Course Descriptions

Business Services (listed alphabetically by course title)

Best Practices Review of The DispatchTrack Program
Bob Bauer, DispatchTrack
Tuesday, 2:00 PM

In this learning academy session, we will share the best practices of how other DT customers are using the software to streamline their operations and provide the best customer experience. We will also review the newest features of the program along with a future road map of where we are going. At the end of the session, we will have time to discuss features that members would like added to the solution.


Business Services: Ask Me Anything! Business Services Team
Frank Sandtner, NMG; Business and Financial Services Team, NMG
Monday, 4:00 PM

Join NMG Business Service leaders for a unique “ask me anything” open forum session!  Do you have questions about any existing business service provided by NMG, including financial services, business insurance, product protection, and an array of others?  This is your chance to get answers, directly from the NMG business leaders who manage those programs!  If operations is your forte, this session is a perfect fit! 


EPIC Protect 101
Chris Penn, Centricity
Sunday, 4:00 PM
Tuesday, 2:00 PM

Attendees of this class can expect to get a crash course in all things EPIC Protect. We’ll present an overview of EPIC and what makes it different from any other protection plan program in the marketplace. We’ll provide selling tips and best practices to maximize high margin EPIC Protect sales. We’ll also provide an overview of the claims process too, which should be particularly beneficial to self servicing dealers. And finally, as business continues to grow through e-commerce, we’ll provide best practices for selling EPIC Protect online through the member’s website.


Exceeding Customer Expectations at Every Step

Bob Bauer, DispatchTrack
Tuesday, 1:00 PM

In this learning academy, we’ll reveal the foundational building blocks to providing your customers with a superior delivery or service experience. Your field teams are the last point of contact with your customers, and last impressions are as important as firsts, maybe more so. In this session, we’ll define the key elements that deliver customer satisfaction and leave them with a positive impression of your company.
*Communicating Consistently & Effectively with Customers
*Allowing Customers to Track their Delivery or Technician in Real-time
*Providing Complete Operational Visibility to Your Office Team


Exchange 2.0
Randy Derr, Merchandise Manager for eXchange; Kevin Schloesser, eXchange Operations Manager
Wednesday, 9:00 AM
Tuesday, 11:00 AM

Spend more time selling and give your customers more of what they’re looking for with the eXchange. See how you can expand on your assortment of SKU’s, and print custom spec sheets for customers. See how you can shop from 8 distributors and see competitive pricing and inventory without having to make so many calls. There are thousands of SKU’s on the eXchange, representing hundreds of brands


Exclusive Nationwide Member Group Health Plan
Chris Tyrrell, Lockton Affinity; Joseph Herren, Allied National
Tuesday, 1:00 PM

The Nationwide Marketing Group member benefit program has had a major break through for its employer members. We have built an exclusive Group Health Program specifically for Nationwide’s employer members. The program will be rolling out beginning April 1st. This course will cover the initial details of the program and how to take advantage of it.


Expanding your business into a new product segment; new customers and unprecedented growth!
Bob English, The Legacy Companies; Mark Spear, The Legacy Companies
Tuesday, 11:00 AM

This course will cover: Why commercial appliances in retail spaces? An industry overview, assessing the size of the prize – moneywise. How to get started in this new segment with building awareness, advertising and merchandising. How take full advantage of online opportunities NATIONWIDE and expanding relevancy to business in your community. Best practices to incentivize and compensating RSA and outside sales with incremental profits. What a (limited) commercial display would look like, no inventory stock requirements and NEW delivery services in all 48-continental states.


Maximizing the Value and Marketability of Your Business
Joe Milevsky, JRM Sales and Management
Monday, 2:00 PM
Tuesday, 11:00 AM

Whether you are going to sell your business outright or pass the business on to the next generation, it is critical that you maximize the value of your business. If you choose to pass the business on to a family member, understand that less than one-third of all family businesses survive transitioning to the second generation and only one half survives the transition from the second to third generation. If you decide that selling your business outright is your best option, then how do you increase the likelihood of a sale and ensure that you get top dollar for your business? In either case, the things you do to structure your business now will directly determine your success.

During this seminar you will learn to prepare for succession while ensuring that you maximize the return on your investments of money, time, sweat and stress.

During this seminar we will cover:
-How to build a strong business model that will set up your company for long-term success, whether you are ready to sell it or not.
-How to increase your business’s financial performance and how to properly document financials to improve performance now and for potential suiters of your business in the future.
-How to get your business trending in the right direction thus dramatically increasing its value to outside suiters or increasing the likelihood of a successful transition to the next generation.
-How to build your business so that it is properly managed through your people and not solely dependent on you as the owner to drive its performance.

In addition to the workshop, JRM Sales & Management will be offering PrimeTime attendees, at no charge, 60-minute one-on-one consultations. This will give you the opportunity to discuss the issues that you are facing with your business. Please call JRM directly at (678-574-0937) to schedule your complimentary one hour consultation at PrimeTime!


NMG 101
Dave Orrico, Nationwide Marketing Group
Sunday, 3:00 PM
Tuesday, 7:00 AM

Are you looking to make the most of your NMG Membership? Would you like to ensure you’re leveraging all the programs and services your group provides that can enhance your success? If so, you won’t want to miss this unique Nationwide Learning Academy session!

Join us as your NMG team leads a session that will cover an array of Member benefits, including all the tools, assets, services and programs that are contributing to the success of dealers across North America. You’ll hear the latest program overviews from merchandising, marketing, digital, business and financial services, education, and much more.

This session, a can’t miss for new Members, is also perfect for first time attendees of PrimeTime, as we’ll also give you insights and tips to make the most of your time in Houston and of all that PrimeTime has to offer!


NMG’s Executive Leadership Summit: What it is, why it matters, and why YOU should attend!
Mike Whitaker, Nationwide PrimeMedia
Sunday, 4:00 PM

The Nationwide Executive Leadership Summit, one of the most highly reviewed business events in the industry, is expanding in 2020!  For the first time, this powerful event will be staged in cities across the country, including Chicago, Dallas, Phoenix, Portland, Seattle, and more!  Access has never been easier, as the Summit comes to a city near you!

What is this event all about, and why is the industry buzzing about it?  We’re glad you asked!  This leadership event places people and leadership development front and center.  If you’re looking to build your leadership skills, develop future leaders in your company, hire better, retain your top talent, and make your people your greatest asset, you can’t afford to miss this session.  In this one-of-a-kind NLA course, we’ll dive into a complete understanding of what the Nationwide Executive Leadership Summit is all about, and you’ll have an exclusive chance to register for the city of your choice before registration opens to the full group!  Don’t miss this impactful session that can be your ticket to a summit that will change your business and your level of success in 2020 and beyond!


Product Protection Dealer Roundtable
Chad Burris, Product Protection Program Manager
Sunday, 1:00 PM

Better Together – independent retailers are invited to come participate in this round table discussion as we work through the proven process that has brought success to many committed retailers in the Product Protection category. Dealers attending this session will learn from their peers which practices work best in real-world applications. Attendees are expected to come willing to share their strengths and struggles in the category.


Service Contracts: Skills and Techniques for Success, presented by Life Proof
Chris Baker, Life Proof – administered by Safeware
Wednesday, 9:00 AM

This course is designed to provide attendees with best practices to supercharge their service contract program. During the course of this session, Chris will discuss a variety of skills and techniques that lead to enhanced product knowledge and plan attachments. These topics include:

–              How to incentivize your staff
–              How to implement a money back guarantee and why
–              Industry trends
–              How to present a plan properly
–              Contest
–              Setting minimum standards
–              Educating the customer


Servicing Dealer Roundtable
Mallory Parker, NMG
Tuesday, 7:00 AM

Back by popular demand! Limited Seating! Sign up now! If you are in the appliance service business you don’t want to miss this opportunity to discuss current issues and obstacles of the service business with fellow service dealers. The roundtable format allows small group discussions and general session recaps that will not only inform but enlighten every dealer on solutions to everyday issues that all service centers face. This will be the best 2 hours of your Prime Time and is targeted for managers and owners of any size service business.


SERVICEPOWER HUB – ServicePower HUB BMS: Manage efficiently and deliver effectively
Kaustubh Pradhan, ServicePower Inc
Monday, 1:00 PM
Tuesday, 11:00 AM

ServicePower HUB BMS enables servicers to deliver effective onsite service by managing work orders, schedules and technicians, while providing real-time visibility into their operations. HUB is designed to manage day-today field service operations of small and medium service companies optimize the delivery of services, eliminate paper work, and spend less time on non-revenue-generating tasks. HUB is designed as a WPA and can be used from anywhere, anytime and from any device

ServicePower HUB delivers the following capabilities:
– Accept and Warranty Jobs From ServicePower
– Create and Manage COD Jobs
– Customer Database
– Work Order Management
– Job Scheduling & Dispatch
– Technician Mobility
– Inventory & Parts Ordering
– Estimates & Invoices
– Payments Collection
– Integration with External Accounting Platforms
– Dashboard & Reports

ServicePower HUB BMS was launched in August 2019.


Thrive with Proper Business Insurance Coverage
Reid Robson, Lockton Affinity
Tuesday, 7:00 AM

Nationwide Marketing Group Property & Casualty Insurance Program


What’s in Your Blind Spot?
Jerry Murphey, Doorcounts
Tuesday, 10:00 AM

We all have a blindspot and what’s in yours could be costing you millions in sales every year!

During this session you will see how 8 years of foot traffic data reveals essential insights that have the potential to transform your business. Then, you will learn how easy it is to apply mental models, meaningful metrics and modern marketing methods to improve every customer experience, maximize every sales opportunity and, most of all, see what’s in your blindspot so your business will grow faster.

Voluntary Benefits – Free For Your Business!
Luke Rockwell, Aflac
Sunday, 1:00 PM
Monday, 12:00 PM

Short Presentation on How To Offer Free Employee Benefits – Followed by Q&A


Why Buy Into Buying Local
Bill Brunelle, Independent We Stand
Tuesday, 9:00 AM
Tuesday, 1:00 PM

Nationwide Marketing Group has partnered with Independent We Stand to help members leverage their locally-owned status and tap into America’s growing desire to “Buy Local”.  As part of that collaboration, each Nationwide member is provided with a free Premium Membership to Independent We Stand. This session will give you insights into how you can use the available tools to drive sales and increase customer loyalty.

Digital Marketing (listed alphabetically by course title)

AdRocket Boost and WebFronts: The GPS Positioning Your Store Along the Digital Highway in Today’s Customer Journey
Jennie Gilbert, RWS
Monday, 3:00 PM
Wednesday, 9:00 AM

Is your digital strategy meeting customers on their path to purchase? Winning shoppers today is about so much more than simply showing up. You have to show up in the right places, at the right time(s!), with the right information and be ready to repeat the cycle. Learn about the digital tools that will allow you to insert yourself into your customer’s cyclical journey.


AdRocket Boost: Fueling Your Digital Strategy
Genna Majuta, RWS; Jodie Pierce, RWS
Monday, 12:00 PM

Join AdRocket experts Genna Majuta/Jodie Pierce and NMG AdRocket power users as they discuss the benefits they have experienced while using AdRocket Boost. They will examine digital advertising campaign analytics, increased traffic to their store’s WebFront and how the traffic to their WebFront resulted in hot prospects, quote requests and online orders demonstrating how their digital marketing intersected with their customers on their customer journey.


Digital 101: How to start and build a successful digital marketing strategy
Connor Johnston, Site On Time
Monday, 2:00 PM
Tuesday, 1:00 PM

During this course we will dive deep into how you can translate your business goals into high level digital strategy. We will look at defining a budget for your business and how much of that budget we feel should be spent through digital. We will also cover the flow of digital and how to make the relationship between you and your agency most effective. This course will focus around how your business strategy can best be translated through Digital.


Digital 201: Digital Targeting – How much do we really know about customers and why it matters.
Tristian Bailey, Site On Time
Sunday, 1:00 PM
Tuesday, 11:00 AM

Learn about customer data that is collected by Google and what consumer data is protected by privacy laws. Learn what targeting options are available for digital campaigns via Google Ads, and why targeting matters for your digital strategy.


Facebook in 2020
Doug Marsh, NMG
Monday, 12:00 PM
Tuesday, 10:00 AM

FACEBOOK Marketing in 2020: So, you’ve got a Facebook page for your business but need a bit of help to take it to its full potential? If so, this class is for you! Facebook in 2020 will continue to be a viable marketing tool as nearly 200 million American’s are using the social media giant. Let us take you behind the scenes of Facebook and show you how to make your page even more informed, efficient and active. This session will show you how to make better use of your page in order to reach more potential customers by first defining your social media goals. Topics in the class will including Facebook Advertising, scheduling post and integrating Facebook Messenger with your current marketing tools. Leave the class better prepared to engage your audience, earn loyalty and improve your social reach.


HELP! Understanding Social Media in 2020 – A Nationwide Dealer Roundtable
Doug Marsh, NMG; Dave Weiss, Sherman’s; Andrew Schlesser aka Mattman, Sweet Dreams
Monday, 2:00 PM

We get it, Social media is a huge part of our marketing (and for many of us, personal) lives but how do we best utilize that powerful tool for our industry? With the addition of popular platforms expanding seemingly daily, and all these platforms constantly introducing innovative features and affordances that add different dimensions to their offerings, the question becomes quite simply, “What platforms should my business by on?” If this is your question, we are here to Help! You don’t want to miss this session.

In this special panel session led by members, you’ll hear the answers first-hand from dealers who are winning on social media today as they help guide you down the path of Social Media Marketing. We’ll explore the merits of Facebook, Twitter, Pinterest, and others as talk about how to market with these channels. This unique session will draw on the experience of an esteemed panel, featuring Nationwide Marketing Group’s most progressive retailers. We’ll dive into the most impactful social channels and learn how these dealers are marketing on each social outlet. Nationwide’s Doug Marsh will lead the discussion, exploring the most effective uses of social media marketing techniques and examples to drive store traffic. If you want to win on social media in 2020, make plans to attend this special dealer roundtable session, where you’ll leave prepared to harness the reach of the most powerful social media platforms and drive more traffic to your store than ever before!


In-Store Video: Optimizing Your Shoppers’ Last Three Feet
Chris Bryant, Nationwide PrimeMedia
Sunday, 2:00 PM
Monday, 1:00 PM

Your company’s most valuable shopper is the one standing in your store, that’s why in-store video is so critical to your company’s success. Discover the why and how of executing an inexpensive and effective video communication strategy in your showroom converting it from static product displays into dynamic information-rich buying zones.


Let’s Talk Chat! How to Use Chat to Drive Sales
Greg Danko, Site On Time; Nate Puplis, NMG
Monday, 4:00 PM
Wednesday, 8:00 AM

You only get one chance to make a great first impression. We know that at least 80% of consumers are visiting your website or researching you online before they walk in your door.

What if you could greet them and offer help when they walk into your virtual store? Chat is the perfect opportunity to make the best possible first impression. It has also proven to be a high converting sales tool.


Make Sure You’re Getting the Best Return on Your Digital Marketing Campaigns
Jennifer Danko
Tuesday, 2:00 PM

With terms like CPC, CTR, CPM, CPA and ROAS you can easily become overwhelmed by your digital marketing campaigns. We want you to understand the basics of digital marketing and know what to ask your agency so that you can ensure the best return on your digital marketing budget Not only do we want you to understand these terms, but we want you to be excited by all of the data available to target your best customers. Learn more about Google’s machine learning and automation tools and how they can change the way you think about your digital marketing. Next, we will talk about making the most of any co-op funds that you have available to you. Take this opportunity to start 2020 off right and get the most from your digital marketing dollars.


Marketing to Existing Customers: Email Marketing is About More Than Just Selling
Joe Walz, NMG
Tuesday, 1:00 PM
Wednesday, 9:00 AM

Outside of the relationships you build with your customers on the sales floor, customer info is one of the most important resources you have in your business. Using it correctly can help nurture relationships and build a loyal customer base that can be your voice in the community. Learning to add additional value to your sales with non-selling engagements and timely promotional offers is important building these relationships. If you’re interested in building relevant and engaging customer journeys, join NMG’s Joe Walz to walk through important milestones in the customer lifecycle and utilizing your customer data to foster lasting relationships.


Simple Sales Techniques for the Retail Floor

Andy Polito, RWS
Monday, 1:00 PM
Tuesday, 7:00 AM

Learn proven techniques to close more sales that you can implement with your entire team tomorrow!


Social Media 2.0: Facebook, YouTube, Instagram and more
Becky Jarrell, NMG; Jill Vonier, Site on Time
Tuesday, 7:00 AM
Wednesday, 8:00 AM

We know Facebook is still the majority social player, but a solo Facebook page doesn’t cut it anymore and new social media channels are growing every day. In fact, 60secondmarketer.com recently released an article entitled “The Top 57 Social Media Platforms Every Executive Should Know About”. Yes, seriously. 57 platforms. It’s not a just a world where Facebook rules anymore and we want to take a little time to discuss some (not all 57!) of these platforms and how they can help you grow your business. We’ll be covering some major apps such as Facebook, Twitter, YouTube, Pinterest and Instagram but we’ll also look at some smaller, lesser-known channels that might be a better fit for your business. Whether you’re looking to foster brand awareness, increase website traffic, or drive in-store sales, we’ll teach you how to craft a simple social media strategy to achieve your goals.


WebFronts: Pricing Your Website and Showroom Floor Have Never Been So Easy
Genna Majuta, RWS
Sunday, 2:00 PM
Tuesday, 9:00 AM

RWS technology enables you to set up a smart digital pricing strategy that uses automation that allows you to “set it and forget it”. And now these very same strategies can be employed to price your showroom floor with one of our newest enhancements, FlashTags. This session will get technical, but you will walk away armed with the knowledge of how to come up with the best pricing strategy for your store and how to execute that strategy on your WebFront and ESLs throughout your store. This session will feature real world examples from other successful retailers just like you!


What does success look like? Understanding your digital return on investment.
Kaliska Wootton, Site On Time
Tuesday, 9:00 AM

Digital marketing is a powerful tool to reach new customers, but with all the options available how do you best understand your results and measure their impact? This course will over the different ways to measure your return on ad spend (ROAS) depending on your objectives. As well as how you can use those results to increase marketing performance with the ultimate goal of growing your businesses’ revenue.


You + RWS: Succeed Together
Adam Gilbert, RWS
Sunday, 3:00 PM
Tuesday, 2:00 PM

Meet members of the RWS staff in-person and virtually to learn all the ways they provide whiteglove, personalized service to their clients. Take away hints, tips and tidbits on how to get the most out of the RWS product suite and make the most of your relationship with the expert staff that know all the ins and outs of the proprietary software.

Financial Services (listed alphabetically by course title)

How To Measure & Optimize Your Business’ Financial Health
Tim Kiser, Wells Fargo Commercial Distribution Finance
Tuesday, 8:00 AM

Whether you are new to working with financial statements or just need a refresher, join us for this hands-on working session where you’ll learn about key performance metrics to help optimize your business’ financial and operational performance. You’ll rest more easily when you have tools to help you understand how to value and manage your business for long-term success.


Increasing Your Sales with Financing
Christy Aloise, Wells Fargo Retail Services
Tuesday, 10:00 AM

In today’s ever changing retail landscape, it’s important to continue to build your tool set to meet the evolving demands of customers. One of those tools is the ability to offer financing to your customers. This session will cover the importance of offering financing to every customer to help grow your business. We will cover strategies on how to have more effective conversations to increase sales through financing. We will also discuss how your business can better create awareness that you offer financing through the use of marketing tools and resources. Additionally, we will cover enhanced processing options that will ensure the best user and customer experience.


Lease To Own (LTO) – Why You Need It and How To Navigate the Vendor Programs
Megann McDaniel, NMG
Sunday, 1:00 PM
Tuesday, 2:00 PM

In this class, Megann will cover the vendor additions, program enhancements, and vendor terminations within the LTO and bank installment loan program for Nationwide members.

Megann will cover the program terms, exclusive member features and consumer benefits of Nationwide’s LTO partners. She will compare all three programs with the programs of terminated vendors. Nationwide retailers have more states eligible for financing, more product categories eligible, faster funding times to the retailers as well as other benefits with our current LTO vendor partners.

UOwn, Kornerstone Credit and AFF will all be at PrimeTime, and we encourage you to visit their booths to meet their team and learn more about their programs.

General Marketing (listed alphabetically by course title)

As Seen On TV: Driving Sales Through the Credibility, Visibility and Effectiveness of Television Advertising
Kevin Bryant, Nationwide PrimeMedia
Tuesday, 11:00 AM

Video advertising sells. Discover how television “ the original video advertising “ can complement today’s abundant variety of online and in-store options to add impact and credibility to your company’s promotional, event and branding messages.


Digital 101:  How to start and build a successful digital marketing strategy

Connor Johnston, Site On Time
Monday, 2:00 PM
Tuesday, 1:00 PM

During this course we will dive deep into how you can translate your business goals into high level digital strategy. We will look at defining a budget for your business and how much of that budget we feel should be spent through digital. We will also cover the flow of digital and how to make the relationship between you and your agency most effective. This course will focus around how your business strategy can best be translated through Digital.


H
ELP! Understanding Social Media in 2020 – A Nationwide Dealer Roundtable

Doug Marsh, NMG; Dave Weiss, Sherman’s; Andrew Schlesser aka Mattman, Sweet Dreams
Monday, 2:00 PM

We get it, Social media is a huge part of our marketing (and for many of us, personal) lives but how do we best utilize that powerful tool for our industry? With the addition of popular platforms expanding seemingly daily, and all these platforms constantly introducing innovative features and affordances that add different dimensions to their offerings, the question becomes quite simply, “What platforms should my business by on?” If this is your question, we are here to Help! You don’t want to miss this session.

In this special panel session led by members, you’ll hear the answers first-hand from dealers who are winning on social media today as they help guide you down the path of Social Media Marketing. We’ll explore the merits of Facebook, Twitter, Pinterest, and others as talk about how to market with these channels. This unique session will draw on the experience of an esteemed panel, featuring Nationwide Marketing Group’s most progressive retailers. We’ll dive into the most impactful social channels and learn how these dealers are marketing on each social outlet. Nationwide’s Doug Marsh will lead the discussion, exploring the most effective uses of social media marketing techniques and examples to drive store traffic. If you want to win on social media in 2020, make plans to attend this special dealer roundtable session, where you’ll leave prepared to harness the reach of the most powerful social media platforms and drive more traffic to your store than ever before!


In-Store Video: Optimizing Your Shoppers’ Last Three Feet
Chris Bryant, Nationwide PrimeMedia
Sunday, 2:00 PM
Monday, 1:00 PM

Your company’s most valuable shopper is the one standing in your store, that’s why in-store video is so critical to your company’s success. Discover the why and how of executing an inexpensive and effective video communication strategy in your showroom converting it from static product displays into dynamic information-rich buying zones.


Marketing to Existing Customers: Email Marketing is About More Than Just Selling
Joe Walz, NMG
Tuesday, 1:00 PM
Wednesday, 9:00 AM

Outside of the relationships you build with your customers on the sales floor, customer info is one of the most important resources you have in your business. Using it correctly can help nurture relationships and build a loyal customer base that can be your voice in the community. Learning to add additional value to your sales with non-selling engagements and timely promotional offers is important building these relationships. If you’re interested in building relevant and engaging customer journeys, join NMG’s Joe Walz to walk through important milestones in the customer lifecycle and utilizing your customer data to foster lasting relationships.


Millennials…How they shop and what should you be doing to attract them
Amanda Evans, NMG; Dee Ferraro, Banner Marketing
Tuesday, 10:00 AM

In 2019, millennials (those born from 1981-1991) became the largest generation in the US and we can’t ignore this influential up and coming group. In this session we’ll give retailers a glimpse into exactly who is a “millennial”, what they care about, how they shop, what drives and influences their purchase decisions and how they prefer to receive information and consume media. Retailers will walk away with specific, actionable things they can do to attract millennial buyers.


Social Media 2.0: Facebook, YouTube, Instagram and more
Becky Jarrell, NMG; Jill Vonier, Site on Time
Tuesday, 7:00 AM
Wednesday, 8:00 AM

We know Facebook is still the majority social player, but a solo Facebook page doesn’t cut it anymore and new social media channels are growing every day. In fact, 60secondmarketer.com recently released an article entitled “The Top 57 Social Media Platforms Every Executive Should Know About”. Yes, seriously. 57 platforms. It’s not a just a world where Facebook rules anymore and we want to take a little time to discuss some (not all 57!) of these platforms and how they can help you grow your business. We’ll be covering some major apps such as Facebook, Twitter, YouTube, Pinterest and Instagram but we’ll also look at some smaller, lesser-known channels that might be a better fit for your business. Whether you’re looking to foster brand awareness, increase website traffic, or drive in-store sales, we’ll teach you how to craft a simple social media strategy to achieve your goals.


The Power of Public Relations
Amy Croom, Nationwide Marketing Group
Monday, 4:00 PM

Everybody has a story to tell. The challenge is in recognizing what your story is and sharing it in ways that can maximize its reach. This course will help you do just that.
Some of the topics we’ll discuss include:
– Earned media vs. paid media
– Understanding what items are newsworthy and will attract the attention of a reporter
– The inverted pyramid: what it is and how you can use it to write a press release
– Good quotes vs. GREAT quotes
– The difference between a press release, a pitch and a media advisory – and when to use each one
– How to create a media list
– All the places you can share your press release
– Tips and tricks to help you ace an interview


Who Are You And Who Do You Want To Be?
Mark Quinn and Mark Kinsley, Dos Marcos
Tuesday, 8:00 AM
Tuesday, 11:00 AM

A BIG BURLEY BRAINSTORM. In order to connect with the consumer in an authentic way, you have to know who you are and how to express it to your community. We will take you through a workshop to help you figure out what makes you totally unique in your market and how to best communicate that to those who matter most. Win the hearts and minds of your customers and MASSIVE profits will follow.


Why Buy Into Buying Local
Bill Brunelle, Independent We Stand
Tuesday, 9:00 AM
Tuesday, 1:00 PM

Nationwide Marketing Group has partnered with Independent We Stand to help members leverage their locally-owned status and tap into America’s growing desire to “Buy Local”.  As part of that collaboration, each Nationwide member is provided with a free Premium Membership to Independent We Stand. This session will give you insights into how you can use the available tools to drive sales and increase customer loyalty.

 

Google Courses

Get to know Google My Business: How to make Digital your new Storefront
Randi Penfil, Speaker, Grow with Google
Monday, 12:00 PM

In a digital first world, it’s more challenging than ever for small businesses to compete. Join this workshop to learn how creating a Google My Business page will help you stand out, connect with your customers, and attract new customers before they step foot inside your door.


Houston, We Have a Problem: Who is Controlling Your Reputation?
Randi, Penfil, Grow with Google; Jodie Pierce, RWS
Monday, 1:00 PM

Using Google My Business (Google My Business, a free tool for local businesses, who want to connect with customers on Google Search and Maps) and WebFronts Review can allow you to take control of your online reputation! Join RWS and Google to learn more about making the most of your online reputation in 2020.


Reach Customers Online with Google
Randi Penfil, Speaker, Grow with Google
Monday, 2:00 PM

Learn how customers find your business online and how to promote your online presence using search engine optimization (SEO) and smart campaigns. We’ll also introduce tools that will help you run your business online, including Google Search Console, Google Trends and more.


Using Data to Drive Growth – Let’s Talk About Analytics
Randi Penfil, Speaker, Grow with Google
Monday, 3:00 PM

Learn about tools to help you collect and interpret real-time information about how customers are interacting with you online, so you can make smarter decisions about how to reach key audiences on your budget, timeline, and terms.

Leadership / Human Capital (listed alphabetically by course title)

7 Must-Have Topics to Start Your Workplace (People) Training System
Kris Kuester, NMG
Sunday, 3:00 PM
Monday, 12:00 PM
Tuesday, 8:00 AM
Tuesday, 1:00 PM

Years of working closely with Independent Dealers across the country has shown NMG’s human capital expert Kris Kuester that many organizations lack not only a system to train their teams but the core topics to start such a program as well.   In this session, you’ll learn how providing on-the-job learning is the single most important thing organizations can do to keep their team engaged, motivated and productive. Drawing on recent data that shows the top reason people are leaving their jobs is the lack of learning and growth opportunities, this session will provide you with guidance on how to approach this area of your business, as well as what you need to include to get the greatest impact.

This session will serve as a launchpad for your training evolution! In addition to the great information to be presented, attendees will also receive an exclusive invitation to participate in an on-going, 7 week training program with Kris Kuester, as he helps you define and initiate your path forward in team training and development!


10 Things Successful Leaders Know and Do Well
Kris Kuester, NMG
Monday, 2:00 PM
Tuesday, 7:00 AM
Tuesday, 11:00 AM

Are you a leader? If so, this NLA session is just for you! Today, most professionals in leadership roles have had little or no leadership training. While some think that doesn’t matter, data suggests that it matters a great deal! Imagine having never seen a welder and being asked to weld a bead or having no medical training and being asked to diagnose a complex condition and prescribe treatment! Most would never attempt either, but yet so many are willing to attempt to lead a team while having never been trained to do so. The assumption that we can lead just because we’re in a leadership position, or because we have years of experience with the organization is just as dangerous as the examples above. It simply minimizes our chances of success.

In this powerful session, not only will you learn the 10 things successful leaders know and do well, but you’ll get an exclusive opportunity to further engage these principals and put them into play as you lead your team! Attendees of this session will receive an exclusive opportunity to participate in a 10-week ongoing leadership training with Nationwide’s human capital expert, Kris Kuester.

If you’re looking to strengthen the foundation of your leadership skills, make plans now to attend this one-of-a-kind session!


Do You Feel Me? Balancing the Logic and Emotion of Team Building for Improved Company Performance
Steve Bryant, Nationwide PrimeMedia
Sunday, 2:00 PM
Monday, 1:00 PM
Wednesday, 8:00 AM

It’s essential for your company to evaluate the impact of a healthy emotional culture on business success. Emotion isn’t the opposite of logic, but rather it’s compliment. Discover how your company’s “feel” can determine how your customer are treated.


Employer of Choice:  How who you are impacts who you’ll hire
Mike Whitaker, NMG;
Sunday, 3:00 PM

Join NMG’s Mike Whitaker for an in-depth look at how your employer brand has more impact today than ever before on the level of talent your business is able to attract.  The battle to acquire the attention of talented candidates has never been more fierce, and companies that are winning have spent the time and effort to hone an employer brand and message that resonates with these coveted people.  In this session, you’ll learn how to achieve this in your business, with a focus on your employer brand, what it says about your business, and how to develop a winning strategy that will elevate your hiring game to new levels!


NextGen Group Brainstorming
Rob Stott, NMG
Tuesday, 3:00 PM

Nationwide seeks to reinvigorate the NextGen group, but we need our members help to do it. This session will serve as an open forum, brainstorming session for members of all backgrounds and experience levels who wish to help Nationwide create a meaningful content program for our Members who represent the future of the independent retail channel.


NMG’s Executive Leadership Summit:  What it is, why it matters, and why YOU should attend!

Mike Whitaker,  Nationwide PrimeMedia
Sunday, 4:00 PM

The Nationwide Executive Leadership Summit, one of the most highly reviewed business events in the industry, is expanding in 2020!  For the first time, this powerful event will be staged in cities across the country, including Chicago, Dallas, Phoenix, Portland, Seattle, and more!  Access has never been easier, as the Summit comes to a city near you!

What is this event all about, and why is the industry buzzing about it?  We’re glad you asked!  This leadership event places people and leadership development front and center.  If you’re looking to build your leadership skills, develop future leaders in your company, hire better, retain your top talent, and make your people your greatest asset, you can’t afford to miss this session.  In this one-of-a-kind NLA course, we’ll dive into a complete understanding of what the Nationwide Executive Leadership Summit is all about, and you’ll have an exclusive chance to register for the city of your choice before registration opens to the full group!  Don’t miss this impactful session that can be your ticket to a summit that will change your business and your level of success in 2020 and beyond!


The Power of Persuasion and the Ethical Way to Leverage It
Kris Kuester, NMG
Sunday, 1:00 PM
Tuesday, 9:00 AM

In this class with NMG’s human capital expert Kris Kuester, you’ll gain a new appreciation to for the power of persuasion, as well as insight into how ethical leaders leverage it with their teams. We all attempt to persuade or influence people to see our point or make a decision directionally. However, how much do we really understand the science behind this natural act? In this session, you’ll be exposed to recent, credible studies that show that we understand this side of persuasion very little. Persuasion and influence happen constantly and affect everything in your business.   This session will help you better understand the basics behind ethically leveraging both persuasion and influence to increase your team’s success. You’ll also learn how to avoid the damaging pitfalls of using these powerful dynamics incorrectly. This class promises fascinating insights and you’re sure to leave with new leadership skills to put in play today.


Who Are You And Who Do You Want To Be?
Mark Quinn and Mark Kinsley, Dos Marcos
Tuesday, 8:00 AM
Tuesday, 11:00 AM

A BIG BURLEY BRAINSTORM. In order to connect with the consumer in an authentic way, you have to know who you are and how to express it to your community. We will take you through a workshop to help you figure out what makes you totally unique in your market and how to best communicate that to those who matter most. Win the hearts and minds of your customers and MASSIVE profits will follow.

Marketing Power Chats

Looking for some great insights on Marketing?  Don’t have much time?  Then these Marketing Power Chats are for you!  Join the NMG Marketing Team in booth 1525 for some great insights in these 10 minute Power Chats!  You’re sure to leave informed and better armed to succeed in 2020.  Best of all, your marketing team stands ready after each Power Chat to answer questions, provide more details, and help you make the most of your marketing efforts!


Advertising with AdRocket

Alicia Rose, Nationwide Marketing Group; Joe Walz, Nationwide Marketing Group; RWS
Tuesday, 2/11 – 9:00 AM
Wednesday, 2/12 – 2:00 PM

Meet with NMG marketing managers to learn how to reach more potential customers with AdRocket Base or Boost.


All Things Co-op: Brands, Budgets, Rates 
Zach Moore, Rachelle Speas, & Becky Sloan, Nationwide Marketing Group
Tuesday, 2/11 – 2:00 PM
Wednesday, 2/12 – 9:00 AM

Don’t let Co-Op keep you up at night. We’ll give an overview of the process and rates for all preferred advertising partners.

 

Decoding Digital Terminology
Alicia Rose, Nationwide Marketing Group
Tuesday, 2/11 – 9:30 AM
Wednesday, 2/12 – 9:30 AM

Not sure what the difference is between display ads, click thru rates, impressions and more. Come by and pick up a terminology cheat sheet and get clarification of important terms related to digital.

 

Marketing Hub: Where to Find Info on MemberNet
Gwen Hooper, James Ebrahim & Andy McFarland, Nationwide Marketing Group
Tuesday, 2/11 – 11:00 AM
Wednesday, 212 – 11:00 AM

See our newest promotional guides, learn about upcoming improvements to enrollment processes and give us your feedback on what you’d like to see.

 

Measuring Success: Understanding Your Advertising Metrics
Alicia Rose, Nationwide Marketing Group; RWS Representative
Tuesday, 2/11 – 10:00 AM
Wednesday, 2/12 – 1:00 PM

Join us for quick introduction and learn the basics on how to read AdRocket results’ reporting and the benchmarks for success.

 

Q&A on print in 2020 with Banner Marketing
Gwen Hooper, Nationwide Marketing Group; Shirley Griffith, Banner Marketing
Tuesday, 2/11 – 1:00 PM
Wednesday, 2/12 – 10:00 AM

Pop in for an update on direct mail, circulars, other products and best practices with NMG staff and Banner Marketing.

Mattress University

Mattress University Session #1
Part 1 – Michael Kirby, Tempur+Sealey
Part 2 – Melanie Huet, Serta Simmons Bedding; Jennifer Danko, Site On Time; Jordan Roorda, Dewaard and Bode;
Moderated by Tom Hickman
Monday, 1:00 PM – 2:50 PM

Mattress U gets underway with a dynamic session from Tempur+Sealy’s Michael Kirby.  In his more than 20-year career in the industry and 19 years with Tempur+Sealy, Michael has drawn on his experience in retail furniture store management, where he learned the business from the warehouse to the sales floor.  This session will focus on a critical area of your business – building your average ticket!  Armed with the insight that foot traffic is at a premium, you must equip your team to maximize every opportunity.  While it may be easy to agree that we all want to raise our average tickets, it’s resetting the foundation that gets it done!  Among the key points highlighted by Michael will be leveraging long-term financing, an area that, as he will explain, we shouldn’t fear, to create a better conversation with the shopper.  He’ll also address upselling and cross-selling from the prospective that when we fail to challenge the shopper’s perceptions, premium items sit until they’re marked down.  Finally, Michael will address generational selling, with an emphasis on the experience and convenience that Millennials are seeking and how their shopping approach is very different than previous generations.

Next, NMG’s Tom Hickman sits down for a one-on-one with Serta Simmons Bedding CMO Melanie Huet.  This conversation will bring you the latest on SSB’s brand and marketing positions in 2020, as well as powerful insights on how the efforts by the industry’s largest brand can benefit dealers who are looking to enhance their success in 2020.  As the driving force behind one of the largest shares of voice in the industry, Melanie’s insights, thoughts and ideas represent a powerful opportunity for you to learn, look for opportunities to align, and glean new insights that will influence the marketing conversation with consumers across the country this year.  Tom and Melanie will then be joined by Site on Time’s Jennifer Danko and a leading NMG bedding dealer as the conversation shifts to how retailers can find success in attracting today’s shoppers, standing out from the crowd, and thriving in 2020.  You’re sure to find new ideas that can help you take your marketing game to new heights, as well as fresh approaches to marketing execution and success.

Mattress Univeristy Session #2
Mark Quinn and Mark Kinsley, Dos Marcos
Monday, 3:00 PM – 3:50 PM

Closing out Mattress University, Mark Quinn and Mark Kinsley, industry veterans and hosts of the Dos Marcos Podcast, (yes, the very same guys who staged a Rocky-themed boxing match and chased a chicken in New Orleans) return to tackle one of the industry’s most pressing concerns – how to drive traffic in-store today’s mattress industry.  This session, titled You are the Key to Record Breaking Store Traffic, will start with a common complaint in 2020, “You have a beautiful store; HOWEVER, I couldn’t find a place to park!”  E-commerce is pulling millions out of your market, review sites are misleading consumers, and the “good enough” mentality is becoming the standard in the bedding business.  Dos Marcos will challenge that idea to the very core, as they share ideas that will make your business THE GO TO place to shop for a mattress by creating in-store experiences that re-define remarkable.  They’ll help you understand the key to making your marketing messages and promotional events come alive in an entirely new and fresh manner.  If you’re willing to consider change and look at your business in a new light that will drive your success, then Mattress University and this dynamic and entertaining session belong at the top of your PrimeTime to-do list!

Member 2 Member (listed alphabetically by course title)

**Member 2 Member Roundtables are designed as ideation sessions, so please come prepared to learn and to share. These sessions, debuted in New Orleans, are among those rated most valuable by attendees, and promise to equip those in attendance with unprecedented opportunities to become better informed and better equipped to succeed in 2020!

Member 2 Member: Communication 101: Did You Hear Me?
April Potter, Badcock Home Furniture and More
Monday, 2:00 PM

Join April Potter, a supply chain professional for more than thirty years, who also teaches the subject to students at two colleges, as she shares her passion for effective communication! In this session, April will share her experience and expertise on this vital area, as you’ll learn that communication can make business easier or much more difficult! You’ll be exposed to new ideas, and will gain a new appreciation for communication as the key to high performing and successful teams and leaders. You’ll also learn how to better communicate by learning to listen! Finally, this highly interactive and fun session will help you learn the impact of focus on communication, and how to elevate both your own communication and that of your entire team! This session is a must-see for leaders who are looking to make 2020 their best year yet!


Member 2 Member : Hyper-Local and Hyper-Focused:  Beating the Online Giants
Paul Sherman and David Weiss, Sherman’s
Tuesday, 8:00 AM

In this powerful session led by Paul Sherman of Sherman’s, you’ll get an inside look at proven strategies to compete and win against the national online giants.
Paul will share the latest on business we’re losing to online channels, the inevitability of increasing online share, and the dangers of ceding opening price points and first time buyers to the online giants.
In order to win, local retailers need to be hyper-local and hyper-focused. This means maintaining a website approaching national retailer quality, then winning with better online engagement and faster shipping and delivery. In this session Paul will share proven strategies that have allowed Sherman’s to dominate their local market:
• The must-have elements of a competitive website
• An omni-channel approach to web and in-store sales efforts
• The need for speed: leveraging our operational infrastructure to achieve next-day-delivery
• Combining free shipping with robust full service delivery revenue
Paul will be joined on stage by Sherman’s marketing guru David Weiss, who will speak to the execution details of these advanced strategies.  If you’re looking to dominate your local market with a “hyper” focus, make plans now to attend this dynamic Member 2 Member session!

Member 2 Member:  Influencer Marketing – how to run a successful influencer marketing event that works for RETAIL
Jon Gadbois, Boston FAM
Tuesday, 9:00 AM

Influencer marketing is all the rage these days. Brands from small to large are paying extraordinary sums of money to Instagram or YouTube stars to plug their product and get exposure in this unique channel. Is it worth the hype? Can this type of marketing work for retail? In this session we’ll explore some cool ways influencer marketing is being used to drive retail results.


Member 2 Member: The Importance of Maintaining a Balanced Media Mix
– sometimes what you can’t measure matters just as much as what you can
Jon Gadbois, Boston FAM
Tuesday, 10:00 AM

These days everybody is pushing to measure the DIRECT impact of your marketing dollars. What’s your cost per store visit? What’s your cost per purchase? How much revenue did you influence at brick/mortar? E-comm? While I’m a firm believer in attributing revenue and store visits to media when you can, you have to be careful. At the moment I type this, there isn’t a direct way to measure your cost per store visit for broadcast TV, broadcast radio, news print, etc. Does that mean that they’re ineffective? Not necessarily. Does that mean you should take budget away from them to fund stuff like SEM, OLV and direct mail where the results are more visible? Again, not necessarily. In this session, we’ll talk through how to determine an effective media mix knowing that some media will have more clearly attributed results than others, and that all of your media dollars will work with and impact one another as a cohesive campaign.


Member 2 Member Roundtable: In-Store Experience
Leon Barbachano, Nationwide West; Mike Manthey, NMG
Tuesday, 10:00 AM

In this open-forum discussion, focused on recruiting and retaining team members, you’re invited to participate as we address the successes, challenges, best practices and industry trends of providing a best-in-class in-store experience for consumers.

In today’s market, consumers expect more. They want a comfortable shopping environment, expert advice, and their loyalty goes to brands who provide outstanding and extraordinary experiences. In this session, we’ll take a deep dive into all aspects of the consumer’s experience, touching on points to include:
-What expectations of the in-store experience are set by your marketing message?
-What sets the experience in your store above the competition?
-What are the “extras” that you provide to clients?
-Do you offer snacks, coffee, soft drinks, wine or other food and beverage to your customers?
-Do you host events at your store(s), and what events are most engaging?
-What differentiates your delivery experience from the competition?
-What percentage of your marketing budget, if any, is dedicated to experience enhancement? 


Member 2 Member Roundtable: Pricing Online and In-Store
Mike Manthey, NMG; Dean Hanby, Nationwide Southeast
Tuesday, 8:00 AM

In this open-forum discussion, focused on recruiting and retaining team members, you’re invited to participate as we address the successes, challenges, best practices and industry trends of developing and managing a pricing strategy online and in-store.

Pricing today is more complex than ever. MAP, Promo MAP, and competitive awareness and adjustments are leading to more frequent price changes than ever before. Add to the mix that today’s digitally connected consumer has immediate access to pricing, often leveraged from a mobile device right in the showroom, and the challenge of being up-to-date in pricing products is immense. The constant risk of losing business by being priced over the market or surrendering margin by pricing under the market can mean the difference between success and struggle. Among the discussion points, we’ll examine:
–              How are you aligning your in-store and online pricing?
–              How are you executing pricing changes online and in-store?
–              What tools are you using to simplify this process?
–              How does your team handle price comparison?
–              What expenses are you incurring with maintaining up-to-date pricing?
–              How are you addressing competitive pricing, and what competitors matter?
–              Do you execute rebate and interest-free financing as part of your pricing strategy?


Member 2 Member Roundtable: Product Protection Success
Ron Romero, Nationwide West; Chad Burris, NMG
Tuesday, 11:00 AM

In this open-forum discussion, focused on recruiting and retaining team members, you’re invited to participate as we address the successes, challenges, best practices and industry trends of success in offering product protection plans to consumers.

For many dealers, a successful product protection business is key to meeting their overall business goals. Not only can a robust product protection plan business drive margin and dollars to the bottom line, it can enhance the satisfaction and loyalty of consumers as they get the peace of mind and security that these plans provide. However, the degree of success in this important area varies wildly across the independent channel. In this session, we’ll dive into the nuances that can spark success with product protection, including:
–              What product categories do you offer product protection plans for?
–              What product protection provider do you use?
–              What sales strategy and training is in place for your team?
–              How do you compensate your sales team on product protection?
–              What terms of length are you finding the most success selling, and in which categories?
–              What is the industry benchmark for penetration of product protection sales?
–              What type of supporting materials are you using?
–              Many, many more!


Member 2 Member Roundtable: Recruiting and Retaining Team Members
Mike Whitaker, Nationwide PrimeMedia; Mark Quinn, Dos Marcos
Sunday, 2:00 PM

In this open-forum discussion, focused on recruiting and retaining team members, you’re invited to participate as we address the successes, challenges, best practices and industry trends of success on the in hiring and keeping the most talented potential team members in your market.

Over the past few years, dealers across the country have shared that, put simply, attracting and keeping talented team members has never been harder. In this session, we’ll discuss the finer points of how to best address your staffing needs so that you can consistently field the best team in your market. Among the discussion points, we’ll examine:
–              Where qualified, talented candidates are being found?
–              Which platforms, both online and offline, are effective?
–              What job offers are talented candidates responding to?
–              What makes a great job description that will appeal to talented candidates?
–              What turns potential candidates off and prevents them from joining your team?
–              Which roles in your business are the hardest to staff, and why?
–              What is the industry benchmark for turnover?
–              Why do talented people leave your business?
–              What job aspects are helping you keep talented people in your business?


Member 2 Member Roundtable: Team Member Compensation
Dean Hanby, Nationwide Southeast; Mike Manthey, NMG
Wednesday, 8:00 AM

In this open-forum discussion, focused on recruiting and retaining team members, you’re invited to participate as we address the successes, challenges, best practices and industry trends as they relate to team member compensation plans.

Why are some dealers able to retain their top team members for decades, while others see higher than average turnover? Many aspects of your company are in play, and one of the most important is how the team is compensated. Traditionally, independent dealers have implemented commission-based sales compensation, while other areas such as warehousing and delivery have varied by company. Do you know if you’re paying above, at or below average for the industry and your market? Do your team members clearly understand their compensation plan? Is the plan you’re using the most effective plan available? These are all important questions that leaders must ask themselves, and in this dynamic session, you’ll find a wealth of information from other dealers just like you that will help you answer them. During the session, we’ll touch on many areas of team member compensation, including:
–              How do you pay team members on your sales team?
–              If you pay commission, how is that structured?
–              If you pay hourly, how is that determined and how do you keep the team focused and motivated?
–              How do you pay other positions in your business?
–              Do you offer a bonus or incentive plan?
–              Do team members know where they fall against the average pay for their position?
–              Do you have development plans in place that allow for team members to grow their earnings potential?
–              Do you offer non-traditional compensation enhancements, such as tuition assistance?
–              Many, many more.


Member 2 Member Roundtable: Team Member Training and Development
Dave Orrico, NMG; Dean Hanby, Nationwide Southeast
Wednesday, 9:00 AM

In this open-forum discussion, focused on recruiting and retaining team members, you’re invited to participate as we address the successes, challenges, best practices and industry trends as they relate to team member training and development.

As today’s shoppers have become more informed than ever before, their expectations for our teams has never been higher. Add to that the time constraints that weigh on the majority of shoppers, and our greatest advantage in the marketplace can easily be found in having the most knowledgeable teams in the business. Data also suggests a direct correlation between investment in team member training and a company’s ability to retain team members, so we’ll dive into this area as well. Also discussed will be an array of training and development issues, including:
-Do you have a defined training process for new hires?
-How long is a new hire in training before they’re considered competent and ready to fulfill the duties of their position?
-What is your ongoing training program for each team in your business?
-Do you leverage in-person training from vendors?
-Do you have someone in your organization who is responsible for training?
-What kind of accountability do you have in place around training?
-Do you use written development plans for team members?
-Do you incentivize training engagement for your team, and if so, how?
-Plus many, many more!


Member 2 Member Roundtable: Website Execution
Jennifer Danko, Site on Time; Dean Hanby, Nationwide Southeast
Sunday, 4:00 PM

In this open-forum discussion, focused on website execution, you’re invited to participate as we address the successes, challenges, best practices and industry trends of success on the web in 2020. While much of the buzz in marketing today focuses on digital marketing, the real centerpiece of any successful marketing strategy is a best-in-class website. We’ll discuss topics including:
–              Pricing and Promotions
–              Website Providers
–              Key Website Features (such as Chat, Re-Marketing, Perq and many more)
–              Benchmarks for page views and time on site
–              Blog strategies
–              Product Packages
–              Landing Page Strategies
–              Much, much more.


Member 2 Member Roundtable : Your 2020 Advertising Mix: Today’s How, What and Where of Marketing
Steve Bryant, Nationwide PrimeMedia
Sunday, 3:00 PM
Monday, 12:00 PM

Retailers have never been provided more media options for communicating their advertising messages. As a result, there’s never been more confusion around what works best, for what purpose and how media budgets should be allocated. In this round table, we’ll share current data and best practices regarding advertising media mix, while welcoming real-world experiences and feedback from participants.


Member 2 Member Roundtable: Your Message and Your Media: What Your Company Says is as Important as Where You Say It
Steve Bryant, Nationwide PrimeMedia
Sunday, 1:00 PM

Today, retailers are inundated by vendors with the latest digital and traditional media options for advertising to shoppers. Because selling online, print, television and outdoor advertising is quick and profitable, that’s the focus of most vendors. Rarely do they focus on your message. Even though it gets less attention, what you say about your company is at least as important and where you say it. In this round table, we’ll review effective go-to-market messaging options while welcoming real-world experiences and feedback from participants.

Vendor Presentations (listed alphabetically by Vendor Company Name)

AFLAC
Voluntary Benefits – Free For Your Business!
Luke Rockwell, Aflac
Sunday, 1:00 PM
Monday, 12:00 PM

Short Presentation on How To Offer Free Employee Benefits – Followed by Q&A


AT&T
AT&T 101: Add AT&T to your business – more money, more customers, less time!
Frank Rebel, AT&T; Lee McDonald, Nationwide Marketing Group
Sunday, 4:00 PM
Tuesday, 9:00 AM

Since we announced Nationwide’s exclusive partnership with AT&T. More than 15% of all PrimeTime attendees signed up to be AT&T dealers, with unique access to sell all of AT&T’s services including DirecTV, Broadband internet, and Mobile phones all with zero inventory.

Since PrimeTime, members of the group have already earned hundreds of thousands of dollars in commissions, increased their store traffic, and opened up connected home channels in ways never before possible.

Come see how your business can seamlessly add AT&T TODAY with little cost and full support from AT&T, DSI, and Nationwide Marketing Group.


B
EKO
Beko Home Appliances halts the “Race to the Bottom”!
Mark LaMar, Beko Home Appliances
Sunday, 3:00 PM
Monday, 3:00 PM

In this session you will learn to perform powerful “in-store” demonstrations for your customer, creating an incredibly memorable customer experience, unable to be duplicated by your competitor.

Your customer will be amazed with what you will show them, learned here to be easily duplicated, because you will perform it yourself, here in this session!

When your customer knows what you’ve demonstrated to be of value to them, after shopping your price, they will be forced to come back to you.

This course covers the key feature / benefits of the fastest moving products from 4 categories of the Beko line-up, refrigeration, ranges, dishwashers and laundry

You will learn how to connect with your customer on real-world examples of how we use appliances every day with a focus on health, nutrition and sustainability.

Your ability to deliver knowledge and expertise to your customer takes a giant-leap forward by way of this hands-on demonstration, only made possible by Beko’s amazing design.

See you at the Beko session!


CENTRICITY
EPIC Protect 101
Chris Penn, Centricity
Sunday, 4:00 PM
Tuesday, 2:00 PM

Attendees of this class can expect to get a crash course in all things EPIC Protect. We’ll present an overview of EPIC and what makes it different from any other protection plan program in the marketplace. We’ll provide selling tips and best practices to maximize high margin EPIC Protect sales. We’ll also provide an overview of the claims process too, which should be particularly beneficial to self servicing dealers. And finally, as business continues to grow through e-commerce, we’ll provide best practices for selling EPIC Protect online through the member’s website.


CORSICANA
Why Corsicana “The Inside Story”
Davis Whitworth, Corsicana Mattress Company; Michael Thompson, Corsicana Mattress Company
Sunday, 1:00 PM
Tuesday, 9:00 AM

In this course, we will discuss industry results & trends. As well as a 2020 go forward strategy for Corsicana Mattress company. We will also provide the explosive inside story of American Bedding & Knightsbridge programs.


DISPATCH TRACK
Best Practices Review of The DispatchTrack Program
Bob Bauer, DispatchTrack
Tuesday, 2:00 PM

In this learning academy session, we will share the best practices of how other DT customers are using the software to streamline their operations and provide the best customer experience. We will also review the newest features of the program along with a future road map of where we are going. At the end of the session, we will have time to discuss features that members would like added to the solution.

Exceeding Customer Expectations at Every Step
Bob Bauer, DispatchTrack
Tuesday, 1:00 PM

In this learning academy, we’ll reveal the foundational building blocks to providing your customers with a superior delivery or service experience. Your field teams are the last point of contact with your customers, and last impressions are as important as firsts, maybe more so. In this session, we’ll define the key elements that deliver customer satisfaction and leave them with a positive impression of your company.
*Communicating Consistently & Effectively with Customers
*Allowing Customers to Track their Delivery or Technician in Real-time
*Providing Complete Operational Visibility to Your Office Team


DOORCOUNTS
What’s in Your Blind Spot?
Jerry Murphey, Doorcounts
Tuesday, 10:00 AM

We all have a blindspot and what’s in yours could be costing you millions in sales every year!

During this session you will see how 8 years of foot traffic data reveals essential insights that have the potential to transform your business. Then, you will learn how easy it is to apply mental models, meaningful metrics and modern marketing methods to improve every customer experience, maximize every sales opportunity and, most of all, see what’s in your blindspot so your business will grow faster.


ELECTROLUX
Air Fry in Every Platform & Exciting Induction Innovations!
Electrolux Consumer & Product Education Team
Monday, 3:00 PM

Frigidaire heats up your cooking category with Air Fry in every platform! Every day is FRY-DAY at Frigidaire!

Building on the momentum of Air Fry, Frigidaire will continue to extend this sought after consumer benefit into more platforms! Meet Frigidaire’s all new lineup of Rear Control Ranges, Wall Ovens, and Front Control Freestanding Ranges, ALL including Air Fry! Learn how this HOT trend works and why you need it. Walk through Frigidaire’s exciting induction technology! Learn about new promotions on cooktops and take a look behind the hinges to learn how induction delivers on consumer’s top needs!


Electrolux & Frigidaire Professional – Preview the All-New Brand Experiences Coming in 2020!
Electrolux Consumer & Product Education Team
Monday, 1:00 PM

Join us to take a look inside our new Electrolux & Frigidaire Professional brand experiences, products, innovation, and consumer connection!


Frigidaire Fresh Obsessed!
Electrolux Consumer & Product Education Team
Monday, 2:00 PM

Fresh ideas on food preservation, promotions, & profitability! Introducing the all new Frigidaire lineup of top-freezer refrigerators, upright freezers, and side-by-side refrigerators!

Take a closer look inside our new Top-Freezer Refrigerator and Upright Freezer platforms and deep dive into Frigidaire’s lineup of newly redesigned Side-by-Side Refrigerators! These products have been redesigned from the ground up with consumer-driven innovation & design. Learn about the optimized capacity, the latest in cooling technology, crisper innovations, and more that keep these Frigidaire’s FRESH!


FLEXSTEEL INDUSTRIES
Enabling e-Commerce with Home Furnishings

Mike McClaflin, Flexsteel Industries, Inc; David Crimmins, Flexsteel Industries, Inc
Sunday, 1:00 PM
Sunday, 3:00 PM
Tuesday, 8:00 AM

This course covers the end user buying experience from the beginning stages of research conducted on a smart phone through final fulfillment via small parcel delivery or white glove service. Along the journey, we review several buying model paths that consumers take to purchase furniture, and identify the ‘Right to Win’ capabilities needed to be successful within each key buying model. After reviewing buying models, we will review the technology landscape of the home furnishings industry and discuss successful digital asset creation and delivery. Near the end of the course, we will share the road map of how Flexsteel can enable your e-commerce engine to provide a seamless retail experience to your customers.


FORNO
Introduction to Forno
Nick Valenzuela, Forno / CTM Household Appliances Inc.
Monday, 12:00 PM

Introduction to Forno (What is Forno?), Selling Points / Benefits of Forno, Forno Product Overview


FOTILE
Not All CFM’s Are Created Equal!
John Allen, FOTILE; Jason Gastman, FOTILE
Tuesday, 10:00 AM

Who is FOTILE? Not all CFMs are created equal! Beware and do your homework!

HVI Institute – Who are they? Why are only some Range Hoods HVI certified?

How to determine the proper CFM for your kitchen

The Dangers of Cooking Smoke: Coughing, Wrinkles and Spots, Lung Cancer

Range Hood Buying Guide, General points on Range Hoods, Types of Range Hoods and the advantages of each,Features of Range Hoods

How to determine the proper Range Hood and CFM rating for your kitchen


GE APPLIANCES
GE Appliances Connected Home Training
Jeremy Miller, GE Appliances; Michael Earls, GE Appliances
Sunday, 4:00 PM
Tuesday, 11:00 AM

This course will help dealers / members understand the importance of Connected Home and why it’s growing.


GE Appliance Digital Diagnostic Tool – SmartHQ Service (Formerly NewFi Mobile)
Telema Harry, GE Appliances; Anitha Kannu, GE Appliances
Sunday, 1:00 PM

Dealers will learn about the NewFi Technology and how to use this great service tool.


GE Appliances New Ultra Fresh Front Load Laundry and new PTS9000/PTD9000 Wall Oven
Aaron Jahn, GE Appliances; Matias Cermeno, GE Appliances
Monday, 1:00 PM

In this session, we will do some in depth training regarding the new Ultra Fresh Front Load Laundry and our new PTS9000/PTD9000 wall oven that launches in February 2020


GE Appliances Launches ALL NEW CustomerNet
Suzanne Mowery, GE Appliances; Susan Miller, GE Appliances
Sunday, 3:00 PM

Starting in February 2020, GE Appliances will be transitioning customers to a completely redesigned CustomerNet platform! This session will include a live demo of the new site as well as detailed information on how this transition will occur. Come learn how much easier it will be to manage backorders and why you may never have to cancel another order! We will review some new features of the site in detail as well as address any questions that you may have regarding the new site and the transition. Be among the first to see the new CustomerNet and provide feedback on how we can enhance your productivity. This session is intended for anyone who uses CustomerNet (or would like to use CustomerNet) to place or manage appliance orders, check pricing and availability, review or pay invoices, or review product information.


New Cafe Quad Door Refrigerator and the GEA fingerprint resistant line up
Aaron Jahn, GE Appliances; Matias Cermeno, GE Appliances
Monday, 3:00 PM

We will do some in depth training on our new Cafe series Quad Door Refrigerator as well as our complete fingerprint resistant line up of products.


GOOGLE
Google Nest for 2020
Lindsay Kirchhausen, Google
Monday, 3:00 PM
Tuesday, 8:00 AM
We’ll review the latest products to hit the Google Nest lineup as well as the Google Assistant and integrations. We’ll also discuss the details of the new Google Nest retail program through Nationwide that will be rolling out in 2020.


HI-END ACCENTS
Dressing Your Beds to Make Your Registers Ring
Christie Parente, HiEnd Accents
Tuesday, 9:00 AM

At this special event, HiEnd Accents will show you how to dress up, and accessorize your bedding displays, and get the most out of showroom space.

Statistics show that furniture stores that create home like vignettes, sell more, and generate more profits per square foot. Stores that do this look more interesting, and stimulating; and customers can better visualize the furniture in their home. Beautiful fabrics and textures can elicit emotions and excitement and build value.

Highlights of this session include:
*How to get Designer looks at department store pricing.
*Allow your customers to spend more money with you, keep their dollars in house.
*Customizing and building collections specific to your store and customer.
*Easy to follow, distinctive design trends.
*Creating a complete lifestyle look in your store.
*How to generate frequent repeat business.
*Tricks of the trade, and how to make your registers ring!


LEATHER ITALIA
The Benefit of Selling Leather at Retail
Michael E. Campbell, Leather Italia USA; Zachary T. Shilen, Leather Italia USA
Sunday, 2:00 PM
Tuesday, 7:00 AM

How leather upholstery as a category will enhance a retailer’s overall assortment and drive higher margins.


LG APPLIANCES
Your Inside Track with LG Appliances:  New Products, Innovations and Promotional Plans to Drive Your GROWTH in 2020.
Mike Pechtel, LG Appliances; Don Wilson, LG Appliances
Sunday, 4:00 PM
Monday, 2:00 PM

Did you know LG Appliances have earned more JD Power Awards than any other manufacturer, three years in a row?  Have you heard how highly LG Appliances were rated in reliability by Consumer Reports?  Most importantly, do you have a plan to grow your appliance business in 2020 while delighting your customers?

Join LG Appliance executives Don Wilson and Michael Pechtel for an immersive session that will provide exclusive insights to drive your success in 2020.  This session will begin with a focus on LG’s comprehensive retailer and consumer focused go-to-market plans for the year, all designed to equip NMG dealers with a full year plan to grow their businesses with LG and the industry-leading innovations both already in market and those set to launch in 2020.  To add to the value of our session, we will be giving away $100 bonus cashback per dealer to anyone that attends either of our training sessions.

In this session, you’ll get up close and personal with the new 4-door Craft Ice Bottom Mount Refrigerator that’s revolutionizing the industry.  You’ll also get a first look at LG’s top-of-the-line free-standing range, showcasing the innovations of LG’s #1 selling model from 2019.  These game changing products will be on display, and you’ll leave this session excited about the opportunities they represent for your business.  You’ll also learn how success is easier than ever, as we discuss step-by-step merchandising kits available to drive your retail sales and maximize your appliance business this year.  These questions and many more are all set to be answered in this exclusive session from LG!


MALOUF
How to Use Competitor’s Promotions to Drive Your Sales
Eric Holmstead, Malouf; Scott Carr, Malouf
Sunday, 4:00 PM
Tuesday, 9:00 PM
Wednesday, 8:00 PM

Do your customers want promotions like a free adjustable base with mattress purchase? Some of the biggest national chains utilize this tactic, and it can be hard to top. In this course, we will discuss strategies that create sleep solutions and promotions that satisfy your guests. MALOUF recently launched the upgraded 55 Series of adjustable bases, designed to increase in-store sales. The Series pairs with the Malouf Base App–the highest-rated app in the industry–which allows your customers to personalize their sleep with features like hands-free voice activation, partner control, and the all-new snore detection. Join us to learn how to drive attachment rates and grow your business in 2020.


RESIDENT HOME
Nectar – The Sweet Aroma of More Customers

Bob Muenkel, Resident Home
Sunday, 4:00 PM
Tuesday, 10:00 AM

Nectar spent almost $100 Million in advertising for 2019 generating between 50,000 to 90,000 web sessions every single day. Our internal research indicates 52% of those web sessions must see and touch the product before they buy. This session will show you how Nectar will actively direct these customers to your store. If you want MORE CUSTOMERS, you need this session.


SAMSUNG
Samsung Home Appliances
Stacia Heintz, Samsung
Sunday, 2:00 PM
Monday, 3:00 PM

Learn about how Samsung is leading the industry with Connected Living!

Discover the new line of washers loaded with innovative and time-saving features to take the hassle out of doing the laundry.

Preview the new Tuscan Stainless Steel finish which beautifully complements the textures and materials most current in today’s design market.

And, see how Samsung over indexes with the new generation of home buyers!


SERTA SIMMONS BEDDING
Your insight to the new 2020 Serta and Beautyrest products
Brad Smith, Serta Simmons Bedding
Sunday, 3:00 PM
Tuesday, 7:00 AM

This course will cover the launch of the 2020 new Serta iComfort Hybrid, and Beautyrest Harmony Luxury beds


SERVICEPOWER HUB
ServicePower HUB BMS: Manage efficiently and deliver effectively
Kaustubh Pradhan, ServicePower Inc
Monday, 1:00 PM
Tuesday, 11:00 AM

ServicePower HUB BMS enables servicers to deliver effective onsite service by managing work orders, schedules and technicians, while providing real-time visibility into their operations. HUB is designed to manage day-today field service operations of small and medium service companies optimize the delivery of services, eliminate paper work, and spend less time on non-revenue-generating tasks. HUB is designed as a WPA and can be used from anywhere, anytime and from any device

ServicePower HUB delivers the following capabilities:
– Accept and Warranty Jobs From ServicePower
– Create and Manage COD Jobs
– Customer Database
– Work Order Management
– Job Scheduling & Dispatch
– Technician Mobility
– Inventory & Parts Ordering
– Estimates & Invoices
– Payments Collection
– Integration with External Accounting Platforms
– Dashboard & Reports

ServicePower HUB BMS was launched in August 2019.


SHARP
SHARP Appliances, 2020 Strategy & New Product Introductions
Peter Weedfald, Sharp Home Appliances ; Peter Finnerty, Sharp Home Appliances
Monday, 2:00 PM

Sharp, the market leader in built-in microwave oven drawers is energized to share our 2020 strategy and new product introduction details. Please come to this session to find out about SHARP’s Core strategies for 2020: Induction Cooking, Superheated Steam Cooking, SMART Cooking and the SHARP Brand Promise. During this session we will also share information about new product introductions and our New Full Kitchen Suite.


SPEED QUEEN
Most Profitable Laundry Solution
Chad Yanzito, Speed Queen
Monday, 1:00 PM
Monday, 3:00 PM

This course lays the plan to make Speed Queen the most profitable laundry brand available to the independent appliance retailer.


TEMPUR+SEALY
Generational Selling: Hitting the Mark with Millennials
Joshua, Tempur+Sealy
Sunday, 2:00 PM
Tuesday, 8:00 AM

Millennials currently represent 37% of the consumer furniture and bedding market and it’s important for retailers today to create connections with this younger generation that values experience and convenience in very different ways than previous generations.

It’s not just a media shift that will drive them to your doors, it’s about how they perceive you and how the products that you sell can enhance their lives. We don’t just need to advertise on Instagram, we need to be Instagram worthy ourselves.

We will discuss simple ways to leverage the right message at the right time and rather than distract people from what they are interested in, become what they are interested in. Equally important, we will tackle how to deliver on these messages and create experiences online and in-store that convert shoppers to customers.


THE LEGACY COMPANIES
Expanding your business into a new product segment; new customers and unprecedented growth!
Bob English, The Legacy Companies; Mark Spear, The Legacy Companies
Tuesday, 11:00 AM

This course will cover: Why commercial appliances in retail spaces? An industry overview, assessing the size of the prize – moneywise. How to get started in this new segment with building awareness, advertising and merchandising. How take full advantage of online opportunities NATIONWIDE and expanding relevancy to business in your community. Best practices to incentivize and compensating RSA and outside sales with incremental profits. What a (limited) commercial display would look like, no inventory stock requirements and NEW delivery services in all 48-continental states.


WHIRLPOOL
It’s Here! NEW Whirlpool and Maytag Top Load Laundry
Whirlpool Team
Monday, 2:00 PM

Remove complexity in your laundry chores with Whirlpool’s new Top Load Pretreat Station Plus and Load & Go Dispenser. With Maytag Top Load, you’ll learn how the Extra Power button helps tackle stains.


KitchenAid and Maytag Dishwashers: The Latest Innovations
Whirlpool Team
Monday, 1:00 PM

Join the Whirlpool Team for a powerful session where you’ll learn about the latest in dishwasher innovation for capacity, loading and cleaning. See Maytag’s new Dual Power Filtration design featuring microfine filter and chopper. You’ll also see the reveal of KitchenAid’s third level rack lineup with a dedicated wash system for added loading capacity.


Maximize Your Profit on Whirlpool’s Family of Brands
Mark Hecht, Whirlpool Corp.
Sunday, 2:00 PM

Are you looking to maximize the opportunities represented by the robust Whirlpool Family of Brands in 2020? If so, this is a can’t miss session at PrimeTime. Join Whirlpool exec Mark Hecht as he shares with you direct insights on how to buy right and take advantage of the Whirlpool margin opportunities. This session will also feature great discussion around the Whirlpool 2020 buy-in’s and the Flat Pricing Strategy with Whirlpool in 2020!


Utilizing the Tools from Whirlpool
Mark Hecht, Whirlpool Corp.
Sunday, 4:00 PM

In this engaging session with Whirlpool exec Mark Hecht, you’ll learn how to make the most of the tools provided to you as a Whirlpool dealer. Reviewed will be changes to the Portal, the latest on how to electronically claim sell-throughs and spiffs through the Hub’s auto upload process, as well as the new “What It’s Worth” format to help you maximize your opportunities in your Whirlpool business.


Whirlpool Suite and Attachment Sales
Whirlpool Team
Monday, 3:00 PM

In this session you will learn how to drive appliance add-on sales and generate more revenue. This session will deliver industry insights and suite selling tips that are sure to help boost your sales!


XSENSOR
Increase Mattress Sales with Xsensor
Brent Biermann, Xsensor
Tuesday, 10:00 AM

XSENSOR is a leading pressure mapping technology company with a proven solution to grow mattress sales and profits.

The REVEAL Educate system will offer a simple selling process with a test mattress and kiosk options.
REVEAL can create bedding traffic and create a compelling Customer Experience.