

WebFronts® User Meeting
Jennie Gilbert, Retailer Web Services
Tuesday, 8/7/18 – 1:00 PM

More furniture, appliance and mattress retailers use the WebFronts solution from Retailer Web Services or All Your Retail for their web presence than any other provider. And it’s constantly improving. Come learn about everything that’s new like security enhancements, new product reviews and more. We’ll also cover how to get in line for your free upgrade to the new Socrates design platform and how to make the most of all those new features when your awesome new look is live. Not using WebFronts yet? This is the perfect opportunity to peek under the hood.


Your Website – The Traffic Driving Machine
Jennie Gilbert, Retailer Web Services
Jennifer Danko, Site On Time
Monday, 8/6/18 – 8:00 AM

In today’s digital age, customers interact with your business on their smart phones and computers long before they ever call or come in. How well you show up, connect and build relationships during these digital interactions determines if you’ll ever get the chance to win their business in person. Learn how the right Search Engine Optimization (SEO) strategy and online reviews can help you get found in the first place. Then discover what kind of content on your site moves prospects further into the purchase funnel. We’ll even explore more advanced techniques that can help you learn more about your prospects, stay top of mind and demonstrate you are the best choice among all your competitors while they’re deciding which store is worth visiting.


YouTube: How to Use Video to Drive Customers In The Door
Gary Galloway, Netsertive
Wednesday, 8/8/18 – 1:00 PM

Join us to learn how to get started with digital video advertising, turning video views into new customers discovering and choosing your store when they’re ready to buy.

Did you know there are more than 67,000 Google searches every second? And hundreds of them are from local customers trying to find YOU. But do you have any idea how many YouTube videos are watched every second? Even more: 74,000.

Join Netsertive’s digital video expert, Gary Galloway, who will show how localizing and customizing short videos is helping members better invest their TV dollars to reach new buyers on the Internet where they’re spending far more time than watching TV or cable. Also see how investing in a consistent YouTube Video campaign can help drive increased Internet research for your store, products and services, leading to more customers walking through your door to buy.

Learning outcomes:

  • See real examples of videos being run on YouTube that are transforming the path to purchase to generate product and store awareness online.
  • New strategies to use video and rich media placements to attract high-intent customers and drive home goods sales.
  • Hear direct ways YouTube will impact how you conduct business this year.
  • Leverage YouTube to “feed the funnel.”

FINANCIAL SERVICES

Consumer Finance – Get more Applications
Alan Peters, Wells Fargo
Tuesday, 8/7/18 – 8:00 AM 

Wells Fargo offering a cutting edge new process for your customers to apply for in-store credit.


Financial Planning for Business Owners in Light of the 2017 Tax Reform
Brad Stanek, Morgan Stanley
Tuesday, 8/7/18 – 2:30PM

An overwhelming majority of business owners don’t understand how the recent tax reform will affect them. As we continue our work with Nationwide dealers, we noticed there is still a lot of confusion on the impact the tax reform may have on the dealers’ business. The presentation would focus on key highlights behind the tax reform and how they impact small and mid-size businesses as well as owners at the individual taxpayer level. The presentation will give dealers ideas and talking points they can take back to their local accountant to proactively plan for next year’s tax season.


Free Money
Christopher Kirk, Nationwide Marketing Group
Jason Kirk, Nationwide Marketing Group
Tuesday, 8/7/18 – 9:00 AM 

Are you taking full advantage of your Nationwide Membership? Nationwide Financial Services 101 is a comprehensive overview of the financial services that are available to all Nationwide Members. Chris and Jason will review all categories with detailed explanation of our financial services available, vendors we partner with, how to enroll, training available, as well as on going account management and participation.  


Plan for the Income that You Deserve
Joe Milevsky, JRM Sales & Management, Inc
Tuesday, 8/7/18 – 2:30 PM

Step back for a moment and objectively look at all you invest in your business.  Money!  Time!  Stress!  What is it all worth?  Only looking at your profit and loss statement or your tax return is like driving your car looking in the rear-view mirror.

You are not alone as the overwhelming majority of independent retailers do not produce an annual budget or use any kind of financial forecasting tools.   In many cases numbers simply overwhelm them or they find them boring.  We see many companies running their business from their check books, trying to figure out who to pay first, etc.

My job is to simplify the process, make it interesting and ultimately financially rewarding.

  • Create and understand how to use a budget.
  • Make your profit & loss statement easier to understand
  • Benchmark your company’s performance.
  • Set reasonable, achievable and detailed financial goals.
  • Hold team members accountable for their performance to your budget.
  • Develop regular review processes allowing you to adjust your plan as things change.
  • Become more knowledgeable about forecasting cash-flow needs.
  • Make your profit more predictable.

During my workshop you will discover processes that will encourage significantly improved income and keep your business safe.

 

Sleep Better at Night: How to Measure & Optimize Your Business’ Financial Health
Alicia Zich, Wells Fargo Commercial Distribution Finance (CDF)
Tuesday, 8/7/18 – 2:30 PM 

Ever lose sleep worrying if your business is on the right track? Join us for a hands on working session where you’ll learn the key performance metrics to optimize your business’ financial and operational performance. You can rest easy when you have the tools and expertise to understand how to value and manage your business for long-term success.


Synchrony Home Network
Rob Krause, Synchrony
Tuesday, 8/7/18 – 10:30 AM

Want access to more customers with established buying power ??? Synchrony Financial is introducing an innovative program to Nationwide members that will bring thousands of retailers together to provide more opportunities for cardholders to purchase what they need for their home – The HOME Network – scheduled to launch in 2018. Join us in this informative session to learn 1.) what is The HOME Network, including the success Synchrony has had with Networks in the Healthcare and Auto industries;  2.) the short-term and long-term benefits to a NMG member of inclusion in The HOME Network; 3.) best practices for utilizing the increased buying power included in The HOME Network, including marketing; 4.) Open dialogue and Q&A around The HOME Network concept and benefits.


Understanding the Value of Your Business
Brad Stanek, Morgan Stanley
Wednesday, 8/8/18 – 10:30 AM

By knowing the simple, yet effective formula most buyers use when valuing a business, you get an understanding of what your business may be worth, and clarity on what actions will have the biggest impact in increasing this value.  This applies to all exit strategies and time frames, whether exiting in the next 1 or 20 years, selling to a 3rd party, passing along to the next generation, or selling to employees.


GENERAL MARKETING

5 Steps to Making A Difference – In Your Community and On Your Bottom Line
Mike Whitaker, Nationwide PrimeMedia
Sunday, 8/5/18 – 4:00 PM
Tuesday, 8/7/18 – 8:00 AM

Today’s consumer demands that businesses have more to their mission than turning a profit.  That’s great news for Independent Dealers, as entrepreneurs have long been the backbone of the community, and their support of worthwhile causes is the stuff of legend.  However, far too often, retailers find themselves unable to connect these great efforts with their customers.  These best stories often create deep emotional connections between the business and prospective consumers, but they can only generate these emotions if these stories are effectively told!

In this session with Nationwide PrimeMedia’s Mike Whitaker, you’ll get energized with new ideas to take your existing efforts, explore new efforts, and maximize your community involvement as a mechanism to not only make a great social impact, but to also share this message with potential customers.  You’ll learn how to best tell the stories, and we’ll explore the most effective investment of your charitable giving dollars.  You’ll also be exposed to credible national studies about how today’s consumers react to your efforts, and the potential benefits that come with being about more than just making a profit but are found in also making a difference.


All Shoppers Are Not Created Equal – How to Attract the Most Profitable Shoppers and Make Them Your Most Profitable Customers
Steve Bryant, Nationwide Prime Media
Monday, 8/6/18 – 10:00 AM

In this session you learn how different kinds of shoppers can provide your company with very different profit opportunities.  Have you ever wondered how companies who are doing $billions in sales, from nice locations, with very low product acquisition costs, are continually going out of business?  Could it be that they’re attracting too many of the wrong kinds of shoppers?  How has Apple become so successful selling the most expensive products in their categories at little or no discount?  Could it be that they understand their “right” shopper and are providing exactly what they want?  Learn the differences between these shoppers and how to attract more of the ones you want.


Change is Coming for the BETTER!
Jerry Epperson, Mann, Armistead & Epperson
Monday, 8/6/18 – 10:00 AM

As of 2019, this will be the longest economic recovery  ever for the United States. Yes, it has been slow and frustrating, but certain demographic, economic and technological changes are creating opportunities for all home-related consumer durables. “Change is Coming for the BETTER!” will look into the big demographic picture and the growing and evolving economy to offer insights into what lies ahead for U.S. retailers, especially Nationwide members.


Creating Your Marketing Plan and Budget
Amanda Evans, Nationwide Marketing Group
Austin Campbell, Nationwide Marketing Group
Sunday, 8/5/18 – 3:00 PM

Go beyond the why with this session and create a personalized marketing strategy and budget. Leave with a written-down plan that you can quickly put into action.


Furniture 101
Jerry Epperson, Mann, Armistead & Epperson
Tuesday, 8/7/18 – 1:00 PM

Furniture 101 provides insight into what the successful retailers are doing, and the opportunities that exist whether we are talking products or customers. The industry is about to benefit from major demographic and economic factors that create a tremendous potential for retailers of all types, in an industry that offers an infinite array of styles, colors, sizes and designs for the consumer to personalize their home


How to Maximize Your Online and Instore Traffic with Powerful Marketing Tools from Nationwide Prime Media
Steve Bryant, Nationwide Prime Media
Chris Bryant, Nationwide Prime Media
Sunday, 8/5/18 – 4:00 PM
Monday, 8/6/18 – 7:00 AM
Wednesday, 8/8/18 – 8:00 AM

In this session, you’ll learn about the exclusive array of marketing and learning programs and assets produced for you at Nationwide’s Prime Media studios, along with how to access and make the most of them to help your company increase traffic, sales and profits.


Marketing for RTO

Bruce Manning, RentDirect
Tuesday, 8/7/18 – 7:00 AM

Get an idea of what is available to the RTO industry for marketing.  Understand everything from inserts to digital marketing and understand what is working best for your size of company.  This will be hosted by Imagery who is the leader in RTO markting.  Learn and debate with a company that leads the RTO industry in attracting customers to your store or website.


Mattress 101
Jerry Epperson, Mann, Armistead & Epperson
Tuesday, 8/7/18 – 9:00 AM

Mattress 101 will be presenting the latest consumer statistics and the different ways mattress retailing is changing.  We will offer not only historic insight into what has worked, but  some suggestions on what we expect to prove profitable in the future.  Everyone needs and healthy and comfortable mattress and Nationwide has gone to great length to give you the necessary tools to be a successful mattress retailer.


Reaching the Hispanic Consumer:  How To Effectively Reach Them and Appeal to Their Specific Preferences
Billy Salazar, Valassis
Wednesday, 8/8/18 – 7:00 AM 

With $1.7 Trillion in spending power and accounting for 18% of the US population and its growth, respectively Hispanic consumers continue to be a must win audience for the success of your business.  What’s more? Hispanics do not believe that marketers understand them: as recently as 2017 over 50% of Hispanics say that it’s time advertisers recognized that they shop too. Don’t miss out: join Valassis to learn more about what makes Hispanic consumers unique and how to build a marketing strategy, to effectively reach them and appeal to their specific preferences.


Utilizing Print In An Increasingly Digital World
Amber Roberts, Banner
Tuesday, 8/7/18 – 9:00 AM

More Exciting Details Coming Soon!


Who Moved My Cheese….Or Should I Say My Profits!
Rick Weinberg, Nationwide Marketing Group
Frank Clark, Nationwide Marketing Group
PJ Orsini
Tuesday, 8/7/18 – 1:00 PM

  • Are you marketing your business the same way you did 10 years ago, 5yrs, even 1 year ago?
  • Are you using the same successful product categories, brands and product mouse traps you did years ago, baiting them with the same cheese and catching less mice?
  • Are you finding it a challenge to keep up with the changing retail landscape?

We’ve all experienced change, but, we don’t always recognize it, understand it, or deal with it in the manner we should or could. And, the rate of change in consumer retailing is speeding up and does not show any sign of slowing down.
In this session we’ll directly look at “Change” as it relates to your retail business, your marketing, your instore consumer product and brand selection experience and offer solutions that you can engage, here, on site, at Prime Time! to profitably catapult your marketing, consumer and sales associate in store experience from where it is, to where it could be. We’ll offer examples of how to use those solutions to drive new consumer awareness of your business through cost effective and group subsidized Traditional and Digital Media while greatly enhancing your consumers instore experience and your sales team’s ability to profitably close more sales with cutting edge and group subsidized in store marketing tools.

  • If you’re looking for a cheat sheet to some of the most forward thinking, cost effective and cutting edge solutions to assist you to address change, this is your session.
  • If you’re looking to hear from the folks that can help you stretch those precious marketing dollars, this is your session!

If your searching for a way to profitably kick start your “Prepare For Share”, “MP10”, product and category selections, branded opportunities and embrace change, this is your session!


Your Company May Not Get A Second Chance at a Last Impression – How Delivery and Sales are Merging in Today’s Brick-and-Click Marketplace
Steve Bryant, Nationwide Prime Media
Sunday, 8/5/18 – 3:00 PM
Tuesday, 8 /7/18 – 7:00 AM 

In this session, we’ll explore the changes in consumer shopping behaviors that may be transforming your company’s delivery team into an extension of its sales team. The traditional role of a retail sales team has been to listen to shoppers’ needs, suggest solutions, check availability and price,  then explain products’ advantages and benefits leading to a transaction.  Today, shoppers are gathering much of that information before a store visit — if they visit the store at all. Often the choice of your company over Amazon or other online suppliers is based on reviews and a reputation for fast, dependable, hassle free delivery and helpful service after the sale.  How are we retooling our staffs to deal with this new reality?  What are we doing to improve the in-home experience delivery and service experience.  How are we leveraging the opportunities that in-home interactions provide.  It’s a bold new world for our sales and delivery teams as Brick-and-Click dealers look for new competitive advantages.

GOOGLE COURSES

Google 102:  Introduction to Online Marketing
Google Training
Tuesday, 8/7/18 – 9:00 AM
Wednesday, 8/8/18 – 9:00 AM 

Learn how customers find your business online and how to promote your online presence using search engine optimization (SEO) and online advertising. We’ll introduce you to all of the Google tools that will help get you started!


Google 103:  Google My Business
Google Training
Tuesday, 8/7/18 – 10:30 AM
Wednesday, 8/8/18 – 1:00 PM

Explore Google My Business, a free tool for local businesses, who want to connect with customers on Google Search and Maps. Get hands-on help creating or updating your listing, and take advantage of a free website.


Google 202:  Tips for Managing Online Success
Google Training
Tuesday, 8/7/18 – 1:00 PM
Wednesday, 8/8/18 – 2:30 PM

You invest time, effort and resources into being online, but do you know how much it’s worth to your bottom line? This workshop introduces ways to track and measure progress, so you can find out.


Google 203:  Reach New Customers with AdWords
Google Training
Tuesday, 8/7/18 – 2:30 PM
Wednesday, 8/8/18 – 10:30 AM 

Understand today’s digital consumer and how the path to purchase has changed with advances in technology and the proliferation of devices. Learn about the importance of search engine optimization & how Google AdWords can help you get more customers.
 

LEADERSHIP / HUMAN CAPITAL

Becoming a Talent Magnet
Mike Whitaker, Nationwide Marketing Group
Monday, 8/6/18 – 8:00 AM

The difference between good employees and top talent is remarkable. Imagine if you could staff your entire business with top talent! That’s an exciting thought, right? You’d have drastically lower turnover, and drastically higher performance. So why doesn’t every business hire only top talent? Why do some businesses attract the “best of the best”, while some seem to churn through only the medicore? Exciting new research shows that there is a clear path to attracting top talent to your company. The most talented people, the ones that you really want, have completely different hot buttons in what they want from an employer than the rest of the folks you encounter. They’re motivated differently, and they share many common elements in what they’re looking for when they consider where they want to work. If you’re looking to revolutionize the talent in your company, this session with Nationwide PrimeMedia’s Mike Whitaker may be the most impactful learning session you attend! You’ll learn how to identify, attract, and retain the most talented professionals in your area! You’ll leave the session ready to fill your next opening, and every opening after, with nothing but top talent!


Can You Hear Me Now? – I
t’s time to get serious about your communication problem
Kris Kuester, Nationwide Marketing Group
Tuesday, 8/7/18 – 1:00 PM
Wednesday, 8/8/18 – 9:00 AM

Every organization in the world has a communication problem, though for some it may be less than others. Every year, communication miscues or mistakes cost organizations billions of dollars in lost revenues.  It’s a safe bet that communication issues erode your bottom line each year.  If you want to take action to reduce this expensive problem, then you’ll want to attend this session with Nationwide’s Kris Kuester. Unfortunately, poor communication is the result of a conscious decision by leaders to not improve communication, as well as implementing poorly designed communication plans.  As a leader, this session will equip you with a solid plan to execute better communication within your company – starting the moment you return from PrimeTime.  You’ll learn the key “do” and “don’t” components of effective communication in a fun and helpful session that’s sure to pay off!


Consumer 2018:  The Top 5 Customer Experience Takeaways
Mike Whitaker, Nationwide PrimeMedia
Tuesday, 8/7/18 – 10:30 AM
Wednesday, 8/8/18 – 2:30 PM

Today, consumer preferences are changing faster than ever, and retailers who don’t adapt are left behind.  (Just ask the folks at Sears and hhgregg!)  On the other side of the coin, reaching too far to drive customer experience can bring a company to its knees in a hurry  (Just as the folks at Pirch!)  There is, however, a very solid middle ground, where the top drivers of a great customer experience are found, and where margins can still be sustained.

In this session, led by Nationwide PrimeMedia’s Mike Whitaker, you’ll find the answers.  Journey through a Top 5 that’s easily executable, and all based on the latest industry-specific consumer research.  Learn the most important enhancements you can make to the online and in-store experience of your business, and what it means when reaching today’s prime consumers.  Walk away with a bank of great ideas, best practices, and leave with 5 sure-fire ideas that capture today’s consumer trends, and all that can be implemented as soon as you return to your store!  If you want to make an impact on every customer who enters your store, and want to win customers for a lifetime through next-level experiences, then make plans now to attend this high-energy session!


“Happiness!”  How do I increase this important part of my business?
Kris Kuester, Nationwide Marketing Group
Sunday, 8/5/18 – 4:00 PM
Monday, 8/6/18 – 9:00 AM
Wednesday, 8/8/18 – 7:00 AM 

Questions like, “How do you achieve happiness?” are sure to get us thinking.  Happiness is something we think about all the time, sometimes consciously, and other times without even realizing it.  We all want to be happier, but we all seem to find ourselves stuck, even from time to time, and never quite getting there.  The important thing we have to ask about falling just short of the happiness we seek is simple;  Why? In this session, Nationwide’s Kris Kuester, a renowned human capital expert, will explore what top psychologists say about finding happiness and how we can get “unstuck”.  In this fun and interactive session, you’ll learn how to begin a journey toward authentic happiness.  The implications for you life, your family and your business are immense, and the impact of finding your real path to happiness can be the biggest discovery you make this year.


How to Hire and Manage Millennials
Mike Whitaker, Nationwide PrimeMedia
Wednesday, 8/8/18 – 10:30 AM

Millennials now make up a larger percentage of the workforce than any other generation, and success of your company, not just tomorrow but today, will be greatly impacted by your ability to field a multi-generational team that represents the cream of the crop across all working generations.   Millennials will likely make up the majority of your team by 2020, and if not, you’ll find your staff as one on the doorstep of retirement, without the deep bench behind them that will sustain your success.  Millennails have some great potential, and when managed effectively, can be superstars for your business.  This interactive and entertaining session with PrimeMedia’s Mike Whitaker promises to be unlike any other here at PrimeTime.  As a Millennial business leader, Mike’s unique insights into his own generation (who he understands you’d really like to fire) lend new prospectives for how to find success with this massive generation in your workforce.  If you’re looking to find a better path to hire, manage and succeed with Millennials on your team, this session is just for you!


J
erks or Nice Guys? Why does it matter In your business?
Kris Kuester, Nationwide Marketing Group
Monday, 8/6/18 – 7:00 AM
Tuesday, 8/7/18 – 8:00 AM 

In this exciting session, lead by Nationwide’s Human Capital Expert Kris Kuester, we’ll take a close look at who wins in business today – jerks or nice guys – and why this important distinction matters to your company. Today’s business landscape is a minefield of emotional rocket fuel, and if affects your bottom line more than you may realize.  Determining if you’re a “jerk” or a “nice guy”, as well as discovering which tactic moves the bottom line can make a substantial impact on your bottom line! The results are sure to be surprising, so if you’re looking to sharpen your leadership skills and be more effective with your team, don’t miss this fun and interactive session!  You’ll walk away having identified where you fall on this unique scale, how to make the needed changes, and how to maximize the results in your business.


What your team is saying about you makes a difference
Kris Kuester, Nationwide Marketing Group
Tuesday, 8/7/18 – 7:00 AM 

Have you ever wondered what your team says about you, especially when you’re not around?  What your team thinks about you as their leader directly determines what they produce for your business, so it really matters! Do any of these real-world phrases sound familiar?  “Can’t take criticism.”  “Knows it all.”  “Unrealistic view of reality in the workplace.”  “No accountability.”  “I just don’t trust them.” These are just a few of the hundreds of comments Kris Kuester, Nationwide’s Human Capital Expert has uncovered in his twenty plus years of researching successful teams, and the impact of the emotions driving those feelings really matters.  His research has shown that nothing shifts the bottom line – up or down – more than the emotional state of your workplace.  This session is a must-see for any leader seeking to be more effective or looking to uncover proven ways to turn the tide and get the most out of their team in a real and natural way.


MATTRESS UNIVERSITY

How to Prove You’re Different and Do Digital Marketing Better
Mark Kinsley, Leggett
Monday, 8/6/18 – 8:00 AM

In this session, you’ll discover how to create a new category within your market space that cuts a wide moat around your business. Also, you’ll find out how to take your digital marketing to the next level by making those efforts work with your traditional advertising. Along the way, we’ll have some fun and if you’re good at trivia, a t-shirt might land in your lap.


How Mattress Retailers Can Survive (and Thrive) in the Digital Era
Michael Magnuson, GoodBed.com
Monday, 8/6/18 – 9:00 AM

The mattress industry has undergone massive changes over the past 4-5 years, giving rise to a wave of new entrants that have grabbed significant market share by selling their products directly to consumers.  While these online-focused players are now a permanent part of the industry landscape, there is still plenty of room for brick & mortar retailers who are willing to rethink their business practices to meet the dramatic changes in the marketplace.  In this session, we’ll talk about where we are, how we got here, and what you can do to succeed in 2018 and beyond.


Industry Update & Trends: Discover developments in the Bedding Industry
David Perry-Executive Editor for Furniture Today
Monday, 8/6/18 – 10:00 AM

This presentation will look at the changes in the marketplace that effect retail, and opportunities for positioning your store.  We’ll also look at trends and developments coming out of Las Vegas Market.


Member 2 Member

Dealer Panel: Overcoming Obstacles in your Appliance Service Department
Mallory Parker, Nationwide Marketing Group
Tuesday, 8/7/18 – 1:00 PM

All appliance dealers with service departments should attend this session. You will hear fellow appliance dealers that run successful service businesses address some of the common obstacles every servicer faces. These issues limit every self-servicing dealer’s ability to maintain a profitable business and provide customer focused service. Industry personnel will participate and add valuable insight to the discussion. The goal of the panel discussion is to provide dealers with basic, practical answers to these issues that they can immediately apply and to initiate on-going networking and discussion that will provide continuing support to the NMG self-servicing dealer base.


Email Marketing 201
Leon Barbachano, Allen and Peterson Cooking and Appliance Center
Tuesday, 8/7/18 – 10:30 AM 

More Exciting Details Coming Soon!  


Intermediate Google Analytics: Measuring your Marketing
Jeffrey Niederauer, Western Appliance
Tuesday, 8/7/18 – 9:00 AM

You have a website – you’ve logged in to your Google Analytics account – you’ve clicked through the reports and metrics, but now you’re wondering “What does all this mean to me?” Come to this member-led session to learn about and discuss the ways to use Google Analytics to evaluate advertising spend and inform marketing efforts. At the end of the session, you’ll walk away with a short-list of useful reports and know how to “tag” your web links to track the effectiveness of different ads and advertising vendors. Learn how to track where, geographically, your website visitors are, and find out if the ads you’ve been buying have been running in your local store area or out of state! Find out if people who click on your ads are engaging with your site or simply turning around and walking away. See how to use segments and secondary dimensions to drill down into your reports. In the end, you’ll have a better understanding of how to track what ads and activities are bringing in engaged visitors, and how to compare your results with industry averages to see where you’re being effective and where there are opportunities to improve. Please bring your laptop and be logged in to your Google Analytics account to fully participate in this session.


Managing Multiple Stores
Lee Burns, Mattress Direct
Monday, 8/6/18 – 11:00 AM

Managing multiple stores is much like spinning plates – Unless you have a system you will fail. We will discuss how to go from running all aspects of one store to developing systems to lead a multi-store operation. 


Marketing in the Digital Age – A Linked Leaders Panel discussion
Nationwide Marketing Group, Moderated by Doug Marsh
Tuesday, 8/7/18 – 9:00 AM 

You want to hear about best practices from your peers?  This unique session will be led by an esteemed group of panelists from Nationwide Marketing Group’s most progressive retailers representing dealers in Furniture, Bedding and Appliances.  It will be moderated by Doug Marsh who will drive a discussion centered around the effective use of the internet, your website and digital marketing techniques to drive store traffic.  If you want to hear about how top retailers are harnessing the reach of Facebook, getting reviews, optimizing their websites, using tablets on their sales floors, leveraging mobile, and more, this is the must-attend session.

 


VENDOR PRESENTATIONS

Celebrate 100 Years of Practical Appliance Innovation: See why LIFE’S BETTER WITH FRIGIDAIRE in 2018
Gwendolyn Trice, Electrolux
Monday, 8/6/18 – 8:00 AM 

In 2018 Frigidaire will celebrate 100 years of bringing relevant innovations to mainstream America! Come see what new innovations and products Frigidaire is launching in the second half of the year. Find out how our new products win in the marketplace and why you should choose Frigidaire in 2018!


Electronics Vendor Roundtable
LG and Samsung Representatives
Monday, 8.6.18 – 10:00 AM

Join the CE vendor roundtable session for a chance to hear directly from our key partners on how their supporting the Independent Channel.  In this jam packed session, you’ll gain valuable insight to their go-to-market strategy for the 2nd half of the year, an overview of the show specials and the chance to engage with them at PrimeTime.


Fast Track Your Growth with Samsung
Craig Ellis, Samsung
Monday, 8/6/18 – 8:00 AM
Monday, 8/6/18 – 10:00 AM 

Innovation: Attendees will see the latest innovation Samsung is bringing to the appliance market Market Update: Brief overview of what is happening in the appliance industry and how to leverage trends to drive rapid growth 2018 Promotions: Attendees will discover what Samsung has planned for National and Group promotions for the fall and how to merchandise retail floors to take full advantage.


Financing=More/Better
Bob Muenkel, Serta Simmons Bedding
Tuesday, 8/7/18 – 10:30 AM 

Aggressive finance offers draw customers but at what cost? This session reveals best practices in attracting finance customers and how to leverage those offers to increase close rates, average tickets and profits.


Fisher & Paykel New Product Introductions
Kimberly Duhon, Fisher & Paykel
Monday, 8/6/18 – 9:00 AM

Come learn about the new features, technology and design of Fisher & Paykel ranges, New Column Refrigeration, and the New Evolution Series 9 Grills.


GE Appliance New Product Training
Sarah Prazak, GE Appliances
Michael Earls, GE Appliances
Monday, 8/6/18 -8:00 AM
Monday, 8/6/18 -10 :00 AM

This course will highlight GEA new brand strategy, and showcase the latest product innovations from all core product lines including: cooking, clothes care, dish, and refrigeration.  Major focus to include product launch timelines, merchandising support, and the Café brand.  


Introducing the new standard for Clean and Care with Electrolux’s LuxCare™ 2.0 Front Load Laundry
Gwendolyn Trice, Electrolux
Monday, 8/6/18 – 10:00 AM 

There’s clean and then there’s Electrolux clean! In 2018 the path to innovation continues with the launch of Electrolux LuxCare™ 2.0 making our best-selling laundry line even better. Come learn about the NEW, industry exclusive technology that delivers the best cleaning performance.  


KitchenAid Brand Training
Monday, 8/6/18 – 9:00 AM

Deep dive into the new KitchenAid ® Smart Wall Oven Plus Powered Attachments, Low Profile MHCs and new French Door Bottom Mount Offerings.


Leather Italia Vendor Presentation
Leather Italia
Tuesday, 8/7/18 – 8:00 AM

More Exciting Details Coming Soon!


Think LG for Smart Appliances and Innovative Kitchen & Laundry Solutions
Mark Vitanza, LG Electronics
Monday, 8/6/18 – 9:00 AM
Monday, 8/6/18 – 11:00 AM

LG’s innovative offerings in smart technologies, kitchen appliances, and laundry products provide your customers solutions to life’s everyday needs. Learn how LG ThinQ™ smart appliances connect your world of convenience and flexibility. See the latest innovations for both the kitchen and laundry room that will inspire your customers to learn how LG has the perfect suite of products to truly make life easier and more enjoyable. Also learn how LG’s effective marketing strategies will continue to keep LG at top of mind for innovative products and why Life’s Good with LG. Attendees will be entered into a raffle for LG Appliances to be given away during the show. Chance to win an LG Ultimate Laundry Solution (TwinWash front load laundry set plus and LG Styler).  


Sell More – Add Floors, Why now is an ideal time
Ron Dunn, Alliance Flooring Inc.
Rod Marchand, Tom’s Home Furnishing
Monday, 8/6/18 – 9:00 AM

In this fast moving hour, attendees can expect to learn:

State of the Industry – what is Going on with Flooring?  What are consumers buying?  Who are they buying from?  How do they chose where they buy?  How difficult is it for Furniture and Appliance retailers to diversify into this category?  What is the upside sales potential?  What are the margins?  A few proven best practices you can offer that flooring stores can’t.  Does flooring require inventory?  What about warehouse operations? -What is needed?

How do sales associates receive training?  What about measuring?  How do you secure good installers?  What about installation training?  How to grow this category.

Join us for a closing Q and A with a Nationwide member and Midwest Furniture/Appliance store owner who added flooring to his mix.


Speed Queen – Step Up To The Best
Jay McDonald, Speed Queen
Monday, 8/6/18 – 11:00 AM

This course will be focused on Speed Queen’s new residential laundry lineup. The content is designed to help each Speed Queen dealer maximize their business and profit dollars. The goal of the course is provide dealers with a refined sales pitch to sell Speed Queen’s “better” and “best” models.


Tempur Sealy Gallery Program
Michael Kirby, Tempur Sealy
Tuesday, 8/7/18 – 8:00 AM 

The Tempur+Sealy Gallery Program is a consumer insights-based program that includes a technology-based sales component that will simplify the navigation process, adding to the in-store customer experience. It drives shoppers to your store, improves conversion, profits, and overall customer satisfaction, all while creating value and an improved design esthetic to a dealer’s retail floor. For your RSA, it’s a comfortable and easy selling environment where tools and support are provided to help drive sales. This newly designed gallery program will be brought to market where buying group members will have the opportunity to see, first-hand, how the “gallery experience” can give them the upper hand—translating into maximized floor space profitability, higher market shares, and increased customer retention. The traditional retail model is outdated. We must evolve to remain relevant. It’s time to change the way we think about shopping—and now more than ever, it’s time to upgrade the retail experience.


TEMPUR+SEALY – Rental Opportunities
Darren Peterson, Tempur+Sealy
Joshua Sowards, Tempur+Sealy
Tuesday, 8/7/18 – 1:00 PM

Tempur+Sealy would like to invite our Rental Industry Partners to an informative session that will help you to drive your Rent to Own Bedding Category with industry leading products, key bedding insights for you stores and provide an analysis of the new digitally savvy consumer. Having the right product for your consumer is the foundation for your success in the bedding category. RTO consumers are exposed to the same advertising that the traditional consumer sees, so they expect to see the same brands, products and messaging in your RTO doors. Tempur+Sealy products are known throughout the bedding industry as the best in terms of quality, durability and brand recognition. They command a premium price point, deliver on performance and quality to the consumer and perhaps most important of all for the Rental Industry, stay in the consumer’s home. We will show you how to maximize your floor space with quality product your customers are asking for. Customer behavior patterns continue to change rapidly in our Digital Society. We will provide key strategies on how to Drive that customer to your business, how to Convert them to be your customer and how to Engage them so they become your customers for life. Traffic is a priceless commodity for your business, but how do we keep our traffic in our store? Do not miss this insightful part of the seminar that will give you a leg up in the industry.


Understanding Major Appliance Shopping Behavior of the Frigidaire Consumer
Daniel Cassidy, Electrolux
Monday, 8/6/18 – 11:00 AM

How a shopper approaches a major appliance buying decision will determine their path to purchase.  There are multiple shopper types.  Understand how their journeys and behaviors vary, from how and where they shop to how they make up their minds.  Use this information to develop local omni-channel marketing plans and close business online and on the sales floor.  


Whirlpool and Maytag Laundry Training
Monday, 8/6/18 – 10:00 AM

Explore top load laundry industry trends and the new Maytag ® 6.0 Cu Ft Agitator Washer.  Preview the new Whirlpool ® and Maytag ® Front Load laundry lineups including All-in-One units, HybridCare ® Heat Pump Dryers and updates to familiar features.


Whirlpool Merchandising and Whirlpool Portal Launch!
Mark Hecht, Whirlpool
Michael Axford, Whirlpool
Monday, 8/6/18 – 7:00 AM

During this session our Whirlpool Portal team will be sharing details around the Q4 launch of Whirlpool Portal, which will be replacing WebWorld! In addition, Mark Hecht will be providing merchandising recommendations and giving you reasons to believe in the Whirlpool Corporation portfolio of Brands!


Whirlpool SMART Appliances
Monday, 8/6/18 – 8:00 AM

Experience live demos of Whirlpool Brand SMART appliances, interact with the Whirlpool ® App and Discover how Whirlpool Brand works with Yummly.

 


Winning with Retail Edge
Joshua Sowards, Tempur+Sealy
Monday, 8/6/18 – 11:00 AM

Today’s mattress shopper is more empowered and the mattress conversation is happening in places it never has before. To stay relevant and win with today’s consumer, retail has to change too.   Tempur Sealy had developed a program for our retailers to help, Retail Edge starts with a 360° Health Check so we can assess mutual opportunities throughout your business.  Whether it’s driving traffic, converting in-store or staying engaged with customers, Retail Edge can offer you the edge you’ve been looking for.