Course Descriptions

Business Services

3 Ways Retailers Can Increase Sales By Double Digits
Casper Fopp, Wondersign
Monday, 9:00 AM

There are 3 major factors that affect retail sales:

  1. In-store foot traffic
  2. Close rate
  3. Average ticket size

The course will cover how in-store “endless aisle” kiosks play a part in helping increase each of the revenue-driving factors. And we will discuss:

-How in-store technology can be applied and connected with other services
-How e-commerce tactics can be applied to give brick & mortar a competitive edge
-Insider tips to maximize results with in-store technology
-Real retailer success stories and tangible results


300,000 Certifications Can’t Be Wrong:  How Sales Teams WIN with the Nationwide Learning Academy
Chris Bryant, Nationwide Marketing Group
Saturday, 3:00 PM

Today’s consumers expect the consultants who serve them to be the most knowledgable in the business, and when they encounter those who aren’t (big boxes and lumber yards, we’re looking at you…) they’ll leave in search of better options!  Is your team offering that option?  Are you making the most of the Nationwide Learning Academy?  If not, this session is a can’t-miss PrimeTime event!

PrimeMedia’s Chris Bryant will give you a guided tour of Nationwide’s latest and greatest learning assets, and will share with you the platform and programs that have seen over 300,000 certifications issued to front-line users in the last 12 months alone!  You’ll experience the mobile optimized learning center, and see how easy it is to access from any connected device.  You’ll get a preview of the more than 500 product training modules, covering the latest innovations and introductions from all the top vendors.  You’ll preview the wide array of NMG-produced and exclusive skills training modules, ranging from selling skills to delivery to communications and many more.

You’ll also learn how your team can earn valuable MemberNet Rewards Points just for learning more about the products and services you sell, sharpening their skills, and enhancing their success – all courtesy of Nationwide!

Finally, we’ll take a look at the ability you have to create custom content for your team with nothing more than a smartphone and a content expert – and how you can begin using this powerful feature today!

Learning has never been more critical to your success than it is today, and Nationwide’s commitment to education has been fueling dealers’ success for more than two decades.  If you’re not making the most of this strong Member benefit, make plans to attend this session now!


Business Insurance:  Do you have enough of the right coverage?

Mallory Parker, Nationwide Marketing Group
Reid Robison
Monday, 11:00 AM

Do you have enough coverage? Do you have the correct coverage? Do you have coverage for EVERYTHING you need? These are the common pitfalls that every dealer should aware of and concerned about. Laws change and marketplace exposures are ever evolving. It is unrealistic that anyone, except a true insurance professional, can know. Just being an agent doesn’t necessarily provide that expertise and can be costly. This session will feature experts from one of the nation’s largest and most successful insurance firms that excel in every area of business insurance. Every member should take a few minutes to attend this informative session and discover some of the major exposures that can be very detrimental to your business should they occur.


Curious about Healthcare benefit options?
Chris Tyrell, Lockton
Monday, 2:00 PM
Tuesday, 8:00 AM

The session will focus on how Lockton Health benefits can offer a custom health plan for your company by looking at your specific demographics to determine the best solution, including specialized programs that feature additional savings. Lockton will also discuss aggregated group benefits programs that offer   savings on programs such as dental, vision, life, disability and voluntary. Lockton will discuss their  broad access to multiple national and regional health care networks.

In addition to their custom insurance consulting approach, Lockton will discuss the tools they provide for the employer and employee to create efficiency and cost savings in the administration and utilization of group health plans. Examples include: online benefits administration and a human resource information system & HRIS tool, dedicated one-on-one employee education and plan selection, consolidated Billing, HAS/FSA and Cobra administration, apps and tools to help employees find prescriptions savings/provider guidance/bill review and claims advocacy.

This is a can’t miss session for owners and HR management to discover the options and programs available in healthcare benefits through NMG.


Delivering a Winning Experience for Your Customers!

Bob Bauer, DispatchTrack
Monday, 10:00 AM

In this learning academy session we will review what it takes to provide your customers with an awesome delivery and service experience.  We all know that your delivery crews and service technicians are the last people to represent your company in the field.

We will address communication, streamlined routing, and real time tracking that allows your customers to have complete visibility with your organization. Our goal is for you to have a seamless experience with your customers that includes pictures, notes and a higher level of configuration communication from your drivers.


Don’t Be In The Dark About LTO and Bank Installment Loan Financing
Megann McDaniel, Nationwide Marketing Group
Monday, 1:00 PM

In this class with Nationwide’s Megann McDaniel, you’ll discover the opportunities available with the group’s newest Lease-To-Own and Bank Installment loan programs and providers.  You’ll also learn how to leverage these programs to further drive your success!


EPIC Protect Product Protection – The EPIC Difference

Chris Penn, Centricity
Monday, 11:00 A
Tuesday, 9:00 AM

BACK BY POPULAR DEMAND!  Our signature product protection program is EPIC!  Join Susie Moore, Product Protection Program Director, to learn more about the EPIC Protect Product Protection program, powered by Centricity.  In this session, you will learn about the industry leading unique features, benefits and coverage that are EXCLUSIVE only to Nationwide Marketing group members, and available only through EPIC Protect.  The EPIC features include:

– Full Value limit of liability

– Coverage for functional components such as handles, knobs, racks and rollers

– $39 Deductible plan that provides you a lower cost option aimed at increasing in-store attachment rate

– Personalized terms & conditions delivered directly to the customer

If you are contemplating making a change to your current appliance and/or electronics protection program OR maybe you are ready to start offering protection plans, this is the session for you!  EPIC Protect can help you increase customer & product satisfaction, build customer loyalty and make you more money!


Furniture Product Protection Panel Discussion
Chad Burris, Nationwide Marketing Group
Monday, 7:00 AM

Join industry expert representatives from Guardsman and LifeProof furniture protection providers as they discuss relevant trends, challenges, and opportunities in the furniture category.  Come prepared with your own questions as we broach a wide variety of topics as it relates to the Nationwide furniture dealer.


Member 2 Member Roundtable: Focus on Financing
Dean Hanby, Nationwide Marketing Group
Monday, 1:00 PM

A new addition to the Nationwide Learning Academy, the Member 2 Member Roundtable Series was sparked by the very platform it delivers:  dealers sharing ideas and best practices.  By request, this new series is an open forum discussion, led by veteran retailer and NMG leader Dean Hanby, and enables you to join with fellow retailers to tackle some of today’s hottest retail topics.  In these sessions, we’ll put the power of working together at the forefront, as dealers will have an opportunity to share best practices, discuss challenges, and together, draw on the collective experience of every dealer in the room.

In this Member 2 Member Roundtable, the session will focus on best practices in maximizing the opportunities of Consumer Financing.  In this open forum discussion, we’ll rally around answers and best practices spurred by questions including:

  • How are you leveraging consumer financing to grow your business?
  • Are you offering a higher price to offer everyday extended financing? How are you covering your extended financing costs?
  • Are you offering a cash discount in order to stay competitive?
  • Are you marketing to customers on your “open-to-buy” list, and how are you best attracting these consumers?
  • What best practices are you using to make the most of your consumer financing programs?

If you’re looking to analyze and improve the effectiveness of your consumer finance opportunities, this session promises to be a valuable investment of your time in New Orleans.

Member 2 Member Roundtable:  Product Protection Power
Leon Barbachano, Nationwide West
Dean Hanby, Nationwide Marketing Group
Tuesday, 10:00 AM

A new addition to the Nationwide Learning Academy, the Member 2 Member Roundtable Series was sparked by the very platform it delivers:  dealers sharing ideas and best practices.  By request, this new series is an open forum discussion, led by veteran retailers and NMG leaders Dean Hanby and Leon Barbachano, and enables you to join with fellow retailers to tackle some of today’s hottest retail topics.  In these sessions, we’ll put the power of working together at the forefront, as dealers will have an opportunity to share best practices, discuss challenges, and together, draw on the collective experience of every dealer in the room.

In this Member 2 Member Roundtable, the session will focus on best practices in maximizing the opportunities around product protection and extended warranties.  In this open forum discussion, we’ll rally around answers and best practices spurred by questions including:

  • Your current product protection penetration by category, and industry averages.
  • What are your best practices in driving product protection sales?
  • Which product protection provider do you use, and what are the advantages?
  • What benefits are you seeing by offering product protection?
  • How are you compensating your team for attachment of product protection plans?
  • What consumer incentives (don’t use it don’t lose it and the like) are you offering, and how are these influencing your product protection penetration?
  • How do you track Product Protection Plan sales (percentage or units), and what are your current ratios?

If you’re looking to analyze and improve the effectiveness of your product protection offerings, this session promises to be a valuable investment of your time in New Orleans.


NMG 101
Jeff Knock and The Nationwide Team
Sunday, 7:00 AM

Are you new to Nationwide?  Is this your first PrimeTime?  If you answered “yes” to either of those questions, then you’ll want to reserve your seat at this powerful session TODAY!  Long-time NMG exec Jeff Knock will lead a session featuring a team of Nationwide’s Member Support Managers to help you get a firm grasp on all that’s possible as a Nationwide Member.

It might help to think about NMG like a large fitness center.  (Think LA Fitness.)  Once you join the gym, you have access to a seemingly endless array of machines, as well as programs to get in shape, courses, activities and trainers to help you achieve your goals, as well as special diet options and more.  Everyone’s unique needs and goals require a different combination of all these options for maximum success.  Here at NMG, you’ll find the experience much the same.  As a new Member, it’s easy to get overwhelmed by the vast array of programs, services, tools and assets suddenly at your disposal.   Navigating these to find the optimal approach for your business is critical to maximizing your group membership, and this session will equip you to do just that!

Jeff and the team will share with you a solid understanding on all things NMG, including:

  • Maximizing your PrimeTime.
  • An Overview of how using Money Manager gives you an array of benefits.
  • Finding your best fit in the Digital Platform.
  • Saving time and money with Business Services Options.
  • Leveraging the group’s scale with Inventory and Consumer Finance Opportunities.
  • Stepping up your game with the group’s
  • Advanced Marketing Assets
  • Growing and Developing on all fronts with the Comprehensive Educational Programs

Adding profit and customer loyalty with the groups exclusive Product Protection Programs

 

Produce a Measurable ROI With Software Driven Efficiencies
Ryan Lindsley, STORIS
Monday, 1:00 PM

This course provides a well-rounded overview of the various areas within a Point of Sale system that can deliver value and return on investment to a retailer’s business. Areas will include Operations, Inventory, Sales, Merchandising, Business Intelligence, and eCommerce.


Product Protection Dealer Workshop

Chad Burris, Product Protection Program Manager
Saturday, 3:00 PM

Are you looking to focus your attention on improving your product protection business?  Regardless of which protection program you offer, this session will provide a deep dive in to initializing and managing your plan for success regarding your protection plan program.

When we say workshop, we mean workshop!

Attendees are expected to come prepared with their individual store, unit, and product protection sales numbers, as we will be working with real numbers and real situations.  This session will be an open conversation where dealers share successes with other dealers as we navigate through the most important steps and processes to running a profitable protection plan business.


QuickBooks + POS = Profits!  How POS integration opens new doors to success!
Mark Jackson, Swan FRS
Monday, 10:00 AM

While QuickBooks manages your profit and loss and can give you a basic knowledge of your inventory position, a dedicated POS will manage and report your business and all it’s activities in a much more comprehensive and insightful manner.  Think of the move from QuickBooks to a comprehensive POS system as opening the doors to a wide array of information and tools that will give you back both time and money in your business.  In a recent study, one customer was able to demonstrate a more than $30,000 savings in time management by automating his processes; from order creation to managing his deliveries and customer service.  This result is just an example of the possibilities that POS offers your business!

POS systems give you far more tools than just the ability to create an order.  A well-matched POS system will look after and report on many areas of your business, including:  Inventory information, price integrity, order management, automatic purchase order creation, warehouse management, and many more.  A strong POS system offers a suite of reporting tools at your fingertips that often number into the hundreds.  The most impactful of these can include reports focused on sales, trending products, margins, commissions, sales team rankings, order intake and many more.


Service Power – The Trusted Name in Service Scheduling and Logistics Launches HUB to Streamline Your Service Department

Kaustubh Pradhan, Service Power
Frank Sandtner, Nationwide Marketing Group
Sunday, 1:00 PM
Tuesday, 8:00 AM

ServicePower HUB Business Management Software is built for service providers (servicers) that deliver services to customers using a work order-based process. In other words, ServicePower HUB BMS is a standardized work order management system designed to enable service companies manage day-to-day field service operations and optimize the delivery of valued services, eliminate paperwork, and spend less time on non-revenue-generating tasks.

Learn how this software can help YOU!

Servicing Dealer Roundtable
Mallory Parker, Nationwide Marketing Group
Monday, 7:30 AM

One of the most popular and impactful Nationwide Learning Academy Sessions returns in New Orleans!  This ever-popular session is a can’t-miss for any self-servicing dealer!  This open discussion, moderated by NMG’s Mallory Parker, is the most valuable 90 minutes of networking, sharing of best practices, discussing issues and trends and hearing from industry veterans to be held this year!  This unique session features an open mic and a dealer/vendor panel that allows attendees the freedom to set the agenda and flow of the session.  Topics discussed at our last show ranged from training techs to first call resolution to parts supply chain.

Any owner or leader of a business that offers appliance service should make plans to attend this power session!  This is YOUR event, and you only benefit if you attend!  Register today, as this session is sure to sell out!


The Art of Selling the Family Business – Part II
Joe Milevsky, JRM Sales and Management
Brad Stanek, Morgan Stanley
Marty Wolf, Nationwide West (Moderator)
Sunday, 12:00 PM

Today, the biggest threat to many, if not most independent retail businesses is an absence of firm plans for the future.  Too often, simply running the business on a daily basis causes even the most astute owner to place their full focus on today, leaving tomorrow completely ignored.  Sadly, less than one-third of all family businesses survive transitioning to the second generation, and only half of those will survive the transition from the second to the third generation.  The primary reason?  A lack of planning, in advance, with eyes on the future.

Each year, dozens of independent retailers in our industry close their doors, and the majority of those are caused by a lack of effective exit strategies.  While it can be difficult to face and is procrastinated by most, developing an exit strategy is a critical process and one that you can never begin too soon.  It is not only critical for the business but perhaps more importantly, it’s critical to the family unit.  Great planning, however, allows you to exit the business on your terms, and to your great advantage!

At PrimeTime in New Orleans, your opportunity to begin this process has never been easier.  On Sunday, the Nationwide Learning Academy presents The Art of Selling the Family Business – Part II, presented by Morgan Stanley’s Brad Stanek and JRM Sales and Management’s Joe Milevsky.  This highly informative session, moderated by Nationwide’s own Marty Wolf, will focus on many of the basics that make up an effective exit strategy.

In the session, you’ll learn:
How to position your company for eventual sale:
To family members, to employees, to an outside source
What is your business worth today?
What you must do to increase your company’s value.
Where you should start?
How to develop a contingency plan for an unforeseen life event.

This session promises to be perhaps the most valuable investment of an hour you can make at PrimeTime, and likely this year.  Even a brand-new company or one with no family members interested in assuming the reigns is sure to benefit from the information you’ll only find in this session.

Additionally, we’re offering, on a first come, first served basis, a limited number of private one-on-one consultations with Morgan Stanley and JRM Sales and Management.  That’s right.  A private consultation with these respected authorities on exit planning (a $400 value) completely free.  No strings attached.  No commitments.  Nothing but priceless information about your business and your future from the brightest minds in the field.  These private consultations are limited, so act fast!  (Remember, every member of the NMG family is reading this right now too!)
Click here to reserve your private consultation before they’re all booked!

The brightest future requires the best planning.  Let’s get started!


Turning your accounts payable department into a revenue generator

Keela Wofford, Comdata
Frank Sandtner, Nationwide Marketing Group
Sunday, 3:00 PM
Monday, 2:00 PM

Business leaders are being increasingly called upon to provide strategic leadership to identify ways to eliminate cost, increase efficiencies, and ultimately provide bottom line improvement. Ironically, financial operations are often neglected in this effort, despite the fact that tremendous improvement opportunities exist.

  • Do you currently issue checks to pay your vendors today?
  • Did you know that the average cost of paying an invoice with check today is $5.14(Paystream Advisors)?
  • Would you like to reduce costs associated with printing, postage, processing, check fraud, and labor?
  • Would you like to turn Accounts Payable into a revenue generator?

Comdata, as part of FLEETCOR Technologies, is one of the largest payments companies in the world, with a reputation for high-growth and proven, scalable models for product innovation.  Our core focus is providing innovative electronic payment solutions that enable clients to build world-class payment programs.

Please join Keela Wofford, SVP with Comdata Corporation, as she discusses how Comdata’s innovative payment and operating technology(integrated payables, virtual cards, and corporate cards) can drive actionable insights from spending data, build enhanced controls and positively impact organizations’ bottom lines.


Why Buy Into Buying Local

Bill Brunelle, Independent We Stand
Saturday, 1:00 PM
Monday, 2:00 PM

Nationwide Marketing Group has partnered with Independent We Stand to help members  leverage their locally owned status and tap into America’s growing desire to “Buy Local.” As part of that collaboration, each Nationwide Marketing Group member is provided with a free premium membership to Independent We Stand. This session will help you understand the ‘buy local’ movement and how to use Independent We Stand resources to help build your local brand and stand out from the big box stores and national chains

 

 

Digital Marketing

5 Reasons You Need Chat on Your Website: And the Retailers that are Doing It Right
Jennifer Danko, Nationwide Marketing Group
Sunday, 12:00 PM
Monday, 1:00 PM

“Hi there!  Let us know how we can help you!” You only get one chance to make a great first impression. We know that at least 80% of consumers are visiting our website or researching online before they walk in our door. What if you could greet them and offer help when they walk into your virtual store? Chat is the perfect opportunity to make the best possible first impression. It has also proven to be a high converting sales tool. In this session and round-table we will discuss the top 5 reasons you need chat on your website and learn more about how this tool can drive online and in store sales from the retailers who are using it.


AdRocket Boost: Skyrocket Your Digital Advertising (An NMG Dealer Roundtable)

The AdRocket Team and Leading Users
Monday, 8:00 AM

Join AdRocket experts Jennie Gilbert and Genna Majuta along with NMG AdRocket power users as they discuss the benefits they have experienced while using AdRocket Boost. They will examine digital advertising campaign analytics, increased traffic to their store’s WebFront and how the traffic to their WebFront resulted in hot prospects, quote requests and online orders.


AdRocket: Because Digital Advertising Isn’t One Size Fits All

Jim Kane, Retailer Web Services
Saturday, 1:00 PM
Sunday, 1:00 PM

Digital ads aren’t anything new, but there is a better way to execute them! In this session, you’ll learn which version of AdRocket is the best fit for your advertising needs. AdRocket Base lets you run effective digital ads without any monthly fee or commitments. AdRocket Boost drives customers to your store with a totally customized digital strategy tailor made for your business. You will earn real results and receive meaningful reporting along the way.


Automation, Machine Learning & Artificial Intelligence: how to use these high tech methods to advance your digital marketing footprint!

Jennie Gilbert, Retailer Web Services
Sunday, 3:00 PM

Automation, Machine Learning & Artificial Intelligence (AI) may sound futuristic, but these emerging technologies are already being used by big box retail today. This session will explain practical applications for independent retailers to add in these techniques too. Come hear from the experts at RWS about how to integrate these new technologies into your digital marketing strategy.


Digital Hip or Hype: Reviewing the Online Trends that Matter and Identifying Which Ones are Just Smoke and Mirrors

Jennifer Danko, Nationwide Marketing Group
Connor Johnston, Site on Time
Saturday, 4:00 PM
Monday, 7:00 AM
Tuesday, 10:00 AM

The rapid pace of digital might have you scratching your head!  Every day there are emerging digital marketing trends touted as “game changing”.  How do you know what is right for you and your business?  In this session we will explore revolutionary innovations like AI, Voice Search and Virtual Showrooms.  The right technologies, that offer incredible value and competitive advantages, will earn our team’s “HIP” award.  Those that are too early to invest in, or only offer relatively small incremental benefits at a high cost, will go on our “HYPE” list.  In this fun, fast paced course, Connor Johnston and Jennifer Danko of Nationwide Marketing Group’s digital team will show you what new technology can create genuine value- and what might just be hot air.

 

Digital Made Simple
Mike Whitaker, Nationwide PrimeMedia
Saturday, 2:00 PM

Digital Marketing is an ever-changing arena, and one that continues to grow in importance.  Today, digital will impact the shopping decisions of over 95% of consumers in your market.  In short, you can’t afford to be 2nd best!

Digital is also an area that causes a great deal of frustration for even the most marketing savvy business owner.  The rapid change and evolution of the digital space renders a good portion of the “latest news” irrelevant.  In such an environment, how can you best position your company for success – and can it be stated in simple terms that don’t require a Phd in digital to understand?

The answers to that all-important question can be found in this powerful session with Nationwide’s Mike Whitaker.  Mike’s background is that of a retailer, meaning this session will take the complex world of digital and boil it down into easy-to-understand nuggets that will help you enhance your foundation for navigating today’s marketing world that skews more digital daily.

This interactive, fast-paced and high-energy session will tackle the scope of your digital presence, and will help you sift out the substance from the noise.  Attendees will be exposed to an array of topics, including:

  • Websites: Having a website is the price of admission to today’s retail world, but having a GREAT website is the first step to success online.  Learn what makes a great website, what today’s shoppers demand from a retail site, and how to determine where you currently are, and where you want to be.
  • Digital Marketing: We’ll talk straight about the wide array of options, and we’ll use data to place a value on each of them.  If you’re a bit dizzy when you hear terms like display, keywords, click, conversions, views, and the like, this session will demystify those, and you’ll understand what’s really driving footsteps through your doors.
  • The value of a good reputation: Consumer Reviews have never been more influential, and for many retailers, they’ve never been more frustrating.  We’ll tap into the latest data to take a look at the impact – positive or negative – that your review portfolio is having and, more importantly, what you can do to turn this area into one of your most attractive consumer motivators.

If you’re looking to talk digital in retail terms, made simple and delivered in a format that you’re sure to enjoy, make plans now to attend this one-of-a-kind session at PrimeTime!


Driving Sales with Persuasive Video Messaging, What to Say and How

Kevin Bryant, Nationwide PrimeMedia
Sunday, 2:00 PM

This fast-paced, media-rich session, with PrimeMedia’s Kevin Bryant, will share rarely discussed messaging and ad strategies used by the world’s leading companies and show you how to exploit Nationwide’s resources to provide your company with those same competitive advantages.  From digital marketing, to television, to in-store marketing, persuasive and credible messaging is truly half the battle.  With hundreds of Nationwide market-tested assets and strategies provided to Members at either no cost or low cost, find out how you can upgrade your company’s messaging quickly and efficiently.

 

Expert 2 Expert Series: Advanced Strategies Idea Exchange
Jennifer Danko, Nationwide Marketing Group
Dawson Billock, Site on Time
Monday, 11:00 AM

Are you interested in taking your digital ad campaigns to the next level? Are you wondering what digital strategies others are using in their campaigns that are working?  Jennifer Danko and Dawson Billock from Site On Time will discuss expert strategies for Google Search, Google Display and YouTube campaigns. We will look at use cases for these types of strategies and when it might be an appropriate opportunity to incorporate one of these into your current campaigns. In addition, we will cover key metrics and benchmarks to look as you add these to your campaigns. This will be an open forum class where we welcome questions and feedback about advanced digital strategies. You are welcome to come with strategies you currently have implemented to share for feedback. This is an advanced level course with some knowledge of Google Ads and Google Analytics.


Expert 2 Expert Series: Smart Bidding and Smart Creatives
Jennifer Danko, Nationwide Marketing Group
Dawson Billock, Site on Time
Monday, 9:00 AM

Digital ads are constantly innovating and evolving. Are you using best practices to maximize your conversions and return on ad spend? Take a deep dive in learning the thousands of data touchpoints Google has introduced to make your ad campaigns more efficient. Cutting edge technology allows artificial intelligence and machine learning to adjust your bids to target your customers for the cheapest price, while still targeting your most profitable customer. Jennifer Danko and Dawson Billock from Site On Time will discuss and dive in to case studies with the expert strategies in using smart bidding & creatives to maximize your reach to the most bottom funnel audiences in your market with cutting edge Google technology.


Effective In-store Video: Influencing Shoppers at the Critical “Last 3 Feet”

Chris Bryant, Nationwide PrimeMedia
Sunday, 1:00 PM

Today, in-store digital signage has become a powerful tool for helping your team close more sales. From McDonalds to Walmart, the effectiveness of dynamic in-store video is undeniable. Let Nationwide’s MemberNet TV help convert your showroom into an information-rich buying zone.  See how easy and inexpensive it is to upgrade your showroom today with the persuasive and engaging power of MemberNetTV video messaging.


Facebook 1.0:  Functions of a Business Page

Zach Moore, Nationwide Marketing Group
Monday, 7:00 AM
Monday, 2:00 PM

With over 214 million users in the US, we all need a Facebook business page.  Have you wanted to start a Facebook page for your business but aren’t sure where to begin? Maybe you have a page but are curious about how to manage it effectively? This introductory class is for you. We will walk you through the steps of building and managing the functions of your Facebook page. Whether it is photos, videos, reviews, adding users, comments or messages you will walk out with the knowledge to be able to manage the page, update the information and post confidently.


Facebook 2.0: I have a Facebook Business Page #NOWWHAT?

Doug Marsh, Nationwide Marketing Group
Sunday, 12:00 PM
Monday, 1:00 PM

Do you already have a Facebook Business Page and some experience using it but want to get more out of it? If so, this class is for you! You know already that your customers are on Facebook, that`s why you have a business page. But so many businesses jump into Social media without a plan and consequently, they scatter their efforts and are disappointed by the results. This session will show you how to make better use of your page in order to reach more potential customers by first defining your social media goals. Also learn how Facebook Messenger for Business can offer an alternative way to engage your audience, earn loyalty and improve your social reach. From Best Practices to Boosting posts, leave the class better prepared to know how to utilize Facebook into your marketing strategy.


Generational Marketing in Digital: A Case Study

Jennifer Danko, Nationwide Marketing Group
Dawson Billock, Site on Time
Saturday, 3:00 PM
Monday, 8:00 AM

As Gen Z’s earnings exceed $200 billion and their influence on household purchases reaches 93%, how do we captivate a new younger audience that is tech savvy and is taking control of household decision making? Take a data-driven dive into insights that correlate empirical evidence of the sales process and customer journey to Gen Z, Gen Y, Babyboomers & Millennial’s. This session, led by Dawson Billock and Jennifer Danko of Site on Time, will include case studies of qualitative data aggregated and analysis of analytics into our consumer insights that will leave you with improved knowledge inside of the thought process of each consumer generation and how it can be applied to your online digital strategy.


Get the Dirty, Low-Down on How To Run the Digital Marketing Marathon and Feel Like a Champion

Adam Gilbert, Retailer Web Services
Saturday, 2:00 PM
Monday, 11:00 AM

Domain names, websites, listing management, e-commerce, online reviews and digital advertising – Digital marketing isn’t a quick and easy sprint, it is a marathon! In this jargon-free session you will learn everything you need to know to build an actionable plan bound to turn you into a champion. You will walk away knowing what to do and when to do it – to get your digital marketing engine firing on all cylinders.


Hack your RWS Relationship – Get the Biggest Bang for Your Buck

Genna Majuta, Retailer Web Services
Sunday, 2:00 PM
Monday, 1:00 PM
Tuesday, 8:00 AM

Meet members of the RWS staff in-person and virtually to learn all the ways they provide whiteglove, personalized service to their clients. Take away hints, tips and tidbits on how to get the most out of the RWS product suite and make the most of your relationship with the expert staff that know all the ins and outs of the proprietary software.


HELP! Understanding Social Media in 2019 – A Nationwide Dealer Roundtable

Doug Marsh, Nationwide Marketing Services
Andrew Schlesser, Sweet Dreams Mattress & Furniture
Rachael Sylte, Judd & Black
Dave Weiss, Sherman’s
Monday, 8:00 AM

We get it, Social media is a huge part of our marketing (and for many of us, personal) lives but how do we best utilize that powerful tool for our industry?  With the addition of popular platforms expanding seemingly daily, and all these platforms constantly introducing innovative features and affordances that add different dimensions to their offerings, the question becomes quite simply, “What platforms should my business be on?”  If this is your question, we are here to help! You don’t want to miss this session.

In this special panel session led by members, you’ll hear the answers first-hand from dealers who are winning on social media today as they help guide you down the path of Social Media Marketing.  We’ll explore the merits of Facebook, Twitter, Pinterest, and others as talk about how to market with these channels.  This unique session will draw on the experience of an esteemed panel, featuring Nationwide Marketing Group’s most progressive retailers.  We’ll dive into the most impactful social channels and learn how these dealers are marketing on each social outlet. Nationwide’s Doug Marsh will lead the discussion, exploring the most effective uses of social media marketing techniques and examples to drive store traffic. If you want to win on social media in 2019, make plans to attend this special dealer roundtable session, where you’ll leave prepared to harness the reach of the most powerful social media platforms and drive more traffic to your store than ever before!


Keep Your Eyes on the Prize: Learn How Monitoring Your Online Reputation Can Win You More Customers

Jon Cain, Retailer Web Services
Saturday, 4:00 PM
Monday, 10:00 AM

Learn how monitoring and controlling your online reputation will help you win customers’ business over your competitors. While reputation management isn’t a “set it and forget it” activity, this session will teach you how to manage it more efficiently and make sure your effort yeilds a consistent and strong return. You will learn how to: get more positive reviews written about your business, drive your overall star rating up, respond to bad reviwes and turn a bad review into a positive marketing asset.


Member 2 Member Roundtable:  Winning the Web
Leon Barbachano, Nationwide West
Dean Hanby, Natiowide Marketing Group
Tuesday, 11:00 AM

A new addition to the Nationwide Learning Academy, the Member 2 Member Roundtable Series was sparked by the very platform it delivers:  dealers sharing ideas and best practices.  By request, this new series is an open forum discussion, led by veteran retailers and NMG leaders Dean Hanby and Leon Barbachano, and enables you to join with fellow retailers to tackle some of today’s hottest retail topics.  In these sessions, we’ll put the power of working together at the forefront, as dealers will have an opportunity to share best practices, discuss challenges, and together, draw on the collective experience of every dealer in the room.

In this Member 2 Member Roundtable, the session will focus on best practices in making the most of your digital presence and digital marketing.  In this open forum discussion, we’ll rally around answers and best practices spurred by questions including:

  • What web provider you’re using, and what has made them a good partner?
  • What challenges have you faced with your web provider, and how have you addressed them?
  • Is your website enabled for e-commerce transactions, and why have you chosen this path?
  • Is your website designed and enabled for consumer deanonymization, and how has this effected your business?
  • Do you offer financing options online, and what successes or challenges are you experiencing?
  • Are you engaged in digital marketing, and have you seen the customized Google Spend Recommendation?
  • How are you pricing your website, and what challenges and success have you encountered?
  • Do you have a career page on your website, and have you seen it to be effective? Why or why not?

If you’re looking to analyze and improve the effectiveness of your digital presence to win more consumers and drive your success, this session promises to be a valuable investment of your time in New Orleans.


Online, On-air and In-store Video: Putting the Power of PrimeMedia to Work for You

Chris Bryant, Nationwide PrimeMedia
Nathan Edge, Nationwide PrimeMedia
Sunday, 12:00 PM

Video’s persuasive impact is undeniable.  Whether viewed online via digital marketing, on-air through broadcast and cable advertising, or in-store as part of a digital signage program, video sells.   In this media-rich session you’ll learn the facts behind video’s effectiveness and see how to take advantage of PrimeMedia’s exclusive video services and programs. Learn how to take advantage of the thousands of video assets available from Nationwide’s Digital Video Warehouse, Nationwide’s Commercial Factory and MemberNet TV.


Show Them The Money: Win More Customers by Setting Up a Competitive Pricing Strategy on Your Website

Jennie Gilbert, Retailer Web Services
Sunday, 12:00 PM
Monday, 9:00 AM
Tuesday, 9:00 AM

Bad news first: not showing prices on your website sends potential customers straight into your competitors’ stores instead. Now the good news: RWS technology makes it easy to set up a smart digital pricing strategy that is completely automated so you can “set it and forget it”. This session gets beyond theory and into pracitce so you can walk away with everything you need to create the best pricing strategy for your store.


The Art of Rebranding for Digital

Marcus Vonier, Site on Time
Monday, 11:00 AM
Tuesday, 9:00 AM

It’s time for a refresh! In the spring Learning Academy session on Rebranding, Marcus Vonier, Senior Graphic Artist and Marketing Specialist at Site on Time, discussed how a rebrand can revitalize a tired brand. In this course, join Marcus as we take a close look at what a rebrand actually looks like when applied to digital channels, including your website, social media, and email marketing. After all, that is where your customers already are! We will help you recognize any existing limitations in your online branding, go over color theory for web-use to help you choose colors that best represent your brand, and show you how to maintain a strong online brand, even if your company has separate divisions. Walk with us through an actual demonstration of a digital rebrand to see how you can better reach your customers today.


The Click That Got Away- How to Use Remarketing Techniques to Win the Sale

Dawson Billock, Site on Time
Ariel Vines, Site on Time
Sunday, 12:00 PM
Monday, 2:00 PM
Tuesday, 8:00 AM

Less than 2% of online users convert on their first visit to a website- remarketing is one of the best and most effective ways to bring back that lost 98%.  You want the opportunity to reclaim those would-be conversions you almost closed — and to capture those visitors who showed a high intent to purchase your products or services.  In this session we will take a close look at what remarketing is and why it should be an important part of your marketing strategy.  Join Site on Time digital marketing specialists, Dawson Billock and Ariels Vines, while they examine best practices on segmenting visitors, share the best call to actions, and help you to time your remarketing efforts for your best return on investment.


What You Wish You Knew about Digital Before You Started

Jennifer Danko, Nationwide Marketing Group
Connor Johnston, Site on Time
Saturday, 4:00 PM
Tuesday, 9:00 AM

In the current market it has become increasingly important to utilize today’s innovations to move ahead and stay competitive.  Evolution in digital can be a great opportunity for your brand if you use it to your advantage—but where do you start?  You will be amazed at the quality of leads and traffic your digital campaigns will be able to produce and the transparency of analytics and data that is available. We want you to learn digital vocabulary, explore campaign best practices, and even red flags to look for in digital agencies. Connor Johnston and Jennifer Danko of Nationwide Marketing Group’s digital team will walk you through everything you need to know before you jump into digital marketing.

 

Financial Services

Don’t Be In The Dark About LTO and Bank Installment Loan Financing
Megann McDaniel, Nationwide Marketing Group
Monday, 1:00 PM

In this class with Nationwide’s Megann McDaniel, you’ll discover the opportunities available with the group’s newest Lease-To-Own and Bank Installment loan programs and providers.  You’ll also learn how to leverage these programs to further drive your success!


Important Updates for Your Synchrony Program

Erik Fogelson, Synchrony
Monday, 8:00 AM

In this informative session we’ll cover some of the “Hot” topics for our Synchrony partners :

  • Marketing – focused on the HOME Network, providing updates and what you should be doing to market your business to the millions of customers who now have their HOME Network cards. We will also discuss some of the upcoming things Synchrony is doing through the HOME Network to bring more customers to your businesses.
  • Business Center – review the recent updates and enhancements to Business Center.
  • Disputes Process – nobody likes getting and dealing with customer disputes – in this session we’ll review a new tool Synchrony has launched in our Business Center to improve communication and your ability to manage our customer disputes process.

 


Increasing Your Sales with Financing
Christy Aloise, Wells Fargo Retail Services
Monday, 9:00 AM

In today’s ever changing retail landscape, it’s important to continue building your tool set to meet the evolving demands of customers.  One of those tools is the ability to offer financing to your customers.  This session will cover the importance of offering financing to every customer to help grow your business. We will cover strategies and suggestions on how to have more effective conversations to increase sales through financing. We will also discuss how to better create awareness that your business offers financing through the use of marketing tools and resources. Additionally, we will cover enhanced processing options that will ensure the best user and customer experience.


Sleep Better At Night: How to Measure & Optimize Your Business’ Financial Health

Tim Kiser, Wells Fargo CDF
Monday, 10:00 AM

Whether you are new to working with financial statements or just need a refresher, join us for this hands-on working session where you’ll learn about key performance metrics to help optimize your business’ financial and operational performance. You’ll rest more easily when you have tools to help you understand how to value and manage your business for long-term success.


Synchrony HOME Network

Rob Krause, Synchrony Financial
Monday, 10:00 AM

Want access to more customers with established buying power ???

Synchrony Financial is introducing an innovative program to Nationwide members that will bring thousands of retailers together to provide more opportunities for cardholders to purchase what they need for their home – The HOME Network – scheduled to launch in 2018.

Join us in this informative session to learn 1.) what is The HOME Network, including the success Synchrony has had with Networks in the Healthcare and Auto industries;  2.) the short-term and long-term benefits to a NMG member of inclusion in The HOME Network;  3.) best practices for utilizing the increased buying power included in The HOME Network, including marketing;  4.) Open dialogue and Q&A around The HOME Network concept and benefits.

 

General Marketing

All the ways to leverage Nationwide’s inventory finance programs-a panel discussion
Frank Sandtner, Nationwide Marketing Group
Monday, 11:00 AM

In its simplest form, the use of inventory finance helps dealers with a simplified payment structure for product and possibly extended terms from some brands.  If you currently are a customer of either Wells Fargo CDF or Northpoint or both, are you sure you understand everything there is to know about these programs?  Are there things you need to consider that should cause you to use both programs?

Frank Sandtner will moderate this session with a series of questions that will be posed to both Wells Fargo CDF and Northpoint who will be on a panel.  The audience of dealers will have a fantastic opportunity to dig deeper or ask further clarifying questions.  The goal is for every attendee to leave the session with a clearer picture of how these programs work, and ideas on things you may be able to change in your business to either improve your cash flow, your access to capital, or some other findings.

The questions posed will range from some very basic ones like the brands covered by each inventory finance partner to more involved questions related to collateral, securitization, credit rules or ways to split purchases across multiple inventory finance companies.  No business can maximize its growth potential without an effective cash management strategy.  Use this session to help affirm or modify your strategy.


Driving Sales with Persuasive Video Messaging, What to Say and How

Kevin Bryant, Partner, Nationwide PrimeMedia
Sunday, 2:00 PM

This fast-paced, media-rich session, with PrimeMedia’s Kevin Bryant, will share rarely discussed messaging and ad strategies used by the world’s leading companies and show you how to exploit Nationwide’s resources to provide your company with those same competitive advantages.  From digital marketing, to television, to in-store marketing, persuasive and credible messaging is truly half the battle.  With hundreds of Nationwide market-tested assets and strategies provided to Members at either no cost or low cost, find out how you can upgrade your company’s messaging quickly and efficiently.


Effective In-store Video: Influencing Shoppers at the Critical “Last 3 Feet”
Chris Bryant, Nationwide PrimeMedia
Sunday, 1:00 PM

Today, in-store digital signage has become a powerful tool for helping your team close more sales. From McDonalds to Walmart the effectiveness of dynamic in-store video is undeniable. Let Nationwide’s MemberNet TV help convert your showroom into an information-rich buying zone.  See how easy and inexpensive it is to upgrade your showroom today with the persuasive and engaging power of MemberNetTV video messaging.


Follow Me I’m Right Behind You – How to Influence Others
Jody Urquhart, Author/Speaker
Sunday, 1:00 PM

The key to successful leadership today is influence, not authority. With today’s rapidly evolving workplace, strong female leaders must work harder than ever to influence and engage others. Today we have to look for ways to consistently ignite the fires of hope in others. Daily women muster the nerve to serve in a complex and challenging environment.

Women today need tools to both influence, energize and engage others and keep their own fires of hope burning. Through humor, insight and inspiration Follow Me I’m Right Behind You provides a lively, interactive look at how to inspire others and stay spirited and resilient, focused and productive.

In this gut splitting hilarious motivational speech learn:

  • How women are unique in how we inspire and influence others
  • To create a culture of respect and appreciation with everyone
  • To acknowledge others without turning them off
  • How people who play together stay together how humor helps you build a solid, resilient workforce
  • To increase Purpose and Vision
  • To create a sense of involvement and belonging

 

Online, On-air and In-store Video: Putting the Power of PrimeMedia to Work for You
Chris Bryant, Nationwide PrimeMedia
Nathan Edge, Nationwide PrimeMedia
Sunday, 12:00 PM

Video’s persuasive impact is undeniable.  Whether viewed online via digital marketing, on-air through broadcast and cable advertising, or in-store as part of a digital signage program, video sells.   In this media-rich session you’ll learn the facts behind video’s effectiveness and see how to take advantage of PrimeMedia’s exclusive video services and programs. Learn how to take advantage of the thousands of video assets available from Nationwide’s Digital Video Warehouse, Nationwide’s Commercial Factory and MemberNet TV.


The Benefits of Selling Premium Grill Brands

Jim Haas, Blaze Grills
John Laing, Nationwide Marketing Group
Sunday, 1:00 PM

Outdoor Living is one of the fastest growing categories in the “home” today.  Fueled by a growing economy, consumers are spending more money and time outdoors as an extension of their indoor environments.  This course will show how higher margins and additional dollars are available for the taking.  You’ll find out how expanding your existing customer base AND getting repeat customers in your store more often are critical to a well-balanced business.  Finally, you’ll learn what brands and products are best to partner with for long term success.


The Power of Public Relations
Amy Croom, Nationwide Marketing Group
Saturday, 1:00 PM
Tuesday, 8:00 AM

Everybody has a story to tell. The challenge is in recognizing what your story is and sharing it in ways that can maximize its reach. This course will help you do just that.

Some of the topics we’ll discuss include:
• Earned media vs. paid media
• Understanding what items are newsworthy and will attract the attention of a reporter
• The inverted pyramid: what it is and how you can use it to write a press release
• Good quotes vs. GREAT quotes
• The difference between a press release, a pitch and a media advisory – and when to use each one
• How to create a media list
• All the places you can share your press release
• Tips and tricks to help you ace an interview

 

Wish You Could Hire Your Own Ad Agency? Now You Can!
Amanda Evans, Nationwide Marketing Group
Becky Jarrell, Nationwide Marketing Group
Saturday, 2:00 PM
Monday, 1:00 PM

Know you need to do a better job marketing your business, but just don’t have the time?  NMG is proud to introduce our new internal marketing agency specifically created for our members. This one-stop shop is modeled around taking the overall marketing planning and day-to-day marketing tasks off your plate and letting you focus on more immediate business needs. Join Amanda Evans & Becky Jarrell in this session to hear what we’re offering and how we can help you get the most out of your marketing spend!

 

 

 

Google Courses

Google:  Get Your Business Online
Google Team
Sunday, 12:00 PM
Monday, 8:00 AM
Monday, 1:00 PM

Explore Google My Business, a free tool for local businesses who want to connect with customers on Google Search and Maps. Get hands-on help creating or updating your business profile.

 

Google:  Using Data to Drive Business Growth
Google Team
Sunday, 1:00 PM
Monday, 9:00 AM
Monday, 2:00 PM

Google Analytics can help you gain insight into how consumers engage with your business online. Learn best practices analyzing customer trends and turning these insights into well-informed, actionable decisions.

 

Google: Connect with Customers Through Video
Google Team
Sunday, 2:00 PM
Monday, 10:00 AM

Today’s consumers can watch high-quality video content whenever, and wherever they want. This creates opportunities for business owners to reimagine the role of video content in their marketing strategies. During this session, we will introduce best practices for planning and creating content that drives audience engagement.

 

Google:  Drive Business Results with Google Ads
Google Team
Sunday, 3:00 PM
Monday, 11:00 AM

We explore popular campaign types and how each can help your business connect with local customers online, promote special offers, and grow brand awareness.

 

Leadership / Human Capital

Collaboration:  The Key to Transforming your Business
Kris Kuester, Nationwide Marketing Group
Saturday, 1:00 PM
Tuesday, 8:00 AM

Today, collaboration is perhaps the most misunderstood and under-leveraged business concept for business leaders.  Despite the advancement of technology that facilitates team collaboration more efficiently than ever before, many businesses still suffer from a lack of effective use of this powerful tool.  A working environment where individuals work together with a common purpose to achieve success for the entire business and team is the dream of leaders in every business.  Sadly, while this is the ideal, it is rarely the daily practice of any business, and independent retail is no exception.  Realizing the potential of building collaboration among your team could lead to more success than almost any other initiative you could attack in 2019.  If you’re ready to start the journey, join NMG’s Kris Kuester to learn how you can make the first steps to a properly aligned culture of collaboration, and how you can sustain this newfound ability and the associated success it brings for the long term!


Dealing with the Bad Apples:  How to Address the Bad Apples and Enhance Team Performance.

Kris Kuester, Nationwide Marketing Group
Saturday, 2:00 PM
Monday, 9:00 AM

We’ve all had a few bad apples on our teams, right?  If you’re thinking of the bad apple on your current team, then this session is one you won’t want to miss!  Studies tell us that having just one slacker or jerk in a group can cause a crippling 30-40% reduction in that group’s performance!  For many businesses, the solution seems simple:  FIRE THEM!  And you can, but you should be looking at termination as a last option.  Remember when you hired that “bad apple”?  They weren’t all bad!  There was potential and we saw something in them that warranted their spot on our team.  The same is true when you have an actual apple with a bad spot.  It doesn’t make the apple bad; you just need to carve out that bad spot, and then you can really enjoy the rest.  Often, the “bad apples” are allowed to stick around only as a result of their performance as financial producers, and the actual cost of replacing them is higher than you may realize!  In short, engaging your bad apples, no matter how bad they seem, can create a transformation that will have them leading the way as best-in-class members of the team!  If you want to discover how this is effectively done, then plan to join NMG’s Kris Kuester, human capital expert, for this interactive session where you can learn to save the bad apples on your team and emerge stronger than ever!


How Small Changes Create BIG Results:  A New Perspective on Goals and Success
Kris Kuester, Nationwide Marketing Group
Saturday, 3:00 PM
Monday, 7:00 AM
Tuesday, 9:00 AM

We’re taught goal setting from a young age as the best way to achieve what we want in life.  Be it getting in shape, building a successful business, finding more time to relax or any other aspirational achievement in life, we’ve been taught to set specific, actionable goals.  While this method of goal setting is correct in theory, it most often lacks in effectiveness as most of us fail miserably and fall short of achieving those lofty goals we set out to conquer.  The cause lies in the frequently large scale of our goals, and the lack of attainable smaller steps that culminate in the larger goal.  In this dynamic session from NMG’s human capital expert, Kris Kuester, you’ll learn more about the common reasons for goal failure as well as a path to radically change your goal achievement success!  If you’ve found yourself struggling to attain your loftiest goals, this session is a can’t miss!


Member 2 Member Roundtable:  A Compensation Conversation
Dean Hanby, Nationwide Marketing Group
Monday, 11:00 AM

A new addition to the Nationwide Learning Academy, the Member 2 Member Roundtable Series was sparked by the very platform it delivers:  dealers sharing ideas and best practices.  By request, this new series is an open forum discussion, led by veteran retailer and NMG leader Dean Hanby, and enables you to join with fellow retailers to tackle some of today’s hottest retail topics.  In these sessions, we’ll put the power of working together at the forefront, as dealers will have an opportunity to share best practices, discuss challenges, and together, draw on the collective experience of every dealer in the room.

In this Member 2 Member Roundtable, the session will focus on employee compensation.  The group will guide the conversation, but we’ll start by identifying the different common teams within your companies (think sales, delivery, warehouse, support, management) and we’ll begin to look at challenges, successes, and best practices.  The conversation will begin with an array of questions to consider, including:

  • Do you base your sales team compensation on commission, hourly, or salary, and how is your approach working?
  • If you use a commission-based program, how do you structure your commission?
  • Do you offer a bonus program? Is so, what areas and teams are eligible, and how are your bonuses structured?  What’s been most effective?
  • How do you compensate your warehouse and delivery teams?
  • How are you compensating your office and admirative team members?
  • How do you incentivize your team with bonus programs and opportunities? What have you found to be most effective?
  • What benefit package do you offer, and how is it influencing recruiting and retention?

If you’re looking to analyze and improve your compensation packages to optimize team performance and team member retention, this session promises to be a valuable investment of your time in New Orleans.


Recruiting to WIN!  A Leader’s Guide to the Your Dream Team!
Mike Whitaker, Nationwide PrimeMedia
Saturday, 4:00 PM

The competition for Top Talent has never been more intense.  Today, the most talented potential team members in your market have options, and positioning your company as their premier employer of choice has never been harder.  Low unemployment, a robust economy, and an all-time low in employee loyalty has left many retailers searching for answers.  The first, and perhaps most important answer is to shift your focus from hiring to recruiting!  When you adopt a proactive approach to team development, you’ll avoid many of the pitfalls that are so common in the channel today, and instead will begin to cultivate a deep bench of highly talented team members to take your company and your success to new heights.  If you’re looking to build a better team, then you won’t want to miss Nationwide’s Mike Whitaker and this dynamic session that is sure to question conventional wisdom, spark new ideas, and help you get the inside track on attracting top talent like never before!

Trading in Trust:  The Key to Increased Speed and Reduced Costs in Your Business
Kris Kuester, Nationwide Marketing Group
John Atwood, Enterprise Client Partner, Franklin-Covey
Sunday, 1:00 PM
Monday, 8:00 AM

Franklin-Covey’s John Atwood and NMG’s Kris Kuester join forces in a powerful session that will provide you with a clear understanding of the case for trust in your company and how it dramatically impacts your business results.  A staple of leadership development around the globe, Franklin-Covey has been instrumental in the development and growth of many of today’s preeminent leaders in virtually every industry.  In this session, you’ll take the first steps on a proven journey to becoming a more effective leader and to leading a more effective company.  Attendees will depart this session with a digitally delivered executive summary of the best-selling book The Speed of Trust, and more importantly, with actionable steps that will begin a transformation in your business.  This sure-to-sell-out session belongs at the top of the list for any leader who is looking for an edge in the growth and development of their leadership skills and their business.


Work/Life Balance:  The Myth, The Impact, and The Plan!
Kris Kuester, Nationwide Marketing Group
Saturday, 4:00 PM
Sunday, 2:00 PM

In today’s workplace, little is more scrutinized more than the balance of work and life.  In organizations where the balance has been achieved, we find an amazing environment that is both positive and productive.  In organizations where the balance of work and life is skewed, we find chaos and a work environment that is, in reality, working against the company’s goals.  As a leader, you often won’t hear your team vocalize unhappiness with their work/life balance until it’s too late, and they’ve chosen to pursue a better balance elsewhere.  Countless studies show that when work overwhelms life, talented team members will choose life, and a career change.  If you’re passionate about retaining your best people, and attracting more candidates like them to your business, you can’t afford to miss this session with NMG’s resident human capital expert, Kris Kuester!  This dynamic session will demystify this elusive subject for you and will equip you to ensure the long-term health and productivity of your team for years to come!


You’re Late!  Again!  A Boomers Guide to Managing Millennials… and Gen Y
Mike Whitaker, Nationwide PrimeMedia
Jeff Knock, Nationwide Marketing Group
Saturday, 1:00 PM

Millennials today make up a higher percentage of the workforce than any other generation, and Gen Y has officially entered the workforce! Isn’t it time you learn how to manage these folks for maximum success? The perception of Millennials and Gen Y as employees – they’re late, always play on their phones, never stick around long, etc. – are a wildly inconsistent mix of truth and myth. In this session with Nationwide’s Mike Whitaker and Jeff Knock, you’ll learn the realities and amazing potential of well-managed Millennials and Gen Y’ers, and how they can have a massive positive impact on your team. These generations are unique, to be sure, but when you learn to communicate with them and gain an understanding of what they’re looking for in a career, you open the door to new levels of success and growth! Leave with key action items that will make your company stronger than ever before!

 

Mattress University

Mattress University #1- Serta Simmons Bedding One-on-One
Derek Miller, Serta Simmons Bedding
Jerry Jonea, Nationwide Marketing Group
Sunday, 1:00 PM

Mattress University kicks off with an exclusive PrimeTime one-on-one interview with Serta Simmons Bedding Chief Sales Officer, Derek Miller. Nationwide’s Jerry Honea sits down with the sales leader from SSB for an intimate interview that will cover a wide range of topics and will answer some of the most important questions regarding the powerhouse bedding brand.  2019 has seen many changes at Serta Simmons, and PrimeTime will see the launch of an array of exciting new SSB products.  A conversation based in directly addressing the hottest topics with this long-time NMG partner will help you better understand the changing landscape of the bedding industry, as well as assisting you in identifying exciting opportunities to grow your success with this innovative brand.  Also covered will be some of the challenges SSB has recently faced, coupled with the progressive plans that are in action to overcome these challenges and take your partnership with Serta Simmons to a new level.  If you’re a mattress retailer, you won’t want to miss this powerful lead-off session at Mattress University!


Mattress University #2- Tempur+Sealy International One-on-One
Steve Rusing, Tempur+Sealy International
Jerry Jonea, Nationwide Marketing Group
Sunday, 2:00 PM

Our second session at Mattress University features Steve Rusing, Senior Vice President of Sales for Tempur+Sealy International.  NMG’s Jerry Honea will be joined by Steve for a personal look at the ever-changing mattress industry with special focus on the brand portfolio, direction and latest news with Tempur+Sealy.  This PrimeTime exclusive one-on-one interview will provide you with direct insight into the recent developments at Tempur+Sealy, and will help you get a better picture of how these developments will effect independents, how you can best position yourself for success, and what to expect in the balance of 2019 with this powerful house of brands, including TempurPedic, Sterns and Foster, and Sealy.  Insights will be shared on opportunities for increased success as a Tempur+Sealy dealer, as well as a path to success with the brand for dealers not currently offering Tempur+Sealy products. You’ll leave with a firm grasp on the executive direction in place at TSI, as well as a plan to make the most of your individual opportunities for success with their brands going forward.  For mattress dealers of all sizes, this is a can’t miss session, and only found at Nationwide PrimeTime.

Mattress University #3- 5 Fights Your In and Have To Win!
Mark Quinn, Dos Marcos
Mark Kinsley, Dos Marcos
Sunday, 3:00 PM

Retail is TOUGH these days. You are in a fight against Amazon, other direct to consumer e-commerce guys, growing advertising cost, less foot traffic, and the list goes on. So how do you win the fight against these market forces? With some solid offense. Sometimes you have to  look outside of your business for the answers. We will show you how the latest in sleep technology can give you the tools you need to grow your average tickets, improve profitability, make your business more interesting to your consumers, drive engagement in your social media channels, and most importantly…help people improve their sleep and live a happier lives! Mark Kinsley and Mark Quinn, from Dos Marcos, the Galaxies greatest mattress industry podcast, will deliver these thoughts in what is sure to be high energy, high impact and very unpredictable way.

 

Member 2 Member

Measuring Your Marketing Impact – The Importance of Testing Your Marketing Efforts, Online and Offline
Jon Gadbois, Furniture & ApplianceMart and Ashley HomeStore
Sunday, 3:00 PM

Jon Gadbois, Vice President of Marketing for Furniture and Appliance Mart, will talk about the how they test and measure many of their marketing strategies. He will discuss how they isolate the impact on sales and store traffic from both online and offline marketing efforts.  Jon devotes a lot of time to measuring the effectiveness of these strategies and their ability to drive incremental sales.

In addition, he will share specific experiments that they have performed and the results from those. You will learn how you can incorporate some of these into your own strategies and how to prepare to run some of these tests in your own organization.

Not only will you learn how to test your marketing efforts, but you will also gain ideas for some marketing opportunities that you may not have considered previously. Jon has some incredible insight into under utilized marketing strategies that he will share with you.

This is an advanced marketing class that will require some knowledge key digital terms and reporting.

Member 2 Member Roundtable:  A Compensation Conversation
Dean Hanby, Nationwide Marketing Group
Monday, 11:00 AM

A new addition to the Nationwide Learning Academy, the Member 2 Member Roundtable Series was sparked by the very platform it delivers:  dealers sharing ideas and best practices.  By request, this new series is an open forum discussion, led by veteran retailer and NMG leader Dean Hanby, and enables you to join with fellow retailers to tackle some of today’s hottest retail topics.  In these sessions, we’ll put the power of working together at the forefront, as dealers will have an opportunity to share best practices, discuss challenges, and together, draw on the collective experience of every dealer in the room.

In this Member 2 Member Roundtable, the session will focus on employee compensation.  The group will guide the conversation, but we’ll start by identifying the different common teams within your companies (think sales, delivery, warehouse, support, management) and we’ll begin to look at challenges, successes, and best practices.  The conversation will begin with an array of questions to consider, including:

  • Do you base your sales team compensation on commission, hourly, or salary, and how is your approach working?
  • If you use a commission-based program, how do you structure your commission?
  • Do you offer a bonus program? Is so, what areas and teams are eligible, and how are your bonuses structured?  What’s been most effective?
  • How do you compensate your warehouse and delivery teams?
  • How are you compensating your office and admirative team members?
  • How do you incentivize your team with bonus programs and opportunities? What have you found to be most effective?
  • What benefit package do you offer, and how is it influencing recruiting and retention?

If you’re looking to analyze and improve your compensation packages to optimize team performance and team member retention, this session promises to be a valuable investment of your time in New Orleans.

Member 2 Member Roundtable: Focus on Financing
Dean Hanby, Nationwide Marketing Group
Monday, 1:00 PM

A new addition to the Nationwide Learning Academy, the Member 2 Member Roundtable Series was sparked by the very platform it delivers:  dealers sharing ideas and best practices.  By request, this new series is an open forum discussion, led by veteran retailer and NMG leader Dean Hanby, and enables you to join with fellow retailers to tackle some of today’s hottest retail topics.  In these sessions, we’ll put the power of working together at the forefront, as dealers will have an opportunity to share best practices, discuss challenges, and together, draw on the collective experience of every dealer in the room.

In this Member 2 Member Roundtable, the session will focus on best practices in maximizing the opportunities of Consumer Financing.  In this open forum discussion, we’ll rally around answers and best practices spurred by questions including:

  • How are you leveraging consumer financing to grow your business?
  • Are you offering a higher price to offer everyday extended financing? How are you covering your extended financing costs?
  • Are you offering a cash discount in order to stay competitive?
  • Are you marketing to customers on your “open-to-buy” list, and how are you best attracting these consumers?
  • What best practices are you using to make the most of your consumer financing programs?

If you’re looking to analyze and improve the effectiveness of your consumer finance opportunities, this session promises to be a valuable investment of your time in New Orleans.

Member 2 Member Roundtable:  Product Protection Power
Leon Barbachano, Nationwide West
Dean Hanby, Nationwide Marketing Group
Tuesday, 10:00 AM

A new addition to the Nationwide Learning Academy, the Member 2 Member Roundtable Series was sparked by the very platform it delivers:  dealers sharing ideas and best practices.  By request, this new series is an open forum discussion, led by veteran retailers and NMG leaders Dean Hanby and Leon Barbachano, and enables you to join with fellow retailers to tackle some of today’s hottest retail topics.  In these sessions, we’ll put the power of working together at the forefront, as dealers will have an opportunity to share best practices, discuss challenges, and together, draw on the collective experience of every dealer in the room.

In this Member 2 Member Roundtable, the session will focus on best practices in maximizing the opportunities around product protection and extended warranties.  In this open forum discussion, we’ll rally around answers and best practices spurred by questions including:

  • Your current product protection penetration by category, and industry averages.
  • What are your best practices in driving product protection sales?
  • Which product protection provider do you use, and what are the advantages?
  • What benefits are you seeing by offering product protection?
  • How are you compensating your team for attachment of product protection plans?
  • What consumer incentives (don’t use it don’t lose it and the like) are you offering, and how are these influencing your product protection penetration?
  • How do you track Product Protection Plan sales (percentage or units), and what are your current ratios?

If you’re looking to analyze and improve the effectiveness of your product protection offerings, this session promises to be a valuable investment of your time in New Orleans.

Member 2 Member Roundtable:  Winning the Web
Leon Barbachano, Nationwide West
Dean Hanby, Natiowide Marketing Group
Tuesday, 11:00 AM

A new addition to the Nationwide Learning Academy, the Member 2 Member Roundtable Series was sparked by the very platform it delivers:  dealers sharing ideas and best practices.  By request, this new series is an open forum discussion, led by veteran retailers and NMG leaders Dean Hanby and Leon Barbachano, and enables you to join with fellow retailers to tackle some of today’s hottest retail topics.  In these sessions, we’ll put the power of working together at the forefront, as dealers will have an opportunity to share best practices, discuss challenges, and together, draw on the collective experience of every dealer in the room.

In this Member 2 Member Roundtable, the session will focus on best practices in making the most of your digital presence and digital marketing.  In this open forum discussion, we’ll rally around answers and best practices spurred by questions including:

  • What web provider you’re using, and what has made them a good partner?
  • What challenges have you faced with your web provider, and how have you addressed them?
  • Is your website enabled for e-commerce transactions, and why have you chosen this path?
  • Is your website designed and enabled for consumer deanonymization, and how has this effected your business?
  • Do you offer financing options online, and what successes or challenges are you experiencing?
  • Are you engaged in digital marketing, and have you seen the customized Google Spend Recommendation?
  • How are you pricing your website, and what challenges and success have you encountered?
  • Do you have a career page on your website, and have you seen it to be effective? Why or why not?

If you’re looking to analyze and improve the effectiveness of your digital presence to win more consumers and drive your success, this session promises to be a valuable investment of your time in New Orleans.

 

Vendor Presentations

2019 Big Hitters: Stearns & Foster®, TEMPUR-breeze®, and Sealy Mattress-in-a-Box
Corinna Ranweiler, TEMPUR SEALY
Monday, 9:00 AM

Learn about target consumers, new technologies, and new products from TEMPUR SEALY. This session will cover brand evolution in Stearns & Foster, will explain new TEMPUR® Materials and technologies in TEMPUR- breeze®, and will discuss a new line to compete with online channels. Session will include product information and product previews for 2019.


AT&T 101: Add AT&T to your business – more money, more customers, less time!

Frank Rebel, AT&T
Lee McDonald, Nationwide Marketing Group
Sunday, 2:00 PM
Monday, 8:00 AM

Last fall we announced Nationwide’s exclusive partnership with AT&T. More than 15% of all PrimeTime attendees signed up to be AT&T dealers, with unique access to sell all of AT&T’s services including DirecTV, Broadband internet, and Mobile phones all with zero inventory.

Since PrimeTime, members of the group have already earned hundreds of thousands of dollars in commissions, increased their store traffic, and opened up connected home channels in ways never before possible.

Come see how your business can seamlessly add AT&T TODAY with little cost and full support from AT&T, DSI, and Nationwide Marketing Group.


AT&T 201: You’re an AT&T dealer – now what? Learn how to maximize sales, prep for iPhone launch and holiday sales
Frank Rebel, AT&T
Lee McDonald, Nationwide Marketing Group
Sunday, 3:00 PM
Monday, 10:00 AM

You’re an AT&T dealer, now what?

Come to this session and learn all about how to maximize your profits by taking advantage of DSI / AT&T resources.

Some of the topics for this session will include:

  • What to expect of the coming iPhone launch and how to maximize profits
  • Testimonials from Nationwide Members on what they’re doing and what is and is not working
  • Access to AT&T leadership for live Q&A


Beko Eliminates the Race to the Bottom

Mark LaMar, Beko Home Appliances
Sunday, 3:00 PM

Attend the “Beko Eliminates the Race to the Bottom” session and be registered for a $300 Beko Blender prize and additional new dealer incentives at their Booth.

Maximize and fully leverage what you can do that your competitor can never and will never do.

In this session you will learn how to easily perform powerful “in-store” demonstrations for your customer, fully engaging them and creating an exceptional customer experience unable to be duplicated by your competitor.

If they like what you’ve demonstrated to be of value to them, after shopping your price, the customer will be forced to come back to you.

This course covers key features/benefits of the fastest moving, most popular products from 4 categories. Products categories featured include examples from refrigeration, ranges, dishwashers and laundry.

Functionality of each product will  include valuable user benefits, and real world examples of how we use our appliances every day. What you will see here are demonstrations that are most appealing to the more active 30 to 55 year-old demographic, focusing more on health and nutrition. You already have the demographic you have successfully developed – this is the demographic we need to now cultivate. You will find it here in this powerful presentation.


Breakfast with Serta Simmons Bedding
Serta Simmons Bedding
Monday, 7:00 AM

Your insight on how to drive traffic, sales, and profit with Serta and Simmons “HOT BUYS”!
The best selling Beautyrest Black Hybrid Mattresses are now available for your floors, don’t miss this sales driver.
NOW available the 2020 Serta iComfort Foam, see how this exciting new product launch not only drives traffic, and  increases your close rate profitably.
See these exciting new product updates prior to visiting the Serta and Beautyrest space for an inside track from SSB.


BSH New Dish/Refrigeration/Slide-In Ranges

BSH Home Appliances
Sunday, 2:00 PM

New Dish
New Refrigeration
New Slide-In
360 Insights New Gen


Cleaning the Air: Ventilation Basics

Craig LaFontaine, Broan
Mark Williams, Broan
Monday, 10:00 AM

The topics we will cover include:

  • The Importance of Good Ventilation
  • Key Concepts and Terms
  • Design Considerations
  • Style, Design, and Product Specification Options
  • How to qualify the customer and how to sell ventilation



Cooking Up Innovation with Frigidaire!

Allison White, Electrolux
Sunday, 2:00 PM

Meet Frigidaire Gallery’s all new lineup of Front Control Freestanding Ranges, the first ranges on the market to include Air Fry!  Learn all about how this HOT trend works and why you need it.  Walk through Frigidaire’s new Manual Clean Ranges designed with new features to enhance the consumer experience!  We’ll take a look behind the hinges and learn why these are the best ranges we’ve ever made!


Dressing Your Beds to Make Your Registers Ring

Christie Parente, HiEnd Accents
Monday, 11:00 AM

We will show Members how accessorizing and dressing the bedding displays in their stores can create plush, comfortable, and inviting vignettes in their stores.  This will help their customers better visualize the bedroom set up in their homes. We will teach them tricks of the trade on how to achieve a plump, cozy look to their displays. We will show how mattress stores can also benefit from adding some color and excitement to their stores, and make themselves stand out from run of the mill mattress stores. All these things will give their customers a one stop shopping experience, and add dollars to their bottom line.


Flexsteel Introduction
Charlie Winans, Flexsteel
Ben Groesbeck, Flexsteel
Monday, 8:00 AM

We will provide an overview of the Flexsteel brand, product categories that Flexsteel manufactures/markets, extensive product training, logistical information, dealer website / portal information, & NMG Exclusive Product assortment.  When finished you will clearly understand who Flexsteel is, how Flexsteel can add value to your business and how to get started.


Frigidaire Fresh Obsessed!

Allison White, Electrolux
Sunday, 1:00 PM

Take a deep dive into Frigidaire’s lineup of newly redesigned Top-Freezer Refrigerators and Upright Freezers!  These products have been redesigned from the ground up with consumer-driven innovation & design.  Learn about the optimized capacity and the latest in cooling technology that keep these Frigidaire’s FRESH!


GE Appliances New Product Introductions – 4 Door Refrigeration, Front Load Laundry, Top Load Laundry
Alex Ochsner, GE Appliances
Whitney Trowbridge, GE Appliances
Sunday, 3:00 PM

We will discuss GEA New Product Introductions focusing around 4 Door Refrigeration, Front Load Laundry, and Top Load Laundry.

Please come and learn more about the latest and greatest from GE Appliances.


GE Appliances – New Cafe Minimal, New Top Mount Refrigeration, New SS Tub Dishwasher

Alex Ochsner, GE Appliances
Whitney Trowbridge, GE Appliances
Sunday, 2:00 PM

We will show you the new Cafe Minimal line up launching in the fall of 2019.  We will also introduce you to our new Top Mount Refrigerators and finally, you will have to opportunity to see our new line up of SS Dishwashers.


How to Merchandise and Market Leather & iLeather
Leather Italia USA Corporate Team
Sunday, 12:00 PM

This learning academy session will provide an assortment of information related to the leather furniture category including an in-depth understanding of the leather article, the process of merchandising the best products for maximum success in the retail store(s), and utilizing the FREE resources provided by prime media for marketing.


KitchenAid Brand

Ashley Willis, Whirlpool
Laine Zebari, Whirlpool
Sunday, 3:00 PM

Join our Sales Training Managers as we celebrate “100 Years of KitchenAid”. This training will focus on the KitchenAid Consumer, and how they use KitchenAid Products to express themselves in the kitchen.  Discover commercial style ranges as they fuel the culinary fire with new vibrant colors.  Elegant design stands out as you learn to complete the suite for the most impact on your sales floors.


Maytag Brand

Resa Crenshaw and Krista Nix, Whirlpool
Sunday, 2:00 PM

Join our Sales Training Managers as they talk Power, Reliability, and Durability with the Maytag Brand. This training will focus heavily on Maytag Front Load Laundry while also empowering you with “reasons to believe” in the new Maytag Cast Iron Suite.  The new front load line brings the most powerful cleaning to life with one push of the Extra Power button.  We’ll show you how to boost stain fighting on any wash cycle.  Cast Iron Finish is not only unique, but functional too.  Learn how to sell an entire suite of the newest Maytag finish.


New products from Speed Queen
Jay McDonald, Speed Queen
Monday, 10:00 AM

The presentation will include an update on Speed Queen as well as more detailed information on the new products introduced in 2019 including frontload washers and the “Classic” design topload.  There will be plenty of time for Q & A.


SAMSUNG Home Appliances

Stacia Heintz, SAMSUNG
Sunday, 3:00 PM

Learn about how Samsung is leading the industry with Connected Living!

Discover the new line of washers loaded with innovative and time-saving features to take the hassle out of doing the laundry.

Preview the new Tuscan Stainless Steel finish which beautifully complements the textures and materials most current in today’s design market.

And, see how Samsung over indexes with the new generation of home buyers!


SHARP Appliances, Now a Full Kitchen Suite
Peter Weedfald, Sharp Home Appliances
Pete Finnerty, Sharp Home Appliances
Monday, 2:00 PM

Sharp, the market leader in built-in microwave oven drawers is energized to share our new suite of built-in kitchen products. Please come to this session to find out about SHARP’s Full Kitchen Suite that will arrive in market the first quarter of 2020.  SHARP’s mission is to leverage patented SHARP technology to bring to market high-quality kitchen and home appliance products.  The session will cover our go to market channel strategy, the new products planned to be introduced, which include ‘Smart’ Kitchen solutions.  We also promise to provide the answer to the question, ‘Why SHARP?’! 


Successfully Market Your Business: A Toolkit
Eric Holmstead, Malouf
Scott Carr, Malouf
Monday, 1:00 PM

Have you ever wondered how to better draw customers into your store? How to best sell your competitive advantage? How to use social media to maximize online and offline engagement? This course will cover social media marketing, online reputation management, store visual merchandising, and product selling techniques. MALOUF®, known in the industry for their marketing and customer service, has created a marketing toolkit to help answer all these questions. Join us to learn to successfully market your business, drive higher conversion rates, and engage with customers.


The Advantage and Power of LG Brand in Driving Growth for Today’s Retailers

Don Wilson, LG Electronics
Mike Pechtel, LG Electronics
Sunday, 1:00 PM

By attending this session, you will gain an appreciation for how LG can help you drive growth in your business results through increases in sales, driving higher average retail sales values, and improving your overall profitability of your appliance business. Presentation will provide a look at the many industry leading product innovations that are already driving growth for Nationwide members so far in 2019.


Whirlpool Brand
Resa Crenshaw and Hannah Englebrecht, Whirlpool
Sunday, 1:00 PM

Join our Sales Training Managers as they dive into all things Whirlpool Brand. This training will focus on giving you the tools you need to pitch Whirlpool Front Load Laundry and Whirlpool SMART Kitchen Packages on your sales floor.  Explore the new front load line and learn the best ways to step up using features exclusive to the Whirlpool brand such as the Load & Go™ dispenser.   The Whirlpool SMART Kitchen is made to keep the day moving.  In this session, you’ll learn how to sell using real life situations that will speak directly to your customers and their needs.  Connectivity is the way of the future!


Why Sell Traeger
David Niedzielski, Traeger Grills
Glen Morris, Traeger Grills
Monday, 9:00 AM

We will cover why selling the outdoor industries hottest and fastest growing brand is a must have in your floor set arsenal. The course will be an open discussion and presentation to engage the audience, take questions, and will also include testimonials from current Nationwide Members selling the brand.

Topics to be discussed:

  • Margin & return business opportunity
  • Lifestyle brand following
  • Brand influence
  • How to be successful with Traeger
  • Current member success

 


Winning In Store Mattress Experience: Grow your bedding business with Dream Map diagnostic system by Xsensor
Brent Biermann, Xsensor
Monday, 11:00 AM

Buying a mattress can be a confusing process for your customers. Today’s engaged mattress shopper wants technology to take the confusion out of the purchase process. They also want the best mattress they can buy to give them a BETTER NIGHT’s SLEEP.
Learn how you can differentiate from your competition by offering state of the art pressure imaging technology to create a great guest experience. By adding the Dream Map system by Xsensor you will:
1. Increase your close rate
2. Increase your average sale
3. Reduce returns
Third party financing is available. Learn how you can grow your bedding profits exponentially by attending this session.